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5 Ways a Local Phone Number Can Increase Business Visibility

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Local phone numbers are growing increasingly popular for their ability to help businesses expand without tremendously increasing expenses. Here are 5 ways you can use a local phone number to increase business visibility and awareness.

5 Ways a Local Phone Number Can Increase Business Visibility

Local phone numbers or local access numbers are telephone numbers assigned to specific areas or regions. These numbers come with designated area codes that separate cities, states, or areas from other locations. For example, in the United States, almost every state and city has at least one area code. In Florida, some area codes include the Orlando 407 area code, Miami 786 area code, Jacksonville 904 area code, etc.

So, what are the benefits of using local numbers? Local phone numbers can increase your business visibility in the following ways.

1. Create a Local Presence in Target Markets

The main reason businesses choose to get local numbers for different locations (nationally and internationally) is because it allows them to connect with customers from those areas by creating a local presence. And so, if you have a list of countries to expand your business to, local numbers can create communication channels between your business and those markets.

With an outbound calling service, you can display a custom caller ID instead of unknown and unrecognizable numbers. Since recipients receive the call from a “local number,” they are more likely to answer the call. A survey by Software Advice concluded that people are four times more likely to answer calls from local numbers than area codes they do not recognize. More specifically, 27.5% said they would answer an unknown number with a local area code while 7% would answer an unknown caller with a recognizable toll free area code.

This is because local calls incur local calling charges and make the business or caller seem local instead of long-distance or international.

2. Offer Local Customers a Convenient Way to Connect Your Business

Besides giving customers a reason to answer your calls, you will also be giving customers a reason to call you back. Customers are more likely to return calls of numbers with area codes they recognize. This is because a local call may be someone they know, a business they have done business with, or another familiar party trying to get in touch. And so, by getting a local phone number, your business makes it easier for new and returning clients to stay in communication.

3. Gain Local Customers in Different Regions

Virtual phone number providers offer various local and toll free numbers from countries across the globe. United World Telecom, for example, can help you get a local or toll free number in more than 160 countries across the world. And so, you can enter your market in various geographical locations and global markets. All without relocating or opening new field offices. This makes local phone numbers a cost-effective expansion tool.

4. Advertise Locally

By entering your business in various local markets and creating a local presence, you can start advertising your services locally. For instance, you can use location-marketing to target customers in these areas. Furthermore, you can advertise on billboards, local directories, local exhibitions, conferences, and more. And you can promote your local number on your website, social media accounts, etc. This increases the chances of local prospects seeing and learning about your business.

5. Provide Customer Service that is Accessible

Finally, you can offer customer service and sales in multiple locations throughout the world. Doing so makes your business reachable and accessible from anywhere in the world. This is a key component to building a business that is trustworthy and credible.

Which Local Markets Do You Want to Target?

Local phone numbers can help you not only expand communications to different cities, states, and countries, but also increase visibility and credibility. A business that is accessible and easy to call is more trustworthy than one that is hard to get a hold of. Improve your professional reputation and watch your sales increase. Get a local phone number today!

9 Inexpensive Advertising Ideas to Promote Your Local Business

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Are your marketing efforts not bringing enough customers to your local business? Then it’s time to reinvent your approach and try new ways of advertising. Here is a comprehensive list of 9 small business advertising ideas to promote your local business.

Small Business Advertising Ideas: 9 Proven Methods

Sometimes executing just one or two marketing strategies isn’t enough, depending on the type of company you run and the response you want from potential customers. So, what are some other small business advertising ideas you can try? Here is a look at some of the most successful advertising options available.

1. Create a Google Listing

Most customers are looking for services and products online and they find potential companies through Google. This is why it is important to list your business on Google. This usually includes the name of your business, your website, address, contact info, photos of your products and services, and more. Then, you can have users and customers leave online reviews about your local business so that new customers can see how people are using your services.

2. Design a Website with SEO Practices

Your business website is the most important tool you have to reach customers and educate them about what you have to offer. Create a user- and mobile-friendly website and write relevant and original blogs related to your industry and services. This will help web visitors learn about your services but will also help with search engine optimization. SEO best practices can help your website appear higher on search results, increasing the chances of interested customers viewing it. The more people look at your website, the more followers you will generate. And this will lead to more customers converting.

3. Be Active on Social Media

Besides the internet, social media is yet another growing marketing tool. Most individuals are on some type of social media, whether it be Facebook, LinkedIn, Twitter, Instagram, etc. And so, this is a good place to target potential customers. Be active on social media, share blogs, customer reviews, the latest news, and so on. You may even respond to customer queries and questions in a timely manner and use these platforms to offer customer support.

4. Offer Promotions and Specials

To keep your small business relevant, it is important to attract customer attention. And one of the best ways to do so is by offering promotions, discounts, and specials. These can occur throughout the year or on special occasions. But running promotions encourages customers who were on the fence to complete a purchase. And this way, you can increase your customer base.

5. Consider a Vanity Number

Most business owners don’t realize that one of the top small business advertising ideas is your business phone number. For example, a toll free number is free to call and encourages interested customers to reach out to your small business for queries or customer support. On the other hand, locals calling a local phone number incur local charges instead of long-distance charges. So choosing your business phone number can make a big difference in the way potential and current customers interact with your business.

You can also get a vanity phone number that uses letters or patterns to make a number more memorable and recognizable. A vanity number is more likely to grab the attention of potential customers and stay in their memories. Here is a chance to get creative with your business phone number.

6. Run a Customer Loyalty Program

Almost all businesses have some kind of reward or loyalty program or membership to reward valuable customers. Through such a program, the more customers purchase from you, the more they benefit. It works as a win-win for both you and your most valuable clients. You may even run special promotions for members only. This will show customers you care about their business and increase customer loyalty, which leads to recommendations made to family and friends.

7. Display Reviews, Affiliates, Testimonials

Online reviews, testimonials, and word of mouth recommendations: these are all important and enticing ways to advertise your local business. Display these on your website, online and local directories, social media platforms, etc. You may even conduct case studies of high-profile clients and display them along with affiliates on your website.

8. Invest in Email Marketing

Email marketing is another common advertising tactic for small businesses to get customers. Build an email list with potential clients and customers including those that:

    • Interact with your website
    • Fill out a sign-up form online
    • Interact with you at exhibitions
    • Reach out via social media
    • Call your business to inquire about products, and so on.

Then, send them newsletters, promotions, and educational posts to help them understand the value of your small business and the benefit of working with you or purchasing your products.

9. Try Traditional Methods: Billboards, Newspaper, Magazines, & Radio

Finally, try traditional methods of advertising. Think billboards with a catchy phrase and contact information, product reviews in newspapers and magazines, jingles on the radio. These advertising strategies have been used for years and continue to prove successful.

Promote Your Small Business Today!

Advertising doesn’t make change happen overnight. You need to lay the groundwork and watch the results. Then, make adjustments as needed such as targeting certain areas more with a virtual number or advertising more on certain platforms. Try the above advertising ideas to see which ones work best for your business!