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Marketing Business Cards: Balancing Information and Design

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It’s a beautiful and proud moment when your baby business idea turns into a legitimate company. You filed the paperwork, decided on a name, registered it, set up the website, and now set out to print business cards. But what do you need to know about marketing business cards and how to create the perfect card that reflects you and your business?

Marketing Business Cards: Pay Attention to Design and Content

Contrary to common belief, business cards are still considered important when getting the word out and building contacts. It’s a traditional means of passing down information about your business physically and tangibly. Business cards assist in creating and building your company’s professional image. They make your business seem legitimate and credible. Also, remember, not everyone has a smartphone or easy access to the internet. Here is where sharing information through a business card comes handy.

However, people can go overboard sometimes when marketing business cards. A crowded and shabby card can push customers away instead of enticing them towards your business. So what can you do to design the perfect business card?

Stick to the Basics: Keep Only Necessary Information

Keep your business card simple. Include the name, your name, phone number, email address, and 1-2 important social media links. It may seem like a good idea to mention all your social media accounts and multiple points of contact information in small font sizes, just to have it all there. However, believe us, it is not. Don’t make it harder for potential customers to read and decode content in small fonts. Even the description of the business shouldn’t be longer than a few words. If you have a tagline or slogan, that’s the way to go.

Make it Clear and Legible

You may be tempted to experiment with various fancy fonts to make your card stand out. But overdoing it can backfire. Pick a font, size, and color that is legible and not too loud. And one that is in line with your logo’s font would be a good option, too.

Market Your Contact Information

Most importantly, you want to ensure that they know exactly how to contact you. And so, include your email address and virtual or business phone number on your business cards with your email address. Since this is the way customers are going to interact with you, make the number and email address simple and not too complicated or confusing.

Place Your Logo Strategically

Your logo represents your business and potential clients will associate the logo with your company. So, it is important to place your logo on the card. It shouldn’t be too jarring. Instead, it should create the right impression. You can situate it on the top corners or the center of your card. Either way, make sure it is visible.

Utilize White Space

People often underestimate the power of white space. White space, from a design perspective, draws more attention to spaces including the text and logo. And you want potential clients to focus on these elements. So, avoid making your card too crowded. Allow white space for recipients who’d like to jot information down or make quick notes.

Design Differently for Each Profession

Now, if you’re a freelancer with different skills or have various side or part-time jobs, then you need to create different cards. Don’t advertise all your skills, jobs, qualifications on one small card. Instead, design for different audiences and highlight your skillset accordingly.

Include a Call to Action

Another thing that you may want to consider is encouraging the recipients to do something after receiving your card. You can do this by incorporating a QR code that they can scan to learn more about your company or enter some kind of promotion. Or, you could include a coupon or discount on it as well. Basically, give them incentives to participate in your business.

Don’t Forget The Back!

A lot of people intentionally or unintentionally leave the backside of the business card blank. However, this is a missed opportunity. When marketing business cards, be as creative as you can to support your company. And the back of your business card is one space where you can showcase your talent or quirkiness. For instance, if you are a photographer, you can choose to display one of your best photographs. A content or creative writer, on the other, can display their talent with words. The back should reflect what you do, who you are, and showcase your skills, if applicable.

Check out the following creative routes you can take:

  • Blow up your logo and include a tag line
  • Photographs
  • Creative content
  • Graphics for graphic designers
  • QR codes that recipients can “scan for news and special offers”
  • Social media links
  • Maps or directions to your business
  • Using a professional picture of you
  • Promotions, discounts, coupons to draw attention
  • Loyalty card like a stamp card where they “Buy 9, and get the 10th free”
  • Add a magnet at the back so you can find a spot on their fridge!

Don’t Cheap Out on Marketing for Your Business

Marketing is essential for any business because it is the main way to let target audiences know that your business exists. Furthermore, your product or service is what they need. Putting effort into marketing business cards is a good way to get started. Use the cards to not only spread the word but make contacts and create networks with others in your industry or related fields. Have your name physically attached to your business and watch it grow!

