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Pay Per Call Marketing: 12 Tips For Success

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If you’re not using digital marketing to promote your business, it is safe to say that you’re making a big mistake. There are a variety of ways to build brand awareness and let your customers find your business online. Pay per call marketing is one of them. Discover how you can create a strong pay per call strategy and increase sales.

What is Pay Per Call Marketing?

Pay per call marketing is similar to pay per click (PPC) advertising. With PPC, your ads get placed in search results and you pay only for the ads that visitors click on. In the case of pay per call, ads are placed with the option to call a company. And so, when a customer clicks on the ad, they place a call for the service or product. This way, companies pay for calls made through call ads. The goal of such marketing is to connect with customers quickly over the phone.

With this strategy, businesses can increase their inbound call volume across different channels. This also increases brand visibility and awareness. To make your pay per call advertising successful, you need to consider:

Does your company work on a high incoming call volume?
Will talking to someone make your target customer feel comfortable to make a purchase?
Will your target customer be searching for your business on their smartphone or mobile?

Based on these, you can start to design and develop a strong pay per click strategy to boost sales. Here are more details to focus on.

1) Choose a Platform

The first step to designing a good pay per call strategy is to decide where you want to post ads. Most PPC ads are placed on Google Ads, Facebook, Yahoo, and Bing. And so, the platform you choose is significant to the success of your strategy.

2) Fix a Budget

Be reasonable when budgeting for your marketing needs. You don’t want to overestimate or underestimate your costs. Start with a small budget and then increase it as needed.

3) Bid Well and High

Basically, with pay per call, you bid an amount that you will pay for each call that comes in. The higher the bid the higher your ad appears in search engine results. It is recommended that for every new strategy, you start by bidding high. This will immediately put you on the top. Then once you get a better sense of the market and responses to your ads, you can adjust the bid.

4) Create a Compelling Call-Only Ad

This is extremely crucial as it is your ad copy that will encourage your target clients to click the call button. Call-only ads shown on the search results are not like other items on the search result page. Usually, a search result item has a hyperlinked headline, a brief description of the webpage, and a URL. However, call ads have no headline and no landing page. The headline is your phone number, followed by a brief ad copy. You have a limited space to draw attention, so it needs to get the message across clearly. Something to the effect of: “Need to fix your bathroom tiles today? Call a local home repair shop now.” This copy works best when highly targeted and concise.

5) Find the Right Keywords

Keyword targeting is important across the board. Whether you are working with search engine optimization (SEO) or PPC marketing, keywords are important. Conduct market and keyword research to identify the right ones for your services and ensure that your ads target them.

6) Schedule Ads Smartly

This is important so that someone is always available to answer incoming calls. Schedule your ads during office hours. Or, if you utilize after-hours call center services, then have your ads run around that time. This leads to fewer voicemails and better customer service. Identify peak call times so you can benefit from consumer behavior and preferences. When are consumers looking for services like yours? And so on. Good customer interaction is essential to the successful running of any company.

7) Target Locally

Location targeting is key for local businesses. Get a local phone number from United World Telecom for different areas that you want to target. You can do so by purchasing a virtual number with local area codes. And since virtual numbers route calls over the internet, you or your consumers won’t pay long-distance charges. Additionally, they are more likely to call or answer a local number they are familiar with. And so a local number can boost your incoming call rates. You can then note which geographical areas are responding better to your ads and increase bids for those areas.

8) Calculate Call-Through Rates

So, pay per call works as: a customer searches for a service similar to yours and finds your ad with a phone number in the search results. They then click on the ad and this counts as a click to be charged. However, after clicking on the ad, they are taken to their phone’s dial pad where they have to click on “Call” to make the call. And so, if they change their minds here, the call does not go through. It is, therefore, important to find out how many clicks actually convert to calls. Rethink your strategies if you find a large gap between clicks and converted calls.

9) Retarget Unconverted Calls

Utilize the information found regarding the disparity between clicks and calls and retarget clicks that go abandoned. You do not want a high call abandon rate. Keep track of unconverted calls and encourage them with a retargeting ad offering a discount or other incentive.

10) Track Call Quality

Use call tracking software to keep a record of clicks, calls, and calls that convert to customers. With this information, you can understand consumer behavior patterns and preferences which will help you better target ideal customers. Then, optimize your bids for areas with good responses.