Growing Your Business Online: 10 Reasons Why Your Business Isn’t Expanding

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With the growth of digital commerce, many companies and entrepreneurs are looking to go digital. A lot of consumers are going online not only for their shopping needs but also to research and find quality services. So, growing your business online can help you gain access to a wider audience for your product or service. However, if you are not taking advantage of everything the online world has to offer, then your business probably isn’t reaching its full potential.

Your Business isn’t Growing Online Because . . .

Growing a company online can be difficult and competitive. However, with the right resources, tools, and decisions, it is not an impossible task. Here are 10 reasons why your business isn’t expanding:

1) Are You on the Right Platform?

Choosing the right online platform to situate and promote your website depends on the type of business you have. Consider what elements can boost your image. For example, do you need a platform that highlights visual media or one that highlights content? Writers looking to promote their writing skills won’t find much success on a social media platform like Instagram. Photographers and other visual artists, on the other hand, can use Instagram to showcase their talents and skills. Similarly, for a business providing complicated services, a website producing informative content can be very useful to potential clients. Keeping these in mind, research to identify where your online company belongs and can gain traction.

2) Targeting the Wrong Crowd

It is crucial to identify the right customers for your business. If you are focusing on the wrong crowd, you will be missing valuable sales. Determine your ideal customer and then also consider other potential client profiles. Keep an open mind so that you can target different types of customers and use that to your advantage.

3) Complicated and Slow Web Design

If you’ve gone the website route, then reevaluate your web design. Is there too much happening? Is important content ― like information about services or products offered ― difficult to locate? Or are there many stops between finding a product and the checkout page, allowing customers opportunities to reconsider and drop the item? Is your website slow? These are important questions to consider. Since most users are going to find your website on their phones, you want your website to be mobile-friendly and quick to load.

4) Bad Website Rankings in Search Results

Next, check if you are ranking well in search results. If you are on the second or third page (or further behind), then there’s a good chance that customers are not aware your company exists. And of course, this does not help with growing your business online. Optimizing the website should be a priority. Invest in search engine optimization (SEO) tools that will help you appear higher in search results. Identify relevant keywords for your product and target them in posts. Publish educational and informative content that focuses on your services and the industry in general. This will show users that you have expertise and experience.

5) Not Providing Multi-channel Communication

Don’t limit communication to just phone or email. Provide your customers with different ways to get in touch with you and interact with your service. Phone and email are the basic means of contact. However, you should also use social media like Facebook, Twitter, Instagram. Build your profile on career sites like LinkedIn so that customers can look up your credentials and references. SMS and chat services are growing popular as customers are increasingly choosing text over phone calls. Callback services could be another way to connect with customers. United World Telecom offers a CallMe-Click button for your website. Visitors can click on this button and enter contact information to immediately receive a call from you. Multiple channels give customers more opportunities to interact with your brand.

6) Ignoring the Importance of Email Lists

Email lists are important for growing your business online. Don’t just rely on people coming to your website or social media channel and then making a purchase. Customers need to be nudged with offers, reminders, and more incentives. And email lists is one way to do that. And a personal one too because you can personally respond and interact with them. Use pop-up sign-up forms. Offer “subscribers only” incentives. Make your email easily accessible and shareable.

7) Limiting Your Marketing to One Platform Only

Next, use all these communication platforms to market your services. Consider paid and social media ads. Create email campaigns and send out newsletters updating customers on new products or features, upcoming promotions, membership opportunities, etc. Use these tools to stay on your target customers’ radar and encourage them to use your product or service.

8) Staying Local

Get a virtual number and open an “online office.” Virtual numbers can be local, international, or toll free numbers and United World Telecom offers these numbers in more than 160 countries. This way, you can get local numbers in different states or countries and expand your business there as well. And so, you are not limited to your city or state and can start attracting an international clientele. Local numbers will put your business in local directories. Also, customers recognize local numbers and are more likely to call an area or country code they know.

9) Not Tracking Your Progress

Use tools like Google Analytics to see how much traffic your website or social media is getting. These tools will show you how many users are visiting your site and where they are coming from. This way, you can identify which strategies are working and drawing more customers. You can use this information to improve other platforms or update your marketing strategy.