11) Improve Caller Experience

Any business with a high inbound call rate knows that caller experience is a significant factor in gaining clients. Do callers have to go through a series of menus to get their questions answered or resolved? Are calls directed to different locations? A personalized and non-complicated experience is highly preferred and will increase the chances of gaining new customers.

12) Maintain Your Marketing Strategies

Don’t stop or give up on your marketing strategies. Some strategies take longer than others to bear fruit. However, maintaining them and keeping them up to date is required to ensure they lead to success.

Improve Your Incoming Call Rate With Pay Per Call Marketing

Pay per call can effectively put your business on the map and bring it closer to target customers. And so, if you think your company can benefit from this kind of promotion, it may be time to experiment with call ads. With pay per call advertising, you can increase your call rate and convert calls to sales with excellent results!

Virtual Answering Service: How To Start Your Own

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Every business needs to maintain good relationships with its customers. And one way to do this is through customer service — by having someone personable to interact with your clients and resolve their issues. Whether it is to simply direct calls to different departments, answer simple questions about the company, or assist with complex tech support, customer care is necessary. A virtual answering service is a new way to engage with a company’s prospects. And businesses, especially small ones, are looking for answering services that can take some of the burdens off of them. So, is a virtual answering system something you can start on your own, and from the comfort of your home? Yes!

A Virtual Answering Service: The New Trend in Customer Care

Many small businesses are unable to hire someone to answer company calls 24/7. These companies, therefore, choose to outsource their office calls to a call center or an answering service that can do the job for them. With someone else handling customer calls, businesses can focus on other areas that require more immediate attention.

Now, starting your own answering service is easy. However, it is even easier when you consider going digital with it. A virtual answering service lets you create an online office with remote employees and virtual communication tools like virtual numbers. Let’s have a look at the different steps required when starting your own home-based answering service.

1) Create a Business Plan

The first step to starting any company or enterprise is to create a business plan outlining goals and market projections. This plan will take into account market research, ideal customer profiles, budget and expenses, and a plan of action. You may want to include potential investors you’d like or how many employees you want to hire, and so on.

2) Open a Business Bank Account and Start Budgeting

Once you have a business plan ready to go, you can reach out to investors for funds or start funding yourself. Either way, you would need to open a business bank account and start planning your budget. Think about how much you want to spend on employees, phone bills, equipment, and so on. This will later help you determine how much you should charge for your service.

3) Register the Business

To ensure potential customers take your company seriously, you need to take it seriously first. This means legitimizing your enterprise by registering it with the secretary of state or county clerk. Obtain a tax identification number and an employer identification number (EIN). These aside, make sure you get the necessary licenses and permits for your location.

4) Purchase Necessary Equipment

This is a necessary step because to properly run a virtual answering service, you need the right equipment and software. The best part about starting a digital answering service is that you are not limited to traditional phone lines. That means that you do not have to spend funds on getting several phone lines that connect to your public telephone network (PTSN). Instead, you can set up a voice over internet protocol (VoIP) phone system. This allows you to work with multiple virtual phone numbers that run through the internet and, therefore, just one traditional line. Calls made to virtual numbers can be answered anywhere in the world and on any device, which makes them an ideal fit for a remote answering business. This aside, research and purchase a call management software that works best for your needs.

5) Hire Remote Employees

If necessary and depending on the scope of your company, you can choose to hire a few remote employees to share the workload. This can also be done after your business starts growing.

6) Decide Your Service’s Rates

Based on the expenses incurred, plan out how to price your services so that you make a profit. Rates would depend on the number of hours you work out with your clients. You can charge various prices for standard work hours and additional for after-hours. Similarly, provide different packages with additional features or incentives. And if you extend your services to include other virtual office duties, you can increase your monthly income.

7) Market and Network

Once you have everything set up and ready to go, start promoting your service everywhere. Optimize your website by making it informational and educational. Then, utilize social media to get the word out. Market your website, your services, and everything you have to offer. Advertise your virtual number on billboards, business cards, and more. Also, consider email marketing and paid ads as ways to stay on your target clients’ screens. Build your professional profile and engage in networking on career sites. Look for job opportunities on major job boards and seek places that can utilize an after-hours answering service.

Offer Communication Solutions to Your Clients: Get a Virtual Phone Number Now!

Begin your process of starting your own virtual answering service with virtual numbers from United World Telecom. Sign up today or call us for more information about business numbers and how they can benefit your new company.

Why Every Marketing Department Needs Teamwork Projects

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What are the goals of your company and how do you achieve these goals? More importantly, what can your business do for your customers? A marketing team works hard to build your business’ professional image and does everything it can to showcase its strengths. This can be a lot of work: planning and organizing the workload, following up with others, tracking progress. And that’s where Teamwork Projects comes in. Teamwork Projects promises efficiency and productivity and encourages collaboration within a team. This software can help you organize your goals, review your team’s progress, and become more time-efficient overall.

Using Teamwork Projects in the Marketing Department

Marketing and design teams thrive on proper management and efficient workflow. The marketing process involves many complicated tasks conducted by different team members simultaneously. These involve content production, website development, email marketing, strategy building and more. Teamwork Projects helps the marketing process by providing a variety of features and tools that enable visual management and time-efficiency.

Efficiently Maintain Processes

In order to complete tasks smoothly and within a given time, the processes utilized are a key component. A marketing and design team generally consists of marketing managers and specialists, graphic designers, content writers, and editors. All members are integral to the process and they work together to produce quality work in a reasonable amount of time.

To be able to do this, they need to be in constant communication with each other. Teamwork Projects has different features that allow members of the team to keep tabs on each other’s work. By creating tasks and subtasks, Teamwork Projects lets the team develop a hierarchy of processes assigned to different members. Subtasks are steps or duties that contribute to the completion of the main task. When a team member completes a subtask, it moves to the next member in the hierarchy. Once all subtasks are completed, the main task is accomplished.

For example, to produce a high-quality cornerstone article, the marketing specialist/ content director will first generate an SEO-focused topic. The content writer then writes the content for the article. Then, the editor reviews the piece prior to publishing. Once reviewed, final preparations can be made to an article before it’s finally published. Teamwork Projects alerts each member of the team about the tasks assigned to them whenever changes or updates are made. Users can also view task history to track progress and reference old tasks.

Automate With Project & Task Templates

Every team has a specific process they are comfortable working with and generally follow the same process across different tasks. Instead of creating a new task list or hierarchy each time, Teamwork Projects lets you create project and task templates. Creating and saving these templates can help you save time when creating new similar tasks.

Why Every Marketing Department Needs Teamwork Projects
Source: Teamwork.com

Visualize Your Progress

Teamwork Projects’ Board View feature enables visual work management, with cards representing each task. Users can follow the progress of the card as it moves through different stages. This way, members visualize the progress of their tasks and see where their work stands. The Board View allows users to set up customized columns that represent each step in the process of a task. For example, “Content Generation,” “To Be Designed,” “To Be Reviewed,” “Ready to Publish.”

Reduce Time Consumption

The most essential element of any company or organization is its team, where each member holds accountability and responsibility. One of the ways to foster accountability is by tracking and logging time spent on each task. Teamwork Projects allows users to log their time for each task and also work on a timer. These features help team members track how much time tasks require. They can then consider different ways to cut down on time and produce work more efficiently.

Another way Teamwork Projects helps reduce time-consumption is by storing all files and notes in the same place. A task list can contain everything essential to a project. New users can be swiftly brought up to speed with the next steps to take towards completion. This ensures a more seamless workflow and less backtracking.

Teamwork: A Very Important Resource

United World Telecom uses Teamwork Projects to produce quality work quickly and efficiently. Teamwork Projects has completely transformed our internal processes and made communication between team members more fluid. Our to-do lists have become more manageable with accountability across all parties. Overall, Teamwork Projects is a phenomenal resource for us and just about every aspect of our content production is managed there.

Working together in sync is important for marketing projects, and with Teamwork, everyone can be on the same page. Collaborate with your colleagues. Organize your tasks. Track your progress. And produce great results!

Why are your SaaS Sales dropping?

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Do you run a SaaS (Software as a Service) company? In today’s modern economy, competition is fierce and may affect your sales. If you’ve noticed your SaaS sales dropping, there are a few aspects you can utilize for a competitive edge and profitability.

In this article, we will take a look at how to boost your sales for your SaaS company with telecom services from United World Telecom.

Is Your Company Accessible by Phone?

It may seem like an obvious statement of fact, but SaaS companies typically overlook the human element. Particularly, when it comes to attracting and retaining new customers. The reason for this is because the software is usually purchased and administered by way of the Internet. As a result, Saas companies don’t feel the need to devote their budget to being accessible by phone. This is a major oversight, however. Though the Internet has revolutionized how modern transactions and implementation take place, customers still desire connection. Most want the ability to reach a person on the other end of the phone to answer their questions.

The solution? Providing lines of communication with virtual phone numbers from United World Telecom.