10) Not Considering Pay-Per-Click Advertising

Another way to grow your business online is by executing pay-per-click (PPC) campaigns. Pay-per-click ads are sponsored ads on the top of a search result. These ads charge you only when someone clicks on the sponsored ad. You can easily run PPC campaigns on a small budget through Google Adwords or Facebook Ads. You can also insert your phone number in the ad, making it easier for customers to call you from search results.

Learn and Improve

With these tips in mind, start growing your business online by fixing current mistakes and opening new channels of interaction. As they say, change is the only constant, and the digital world is constantly changing. And so, you have to keep up with the demands of the digital world. Stay up to date, improve, adapt, and soar higher!

Looking for more information about virtual phone numbers and how they can boost your online business’ growth? Contact United World Telecom at 1-(877)-898-8646 or sign up for a number today!

61 Local Businesses Directories for Backlinks and Marketing

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Every business owner wants their business to attract new customers on a regular basis. And one of the ways to ensure that your target audience is aware of what you have to offer is to list local businesses in online directories. Doing so brings more backlinks to your own website, generating more website views. Learn how to use online directories for marketing purposes and to increase brand awareness.

How Can Local Directories Help Your Business: What to Keep in Mind

Having your company’s description and information on business listings is an important step in getting the word out. This is a good way for potential customers to come across your brand when looking for similar products or services. And so, this is a good marketing strategy to consider implementing. To ensure your listed business does well, you should:

Build a Company Profile: Have a clear and detailed description of what your organization offers, the company’s mission, and its core values.

Maintain Consistency in NAP: When adding local businesses in different directories, make sure that the basic information — that is Name, Address, Phone Number (NAP) — is the same across the board. Don’t provide contradictory information.

Utilize Visual Media: Include photos and videos of your product, service, office, or employees to showcase your talent and expertise.

Create Relevant Backlinks: Backlinks are inbound links that link back to your website. This way, visitors can get to your website quickly. Additionally, if you put a tracking link at the end of your URL, you can track how many customers are reaching you through the directories.

Pick Directories With a Good Domain Authority (DA): A DA is a ranking score for search engines and tells you how a website will rank on a search engine result page. The higher the DA, the higher the website will rank, which is good for marketing purposes.

How  To Increase Your Local Businesses Visibility: 61 Business Directories to Get Listed in

Here’s a list of local businesses alongside their domain authority so that you can select the right ones for your company:

Google My Business (100)
Facebook (100)
Apple Maps (100)
LinkedIn Company (98)
Bizjournal
Glassdoor
Crunchbase
Yelp (94)
Merchant Circle
WhitePages
Bing (94)
Better Business Bureau (93)
MapQuest (92)
Foursquare (92)
Yahoo! Local (91)
HubSpot (91)
Yellow Pages (91)
Angie’s List (91)
Manta (87)
Merchant Circle (86)
Super Pages (84)
Yellow Book (83)
Thumbtack (82)
Chamber of Commerce (79)
Bing Places (79)
Local.com (77)
Hot Frog (76)
Communitywalk.com (75)
Blogarama (74)
Brownbook.net (73)
Tupalo.com (72)
La Cartes (68)
ezlocal.com (67)
ebusinesspages.com (67)
2findlocal.com (67)
Cylex USA (66)
Spoke (66)
City Squares (66)
World Web Directories (65)
BOTW (65)
Fyple.com (63)
ibegin.com (63)
Finduslocal.com (60)
Call Up Contact (60)
Company.com (60)
Hub.biz (59)
My Huckleberry (59)
City Insider (58)
where2go.com (58)
n49.com (58)
My Sheriff (57)
opendi.us (56)
Smartguy.com (55)
Wherezit.com (55)
Bizhwy.com (55)
DiscoverOurTown.com (54)
macraesbluebook.com (52)
USdirectory.com (50)
Tripadvisor
Bizadee (48)
Wand.com (47)

Should You List Your Business Online?

There are countless benefits to including your organization in online directories to generate local citations (online mention of your business’ NAP).

1) Increase visibility and discoverability: Since most customers are going to be looking for services/products like yours on the internet, having your business listed online can help them find you easily. This is also a good way to make target audiences aware that your brand exists.