How do Virtual Numbers Work?

Virtual phone numbers work just like regular phone numbers, but expand functionality to accommodate customers, both internationally and domestically. For example, purchasing an Ireland virtual number for your Canadian business means that Irish customers can conveniently reach your business. And this is without:

  • Long-distance fees
  • Service blockages
  • The hassle of dialing out of their country

For these reasons and more, virtual phone numbers enable callers to reach your business, get answers to their questions, and purchase software they need.

 Why are your SaaS Sales dropping?
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You Haven’t Optimized Your Inbound Calling Procedures

To expand further, suppose that you do have an inbound phone line available for callers to reach your SaaS business. The only problem is that just having a phone number doesn’t integrate it into your business model. Ask yourself how many calls you may be missing when the line is busy, employees aren’t available by phone, or when there are too many instances of redirected calls to the appropriate departments. For these reasons and more, not optimizing your inbound calling procedures can be detrimental to your overall sales.

United World Telecom offers a wealth of add-ons that can make your inbound calls streamlined. As an example, adding “simultaneous ringing” to your virtual phone number system enables all connected devices to ring at the same time. This ensures that inbound calls are answered in the shortest time possible by the first available employee. Another popular add-on, “time of day routing,” enables redirection of inbound calls to other destination phone numbers. This is automatically coordinated, depending on the time of day. This is a powerful add-on to optimize your inbound calls. You can forward calls that occur outside of regular business hours to an available phone number in a more favorable time zone. And, this can make your business reachable 24/7. This is a feature all professional companies should use in their business model.

Your SaaS Company Doesn’t Project a Professional Image

Speaking of professional, if your company doesn’t appear professional, it simply isn’t professional. Image is everything when it comes to projecting a professional appearance to your customers. Likewise, toll free numbers from United World Telecom align your company with top-performing organizations that also use them.

Additionally, having a PBX directory structure to greet inbound callers also projects professionalism. A PBX-enabled phone system greets calls with a touch-tone or voice-activated (with Integrated Voice Response, or IVR) system to allow callers to self-select through your company before reaching a representative.

Your Sales Team Isn’t Using Outbound Calling

An essential part of sales is chasing down leads and converting prospects to customers. Unfortunately, companies that don’t combine their sales calls with an add-on called “outbound calling” face an uphill struggle. A call from your sales team to a customer without outbound calling may appear to be a spam call. However, by combining outbound calling, your virtual phone number will appear on the caller ID, making success more likely.

In Closing: Virtual Numbers are Excellent for Increasing SaaS Business & Sales

Virtual phone numbers are a versatile and convenient tool for businesses and sales teams alike. For SaaS companies, they can be used to improve communications and enhance marketing efforts. Now that you’re aware of what United World Telecom can do to enhance your SaaS sales, be sure to subscribe to our telecom services today!

The Best SaaS Sales Strategy Proven to Convert

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SaaS sales, or software as a service sales, is a specific niche that offers specific applications to various industries. Software as a service meets specific needs and is a niche. So, it can be challenging to understand how to best sell these services to potential clients. In this article, we dive into three of the most profitable SaaS business sales strategies. This way, software as a service companies can get the most out of their sales procedures. And, turn as many sales into conversions as possible.

Establishing a Price for Your SaaS

Before you can go about establishing the best SaaS sales practice for business, you have to understand your SaaS pricepoint. Surely, it takes money to run, operate, and maintain any type of software system. So, before selling, you have to identify what this cost is. And, what the price should be. This way, you make a profit and can afford the overhead of maintaining these services. So, before even thinking of how you’re going to sell your SaaS, consider how much the service will cost future clients. This way, you know what to advertise and how to market to your clients. And, you do so before you even determine a Saas sales strategy.

Keeping Sales Personal With Actual People

SaaS companies are known for running and operating their services entirely on the internet. But, that doesn’t mean that businesses want to always deal with the internet. Especially, every time they have a question or concern about your software. Not only keeping the sales but also the customer service aspect of your SaaS business in the hands of actual humans can go a long way. This is because people are more likely to stay with a SaaS service if they can feel heard. Thus, giving them someone to actually hear them out is a huge plus. When considering a SaaS sales strategy for your support, sales, and marketing departments, make sure you invest in hiring actual representatives. This way, your SaaS interfaces with your clientele base on a personal level but offers the effectiveness of the internet at your client’s disposal.