2) Develop your reputation and credibility: When prospects see your organization is different and trustworthy in directories, they begin to feel more confident about it. They see your business as professional and established and not a new, shell company.

Online Directories Helping Local Businesses Grow Brand Awareness

As owners, it is important to keep your local businesses present everywhere so that customers find your service easily and quickly. Consider using online listings to boost your digital presence and attract new customers to your service. Don’t forget to use your business phone number for call metrics.

5 Practical Marketing Tips for an Accountants Office

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With a rise in globalization and growing economies, tax environments are becoming more and more complicated. And because of this, accounting services are in higher demand. This is why your accountants office should be doing everything it can to promote your services and garner customer attention.

Marketing for an Accountants Office: 5 Things You Need to Do

Marketing is absolutely essential for any firm or organization. Marketing allows businesses to present their services to the public. It is a way of showcasing what you have to offer and why target customers should come to your business over competitors. Let’s look at 5 marketing tips that are a must for any accountants office looking to stand out among the crowd.

Make a Plan: Establish Goals

It is important for everyone to be on the same page when it comes to determining how to market your company and services. Promoting, if done right, is the best way to create and maintain a business’ professional image. And so, make a plan and, together with your team, set goals and milestones to achieve. This way, every member of your team is working towards the same objectives.

Research the Market: Identify Targets

With any business or service, conducting market research is significant. You need to know what other similar services exist and how they are succeeding or failing. Learn from their achievements and failures and model your office accordingly. This way, you can also identify what services are lacking and choose to offer those, making you appear as the only office offering something different. Additionally, research target customers to determine how to market to them. If you don’t know who needs your services, you will not know how to get their attention. Marketing strategies will differ for various target groups. And so, it helps to be specific when identifying your accountants office’s ideal customer.

Draw a Budget: A Reasonable One

If not careful, marketing expenses can sneak up on you. Set aside specific budgets by the month or each quarter and keep tracking it. Often times, people overdo their marketing budgets. So, create one that is practical and won’t make a large dent in the office’s overall expenses. This way, you can measure and consider increasing or decreasing the amount based on return on investment (ROI).

Market Everywhere: Content, Social Media, and Email Marketing

It is alright to start by experimenting with any one form of marketing such as content marketing, social media marketing, or email marketing. However, over time, tapping into every form of marketing will be more effective. Content marketing focuses on developing the business’ website by improving information and content published on it. It’s necessary to establish expertise, explain difficult concepts, and demonstrate processes. Potential customers need to know that your accountants office knows its stuff and can actually help them. And content marketing can help you achieve this image.

Additionally, social media is also an effective way to get on target customers’ radar. Use paid social media ads to your advantage and keep your social media accounts up to date and informative. Also, use social media to provide promotions and other incentives to get clients. Email marketing can be used for the same: promotions, offers, membership discounts, newsletters, and more. These are some good methods of staying on customers’ phones and inboxes.

Let Them Reach You: Provide Different Communication Channels

Business numbers: they are a necessity. Get a business phone number and advertise it everywhere: website, emails, business cards, billboards, social media, and more. A virtual number from a reliable service provider can ensure you are always accessible by routing your calls over the internet. This way, wherever you are and whatever device you are using, clients can reach you. And customers will appreciate that.

You can also get local numbers in different states and countries and expand your business there. Local numbers make it easier for international clients to contact you as they don’t have to pay long-distance charges. The same goes for toll free numbers: they charge the receiver instead of the caller. All of this makes calling your accountants office attractive as customers don’t have to pay extra.

Customize your business number by getting a vanity number from United World Telecom. Personalize it by adding memorable patterns or letters. For example, 1800-432-4322 or 1-866-ACCTNTS. This makes your number easier to recognize and remember.

Measure, Track, Improve, Repeat

Finally, measure your success by tracking metrics and watching incoming profits. Identify areas that are successful and ones that can use tweaks or improvements. The most important aspect of effective marketing is to maintain strategies and stay up to date. Invest in a marketing team that looks over strategies and ensures they are continuously running. And before you know it, you will have customers seeking your services.

Best Countries To Start a Business in 2019

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2019 has been a great year for businesses of various kinds. Particularly, this year has been good for educational services, real estate agencies, marketing services, IT support, landscaping, dental offices, to name a few. We have also seen more from small businesses focusing on virtual reality, meal kit sales and delivery, home renovations, bike sales, and rentals, etc. But some companies and industries are doing better in certain countries than others. And, new countries are emerging at the top for favorable business conditions. So, what are the best countries to start a business in 2019?

Best Countries To Start a Business in 2019
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Best Countries To Start a Business in 2019

When choosing where to start or to expand your business, it is necessary to consider a variety of factors. These factors include affordability, customer demographics, manufacturing costs, tax climates, and governmental involvement. Market research is essential to understand and project how your product or service will grow in different countries. According to The World Bank’s Doing Business, here are the 5 best countries to start a business in 2019.

Best Countries To Start a Business in 2019
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#1 New Zealand

The World Bank ranks New Zealand #1 for the best country to start a business in 2019. In 2016, they claimed that New Zealand is the easiest place in the world to conduct business. The sectors gaining the most traction are health, engineering, and information technology. There is a great presence of highly skilled labor for construction, trade, and business services. Additionally, New Zealand’s tax system is easy to understand and navigate, which makes it one of the most attractive systems because of predictability and fairness.

Reasons to start a business here: Cheap manufacturing costs and a favorable tax environment.

Best Countries To Start a Business in 2019
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#2 Singapore

Singapore gets the best of emerging economies from its neighbors India, China, and the Southeast Asian countries. A majority of large companies are moving here due to cheap yet talented labor and its booming infrastructure. The World Bank rates Singapore high in Asia for logistics performance because of its location and proximity to growing economies. Singapore’s seaport infrastructure has also been ranked highly, offering 200 shipping lines to about 600 ports across 123 countries.

With over 21 free trade agreements (FTAs) with about 27 economies, Singapore has great trade relations that benefit both parties involved. That aside, the tax system is quite favorable with the highest corporate tax rate on taxable income at 17 percent. Industries currently in demand are tourism, editorial business, electronics, cleaning services, and courier services.

Reasons to start a business here: Cheap manufacturing costs, bureaucratic, growing infrastructure.

Best Countries To Start a Business in 2019
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#3 Hong Kong

It is easy to open and run a company in Hong Kong with low corporate taxes and tax breaks for certain types of businesses. Small businesses and start-ups are thriving in this rapidly developing country because of resources made available by the government. Hong Kong is often considered the gateway to China and it easily connects to other South and Southeast Asian nations. This makes the country a great location for building and maintaining networks. The most popular sectors in Hong Kong are information technology, call centers, tourism and travel agencies, business and product sourcing consultants, and manufacturing.

Reasons to start a business here: Cheap manufacturing costs, growing infrastructure, governmental support for small businesses.

Best Countries To Start a Business in 2019
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#4 Denmark

Denmark’s market is focused on innovation and development providing solutions for technology and environmental issues. The World Bank ranked Denmark high for trading across borders and protecting minority investors, among others. Key industries in Denmark are tech and cleantech, maritime, design and innovation, and life science. Start-ups are thriving in Denmark due to the availability of public and private funding and the existence of a large network of entrepreneurs and supporters.

Reasons to start a business here: Cheap manufacturing costs, transparent government practices, and an entrepreneurial ecosystem.

Best Countries To Start a Business in 2019
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#5 Republic of Korea

South Korea ranks highest for ease of doing business and job security among Asian countries. It is also the 7th largest exporter in the world. Sectors like technology, automobile, manufacturing, and oil and gas are the country’s major gross domestic product (GDP) booster.

That aside, like Denmark, the South Korean government also supports start-ups and small businesses by providing proper funding with long-term views. More recently, South Korea has seen a rise in female entrepreneurs starting and managing their own companies.

Reasons to start a business here: Cheap manufacturing costs, a favorable tax environment, and governmental support for small businesses.

Thinking of Starting a Business In Any of These Countries? Get a Business Phone Number

Now you know the best countries to start a business in 2019. It is time to start considering where you can move or extend your company to increase sales and profit. United World Telecom has virtual numbers in over 140 countries. Feeling inspired and want to expand your business to new countries? We can easily hook you up. Give us a call at 1-(877)-898-8646 or sign up on our website and get a virtual business number for your company today.