Offering a Way for Customers to Self Serve

Obviously, it’s important to provide business clients a way to speak to actual human beings whenever they want. But, many people in today’s world would rather click through web-based support options to get what they want. So, if you want to be a leading SaaS business, you’ll offer both customer-facing and self-service solutions. When it comes to marketing and support, you can offer alternative ways in which current and prospective clients can interface with your company via your website. This way, your client/potential client can accomplish or access what they need with only a few clicks of their mouse. For example, you may choose to offer self-service complaint forms and support tools installed on the company website.

Best SaaS Sales Strategy Proven to Convert
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Converting More Meaningful Sales with Enterprise Selling

While you can always offer your SaaS cloud computing services to people over your website, enterprise selling involves selling to a niche. Typically, these sales involve high payouts as they require more customized solutions. However, they’re more likely to require the most time to sell. When it comes to an enterprise selling a SaaS application, make sure you’re ready with complete proposals, in-depth contracts, and a complete sales pitch. Plus, make sure the potential client understands that their account is your highest priority. So, make sure they understand their higher price point also includes invoicing, customer service, and a more in-tune business to business relationship.

Closing: Giving Your SaaS Customers More with Virtual Phone Numbers

Need to gain more SaaS sales and potential clients but no one is answering the phone? There’s a better way to call customer audiences that aren’t in your area. With virtual phone numbers from United World Telecom, you can pick local or international phone numbers for your business at an affordable rate. And, you can then pair them up with your current business phone solutions. To get your very own local or international business numbers fora  SaaS sales strategy, contact us today.

Free Phone Number vs Paid Phone Number: The Pros and Cons

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It’s only natural that many business owners want to cut costs on nearly every aspect of their business. Consequently, businesses try to cut corners in terms of their phone service, looking at such alternatives as Whatsapp and Google Voice. This may work as a stop-gap measure, particularly for bootstrapped small businesses and startups, however, not without some serious drawbacks. In this article, we’ll look at some important aspects of a free phone number vs a paid phone number.

Free Phone Number Vs Paid Phone Number: Consider the Limited Functionality

When it comes to using free phone services, you get what you pay for. This is typically fine for basic everyday calls. However, what happens when you want to use it for your business and need to scale its functionality? The truth is that a lot of these free phone services build their revenue model around roping in initial users. Once reliant on the service, it becomes harder and pricier to do what paid phone services do.

By contrast, using United World Telecom’s subscription services enables users to:

  • Instantly adjust their telephone-based communications via United World Telecom’s easy-to-use dashboard interface.
  • Augment their capabilities with add-ons and enhanced functionalities, such as PBX directories (Private Branch Exchange), white/blacklisting, simultaneous ringing, etc.
  • The ability to record and store inbound and outbound conversations with the add-on ”call recording.” While Google Voice allows users to record incoming calls, it doesn’t allow you to record outgoing calls.
  • Use more sophisticated features, such as setting up a directory system.
Free Phone Number vs Paid Phone Number
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Porting and Transferring Your Phone Number

When it comes time to upgrade your service by selecting another service provider rather than the free options, you may hit a few snags. Porting and transferring your phone number to a new provider comes with costs and a bit of tech know-how.

By the time you’ve established your business/ personal contacts with a phone number, you will notice a few problems. First, you may need to endure porting/transferring fees from a service provider. (Note: United World Telecom offers relatively low porting fees) Second, customers familiar with your phone number now have to adjust, which can lead to lost revenue or frustration.

Wifi Dependency

Another common problem that free phone service like Google Voice has is reliance on Wi-Fi service. The issue is that it is easily interrupted. This presents a certain level of inconvenient for someone who has access, however, your phone will not work in areas with minimal/slow Wi-Fi access.

In fact, a lot of users of free phone service end up purchasing a hotspot or data plan to meet their communication needs. This ends up negating the savings they intended from the get-go.

Customer Support

Ever try getting in contact with Google or Whatsapp by phone to resolve a service issue? Chances are, you’ve ended up frustrated and had to browse online forums just to get an answer. You may find it troubling when you’ve got business deals to finalize or time-sensitive issues that need resolving ASAP.

Instead, the customer service representatives at United World Telecom are specially trained to handle any problem you may encounter. They offer 24/7/365 availability to assist you with anything from resolving a technical issue to recommending a service plan that fits your business usage.

In Conclusion

As you can see, a paid phone number is simply superior to a free phone option. To find out more about the paid phone service from United World Telecom, visit United World Telecom’s homepage or call us to begin learning about the advantages of subscribing today.