Why Your Current Phone Marketing Strategy Isn’t Working

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So, you’ve managed to set up a foolproof phone marketing campaign. The lines are open, your staff is waiting, and the only thing to do is wait for the calls to roll in.

The only problem is that it is not working. Why?

Phone Marketing for your Business

In this article, we’ll cover why your current phone marketing strategy isn’t working and how to fix it. We will cover the following points:

  • Employees do not have proper training and equipment
  • Your offers aren’t compelling enough
  • Customers can’t (and won’t) reach you
  • Embracing automation as the future of marketing

Employees Are Not Properly Trained and Equipped

Sometimes, your organization’s successes and failures come down to how experienced your staff is at phone marketing. Whether you’re making outbound cold calls or processing inbound ones, if things aren’t working, it may mean your employees aren’t up to snuff.

Most notably, there is no single reason for poorly-performing employees. Some people just aren’t suited for over-the-phone marketing. Perhaps they may have introverted qualities that make them more suited to “back of the house” operations. Additionally, others need commission-based incentives to make a real effort.

Along these lines, there’s also the failure fn the organization to take responsibility for how their staff performs. For instance, some organizations don’t take the time to bring their employees up to speed and ensure that they know how to use their devices. Luckily, United World Telecom’s virtual phone services work with any audio and Internet-equipped devices to communicate with leads. This means that your employees can use their own devices (if permitted), as this is what they’re most familiar with. This makes cell phone marketing a possibility for both staff on your premises and those working remotely. Employees are thus more comfortable and better able to communicate.

Why Your Current Phone Marketing Strategy Isn’t Working
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Your Offers Aren’t Compelling Enough

Cell phone marketing captures a waiting audience that is accessible around the clock. Considering most people have a smartphone within reach, you just need to create a compelling offer that motivates them to make a move. In other words, you must be compelling.

United World Telecom offers a variety of ways to get the attention you deserve. One way is by using vanity numbers as a way of garnering attention. Simply put, a vanity number is a phone number with a visually-appealing and memorable series of digits. Tying this into your phone marketing campaigns (such as billboard advertisements, radio ads, and more), customers will remember your brand AND how to contact your business (which is certainly a win-win).

Customers Can’t (and Won’t) Reach You

You may have the most carefully crafted marketing campaign, but it is useless if customers can’t reach you. Thanks to United World Telecom, your customers can reach you no matter where in the world they’re calling from. Virtual phone numbers can be purchased in various target markets, which means:

  • No long-distance fees
  • No service blockages by a foreign network provider
  • Ease of localization efforts

How You Can Make Improvements in Phone Marketing

The last point is crucial, as customers don’t want to reach out to a business in another country versus one that is perceived as doing business domestically. By subscribing to an Ireland Virtual Phone Number, for instance, you can penetrate Irish markets and open up lines of communication that would otherwise be ignored.

Bridging the Digital Divide

Let’s be honest: people can be lazy. In order to reach customers, you have to streamline how customers can take in your advertising and then take action. CallMe Click is one such add-on from United World Telecom that translates from a passive experience to an active, motivated one. By equipping your website and advertising material with CallMe Click, it only takes a tap of the screen or a click of the mouse to convert on your marketing campaigns.

* * *

Closing

In conclusion, United World Telecom offers a wide variety of methods to enhance your marketing strategies. By using these methods and many more, your marketing dollars can convert directly into increased revenue.

Quality Assurance vs Quality Control: Improving Support Calls in Business

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Are you looking to improve the quality of support calls for your business? If so, we’ll cover a number of topics to do so in this article, including:

  • The difference between quality assurance and quality control
  • Using quality assurance to improve support calls in business
  • Using quality control to improve support calls in business

The Difference Between Quality Assurance vs Quality Control

First, there’s a big distinction when it comes to the definitions of Quality Assurance Vs Quality Control in support calls. Quality assurance is process-oriented, which focuses on preventing defects and errors in support calls. Quality control, on the other hand, is product-oriented and focuses on identifying defects.

Still confused? If so, the easier distinction between the two is that quality assurance is what happens before rolling out your customer support. This includes training programs and equipping your staff with functional hardware/software. Quality control is a way of refining your process. This includes debugging and streamlining how your staff delegates problems to different technicians. As a result, you can see that they’re both related to providing support to your customers.

Of course, this begs the question: How do you improve support calls specifically?

Quality Assurance vs Quality Control: Improving Support Calls in Business
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Quality Assurance Vs Quality Control: Using Quality Assurance to Improve Support Calls in Business

As mentioned, training goes a long way in improving support calls. Those in charge of training employees and new hires must thoroughly understand company policies and protocols. If, for example, a customer calls needing support for their non-functioning device, is there a strategy for handling the call? During the call, your staff discovers the reason for the malfunction is that service was cut off due to non-payment. The phone support staff must know these calls require forwarding to the billing department, not the IT department. This can make your phone communication more optimized, as there’s less time spent transferring calls. This, in turn, is the epitome of quality assurance. All measures of support are in place before the calls come in, ensuring they are handled appropriately.

United World Telecom makes this easy by providing a number of functionalities to upgrade support calls. By setting up a PBX directory (short for Private Branch Exchange), inbound callers can self-select which department they need to contact. Or, inbound calls can automatically reroute to the appropriate department based on their phone number and/or customer identification numbers.

Quality Assurance Vs Quality Control: Using Quality Control to Improve Support Calls in Business

Similarly, when it comes to improving quality control for direct support calls, United World Telecom offers “call recording.” As the name implies, inbound calls are recorded and stored for later use. During the training process, your business can use examples of successful calls and error-laden ones to educate your trainees on what they should do when in the field.

Also, call recording can improve quality control by verifying the service of a particular employee. Suppose your managers review an employee’s support call, only to find out that they were giving redundant information, easily accessible online or through your directory system. By learning from these calls, you can improve the quality of inbound calls, redirecting callers immediately to information by using another popular add-on from United World Telecom called IVR.

Short for Integrated Voice Response, IVR enables callers to use voice commands to access staff, departments, and information. As an example, suppose that you automate a greeting: “Please state why you are calling today. For instance, for access to tech support, say ‘tech support’.” You can then automatically redirect callers to the appropriate department, reducing call times for efficiency and causing less frustration all around.

In Closing

As you can see, we are just scratching the surface when it comes to improving quality assurance and quality control in your business. Above all, these measures should be in place to ensure your phone staff offers the highest level of customer service. With the right tools, your business will have no problems ensuring optimal communication. Contact United World Telecom today to speak with a telecom expert to optimize your business’ support calls today.

Sales Management: Building a Global Call Center Sales Team

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A sales team functions as the core of any sales-oriented business. In order to have a successful sales team, the business must have a focused and effective sales management system in place. Similarly, management systems include systems and metrics to track sales. The sales management plan should also include follow up and periodic reviews. Above all, these components are necessary for a sales team to grow and thrive in a consistent manner.

What is Sales Management?

Sales management involves developing a sales force, coordinating various sales operations, and putting sales techniques in place. Therefore, the ultimate goal of sales management is to allow an organization to consistently meet and surpass sales targets. So, for any business that brings in revenue, a sales management strategy is extremely important.

Sales Management Processes

Research shows a clear split between organizations that establish well-defined sales management processes and those that don’t. A few of the most critical sales management processes include systematic hiring, coaching the sales force, business planning, establishment of common goals, and performance management.

  • Systematic Hiring: It is extremely important to hire top-level sales staff. An effective hiring process includes methods to examine whether a candidate is fit for the position from many different angles. Using the same list of questions for interviews allows for a systematic and focused process.
  • Coaching: This is the number one activity that drives sales. Companies that have a well-understood coaching program in place consistently outperform those that do not.
    Business Planning: Business planning at the sales manager level means identifying key customers within the region and creating customer plans accordingly. Business planning allows for better targeting of sales efforts.
  • Common Goals: A sales manager makes sure the sales team aligns with the company goals.
  • Performance Management: Setting objectives and reviewing performance, both periodically and annually, is imperative. Figuring out how the organization will deal with non-performance is also key.
Sales Management: Building a Global Call Center Sales Team
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Running the Call Center

Many organizations find that allowing their call center specialists to work from home is a win-win for everyone involved. This allows the staff flexibility and allows the organization significant cost-savings.