Starting a Customer Call Center for Your SaaS Business

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Software-as-a-Service, or SaaS, is an emerging business model for today’s technological business landscape. Typically, most SaaS businesses operate solely over the Internet. However, most customers prefer having customer service agents available to handle their unique concerns. Luckily, United World Telecom offers numerous ways to accommodate these needs. With the versatility of virtual phone numbers, you can easily and efficiently set up a top-performing customer call center.

In this article, we will cover numerous aspects of starting a customer call center for your SaaS business, including:

  • Hiring & Training Talent
  • Accommodating Customers
  • Enhancing Inbound and Outbound Calls
  • Getting the Word Out

Hiring & Training Talent

Your call center needs qualified individuals to man the phones. You’ll want to select qualified individuals that display the best qualities to carry out your company’s mission. While starting a customer call center may seem daunting, United World Telecom makes the process incredibly simple.

Virtual Numbers Offer Great Versatility

First, virtual phone numbers can be used with any device that has Internet and audio capabilities. This includes laptops, smartphones, headsets, landlines, tablets, and more. Employees who are familiar with any of these devices can begin using virtual phone numbers immediately.

A User-Friendly Option for Call Centers

Second, virtual phone numbers from United World Telecom require very little technical expertise. Thanks to an intuitive dashboard interface, your customer call center representatives will not need significant training to use it. This means that your organization spends less time training, resulting in cost reductions in overheads.

Accommodating Customers

Remember that customers can reach your business from around the world with virtual phone numbers. This can give your SaaS business a wider international reach that wouldn’t be possible through other means. By setting up a toll free number, you accommodate customers that wouldn’t ordinarily be able to reach you. Similarly, you can use United World Telecom’s international toll free numbers (i.e. ITFS, UIFNs, mobile accessible numbers). With these, you alleviate any obstacles that may prevent customers from reaching your customer call center.

Customer call center for Saas business
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Enhancing Inbound and Outbound Calls

United World Telecom’s add-ons and features, paired with virtual phone numbers, can greatly enhance how your call center functions. United World Telecom offers some of the following add-ons:

One example of how you can increase the functionality of your communications is by using the popular add-on CallMe Click. It enables website visitors to reach your call center simply by clicking on a link (i.e. button, phone number). This instantly bridges the gap and makes it simple to resolve issues, finalize transactions, and provide important information. This creates a seamless experience for interested customers that would otherwise require dialing a number manually.

Getting the Word Out

It’s necessary to have a customer call center for your SaaS business. Though, if no one knows how to reach you, it’s useless, right?

Once you’ve virtual obtained phone numbers for your call center, it is time to make it known to your clients and potential customers. You should mention that your organization has an available call center wherever it is relevant. Be sure to display the phone number on your website(s), advertising, and promotional materials. This ensures customers are aware that you have a customer call center, and they know you are ready to help.

Get Virtual Numbers for Your SaaS Company from United World Telecom

As you can see, United World Telecom offers the easiest way to fortify your customer call center for your SaaS business. With virtual phone numbers available in over 140 countries, your company gains endless ways to establish a customer call center for your SaaS business. Signing up with United World Telecom is simple and can be completed within minutes, giving you access within 24 hours or less to start serving your customers today!

Is it Friday yet? The Psychology Behind the 9 to 5 Work Week

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If you’ve ever worked a 9 to 5 job, you understand what it’s like longing for Friday. But, have Americans always had to ask, “is it Friday yet?” The experience of having a 9 to 5 job has long been an acceptable standard as far as workplace scheduling. But, as the world is changing, many have been questioning this way of living. And, contemplating the psychological effects of this type of work schedule.

The History of the 40-Hour Work Week

Before we can understand the psychological effects of the 40-hour, 5-day work week, we have to understand its history. The truth is that this type of work schedule hasn’t always been the standard in the USA. In fact, in the 1890s, factory workers were known for being forced to work 100 hours a week or more. Fortunately, after years of activist work and many people fighting the powers that be, change began. But, it wasn’t until 1940 when Congress signed the Fair Labor Standards Act that the 9 to 5 workweek was officially held up by law.

Should the 5 Day Work Week be the Standard?

We’re certainly lucky to have people from the past who have fought for labor rights. However, many believe we’re still not where we need to be as a nation as far as labor expectations go. For example, there was recently a worldwide survey of over 3,000 individuals working 8-hour workdays. Findings show that half of these individuals believe they can do their jobs using only 5-hour days. This means they think they’d be more productive if they worked fewer hours instead of more. Or, a four day work week instead of five. Which, poses the argument that working 8-hour days and 40-hour weeks aren’t necessary or even effective. And, that constantly asking, “is it Friday yet?” may not be what most people want.

Is it Friday yet? The Psychology Behind the 9 to 5 Work Wee
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The Standard of the Work Week Schedule is Changing

Many people still work and may even expect a 5-day workweek. But, the truth is that it’s not as standard as it once was. In all reality, besides the people with standard 9 to 5s, there are two types of workers. On the one hand, some people work more than the standard 40-hour workweeks. They’re slaves to their salary jobs which require them to work at any time. Thus, these people often work more than the typical 40-hour workweek.

Basically, people stay with their salary jobs in hopes to receive promotions, raises, and bonuses. But, all too often, their loyalty and hard work are only taken advantage of. And, corporate greed coerces these individuals to do the work of more than one person. Hence, making labor cheaper. On the other hand, there are individuals who see that a 40-hour workweek may not be optimal. And, they take alternative routes to ensuring they don’t have to work 8-hour days and 9 to 5 jobs.

Alternatives to the 40-Hour Workweek

Are you one of the millions of individuals who are tired of asking, “is it Friday yet?” If so, there is hope in not having to work another 9 to 5 job ever again. With advancing technologies and the expansion of the internet, more and more job opportunities present themselves with each new year. For instance, stay at home jobs online that allow people to create their own schedules. Additionally, a freelance job at a virtual office that doesn’t require you to physically work at any specific physical location. So, while most of the country still believes that the 9 to 5 workweek is standard, you don’t have to settle. There are opportunities to find work in the world of technology and the world wide web that don’t require set schedules or even full-time work to succeed financially.

Help for Non-Standard Work Schedule Environments

Most of the jobs that don’t require their employees to work a standard 9 to 5 day utilize the internet. So, they don’t have a physical location with the traditional phone system you’d expect from most businesses. However, a virtual phone service provider like United World Telecom can help to provide the functional customer service features needed to run a successful business. These include phone systems that connect to employee mobile devices to create a network of business phone solutions for clients. Certainly, in order to adapt to changing work schedules that virtual offices create, adjusting business solutions is a must. So, if you’re looking to start your own type of virtual office, remember to provide your business with the solutions you’ll need.

Environmental Issues, Their Impact on Business, and How to Mitigate to Turn Crisis into Opportunity

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Our planet is plagued by environmental issues that are depleting our natural resources and putting an enormous strain on our livelihoods. If left unchecked, many of these issues will impact businesses directly and indirectly. In many instances, they are already doing so. Some of the primary environmental issues that are affecting businesses today include pollution, waste disposal, water quality, and water supply issues, and climate change.

Business Impact

Pollution is one of the world’s biggest environmental issues. The business impact due to pollution stretches far and wide, with just one example pointing to how pollution affects the health of people which then impacts medical costs and loss of productivity. Heavily polluted areas, for example, have a difficult time hiring and retaining workers. Waste disposal is another issue, with improper disposal resulting in foul smells, leaching into water supplies, and air pollution.

Climate Change Will Affect Everyone

Climate change is a global issue with serious implications including environmental, social, economic, and political. Factors like coastal flooding can have a major impact on businesses, leading to operational disruption and losses for organizations. Climate change can also create a higher demand for energy as the temperatures get warmer and there is a higher demand for air conditioning use. This means higher costs overall to businesses. Higher demand for energy also translates into increased use of natural resources like water and fossil fuels, which can then turn into a lack of resources for companies to turn into products.

Climate change also has negative impacts on the agricultural sector, which directly impacts the population in regards to food availability and safety. The impact of environmental issues on water supplies can result in harm to agriculture, a decrease in productivity, and higher costs.

Mitigating Risk

Environmental issues that we face today make it clear that solving as many of these complex issues as we can best serve all sectors. It will also require the cooperation of all sectors. Environmental issues affect every individual, community, organization, and country. We must all become environmental stewards to keep the economy moving, surviving, and thriving.

Environmental Crisis

The environmental factors that are affecting business and will continue to affect production and the economy. Such issues as major storms, loss of resources, inflation, and scarcity of food and water – are creating serious detriments. However, solving these complex issues requires the cooperation of individual sectors. It is apparent that the environmental crisis we are facing calls on all business leaders to consider the environmental impact that their companies have and also calls on business leaders to take action to ensure that they meet all compliance needs and regulations.

environmental impact
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Opportunity

Though the situation is difficult, environmental issues also present an opportunity for businesses to step up and show their employees and markets where they stand and what they are willing to do to mitigate the risks. Employees, for example, perform better when they are healthy. The Occupational Safety and Health Administration (OSHA) regulates work environments and most businesses do not have an issue with meeting OSHA standards. Businesses, however, should remain aware of current events and how they may affect their employees. An example is if the employees of a company are working outside and there are extremely high temperatures. The break times required by OSHA may not be sufficient enough for the health, safety, and wellbeing of employees.

Environmental Action is Marketable

The cultural demands of consumers are another area that presents an opportunity concerning businesses and environmental issues. Consumers are increasingly opting to align themselves with companies that have a strong positive environmental mission. Business leaders taking action to mitigate risks involved with environmental issues and promoting sustainable practices will benefit the company. Marketing campaigns are being used as a platform to inform the public of the efforts companies are making to address environmental issues. They are also being used to inform the public of efforts that are planned for the future.

In Closing: Environmental Action is Good for All, Especially Businesses

Once upon a time, the sole objective of business owners was to build a company that would generate revenues and continuously increases profits. As environmental issues, their impact on business and the world, and the risks to the future of all life have become more prevalent across the globe. The effects are being seen and the need for immediate action is now. It is the responsibility of business owners to take a full inventory of their choices and examine how those choices affect the environment. It is time to make modifications where necessary. Some effects are more subtle than others, but all modifications contribute to the greater good of our planet.

Sales Management: Business Phone Systems for Small Business

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Small businesses have different needs and requirements than other types of businesses. So, if you’re thinking of starting your own small business or wondering how you can better manage the small business you already have, you may want to consider different types of phone line systems to choose from. Especially if your small business is sales-driven, you’re going to need your phone to close leads and keep your customers happy. With these business phone systems for small businesses, you can ensure that your sales management efforts won’t go in vain. And, that your customers and employees will be happy with their communication abilities.

Traditional Landlines for Small Business Sales Management

Certainly, you can choose a traditional landline for your small business phone. But, if you want to be able to transfer calls to different employee extensions, it’ll need to be a PBX landline system. This means a public branch exchange, which is the capability of routing to different destinations. Otherwise, you’d only be able to answer one call at a time from one specific phone unit.

A Trusted Source of Communication

Landline phones are your traditional phone lines which are installed and managed by your local telephone provider. Calls are run through copper wiring that eventually runs them to a local exchange, which then routes the call to the desired location. Traditional phone lines may work for your new startup if you don’t have internet, as they are one of the only types of systems that currently don’t require a broadband connection. And, they do offer some standard features like caller ID, call waiting, voicemail, and even conference calling.

VoIP for Small Business Sales Management

If you have an internet connection for your small business, you can benefit from a broader range in a selection of phone line systems, including VoIP. This type of business phone system is one of the most versatile, as it doesn’t need to use copper wiring and phone lines to carry phone calls to their destinations. Rather, it uses the internet. This allows VoIP systems to boast many unique benefits including ease of use, advanced features like SMS to email and call attendant and is even compatible with various business software tools like CRMs. Not to mention, VoIP systems are typically dramatically less expensive than traditional phone lines, which can help your small business sales management team by providing more money for sales incentives!

Business Phone Systems for Small Business
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Virtual Call Services for Small Business Sales Management

Finally, one of the last small business phone systems to consider as a new startup is a virtual call service. This entails purchasing and managing a business phone line right over the internet. So, you don’t need to purchase costly phone equipment, as other systems may require. Typically, when small businesses choose this type of phone system, they route their business number to an already existing phone, whether a business landline or a smartphone. Essentially, a virtual call service is an extension or a feature that you can add to an already established phone line. This allows you to have a personal number and a business phone line combined.

If you have a small business, like a virtual call center, you can use a virtual call service as a way to provide your remote sales employees with their own extensions, voicemail boxes, and customized greetings.

Getting Your Small Business Phone Number Through United World Telecom

Now that you know about the various business phone systems to choose from for your new or already established small business, you can choose your own business phone number.

Whether you need a local number to reach a specific customer audience or you want to provide customers with a customized toll free vanity phone number, United World Telecom can help! Our business phone numbers can be packaged to specifically meet your small business needs. This way, you aren’t paying for things you don’t need. And, you can use the savings to better motivate and manage your sales team. To learn more about how we can help to set up your new small business phone number, contact us today.