Taking the Call Center Global

Particularly when forming a global call center, allowing for sales staff to work remotely is typically the best option. A business owner with a well-trained, knowledgeable staff that is familiar with the company policies and the product or service they sell can operate a call center from anywhere.

What is a Virtual Number?

A virtual phone number is a number that works through the use of the Internet versus the use of a hard-wired phone line. Virtual phone numbers offer many benefits. For instance, they give business owners flexibility and mobility unmatched by traditional phone lines. Calls made to virtual phone numbers automatically forward to any phone number, depending on the changing needs of a business. Virtual phone numbers also allow for a business to meet global needs, such as offering services in various time zones.

How Do I Get a Virtual Number For My Business?

Getting a virtual phone number for your business is simple. With a simple search, you will see that various providers offer virtual phone numbers. Therefore, it is important to go with a provider that has experience and a reputation for offering a great product along with excellent customer service. United World Telecom has been offering global communications solutions to businesses for over two decades. Along these lines, UWT also offers many features and virtual numbers in over 150 countries worldwide.

“Success is the sum of small efforts repeated day in and day out.”

When focusing on sales management and building a successful global call center sales team, careful planning must take place. Above all, with proper systems employed and everyone on the same page, an organization is well prepared to take the success of the business to great heights.

Is Using a VoIP Phone Service Right for Me?

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So, is VoIP phone service right for you? In this article, we will briefly cover how VoIP service can impact your business and personal life.

Why You Need VoIP Phone Service Reason #1: Professionalism

In business, appearance is everything. One of the main benefits of using VoIP phone numbers is that you gain a professional aesthetic by using them.

Think about the last time that you contacted a high-volume professional organization by phone. Chances are, that call was a toll free number using a VoIP  service. These toll free numbers enable users to automatically route calls around the world instantly — something traditional telecom networks don’t provide.

Businesses that want to extend toll free calling can choose ITFS numbers to accommodate those located abroad. Short for international toll free service numbers, these numbers use a familiar toll free prefix to connect international callers with your business without incurring a fee. UIFN, or Universal International Freephone Numbers, work in a similar fashion, enabling your business to provide toll free calling to two or more countries at once.

Why You Need VoIP Phone Service Reason #2: Efficiency

One common complaint about regular phone service is that businesses lack the ability to easily alter their service. United World Telecom makes this easy with an intuitive interface and dashboard geared towards the ultimate in efficiency. You can make changes in your service and track data analytics in real-time.

For instance, you may want to remove problematic callers from reaching your organization. To do so, simply blacklist the problem numbers. On the flip side, you can whitelist numbers to enable only those calls to go through (perfect for VIP callers).

Why You Need VoIP Phone Service Reason #3: Staying in Touch with International Family & Friends

One of the primary barriers to talking to friends and family by phone is getting around the restrictions of network service providers. Often, this can mean network restrictions, exorbitant long-distance fees, and just a personal preference of those you’re trying to reach. However, VoIP phone service circumvents these problems entirely, giving you a virtual phone number that comes with a familiar country code and region code. In essence, VoIP phone service eliminates even the necessity of dialing outside of a country.

Is Using a VoIP Phone Service Right for Me?
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Why You Need VoIP Phone Service Reason #4: Virtual Offices

Virtual offices are the way of the future, with many large corporations and startups embracing this lean model of operation. While virtual offices are held primarily online, there still is the need to speak with individuals over the phone to:

  • Clarify information
  • Resolve disputes
  • Provide a more human, personal connection to staff
  • And more

Similarly, using VoIP phone service in conjunction with an online collaboration platform can create an efficient and cohesive office-like environment.

Why You Need VoIP Phone Service Reason #5: Virtual Locations

Similar to virtual offices, virtual locations offer a way to virtualize your business anywhere around the world. Thanks to the instant routing capabilities of virtual phone numbers, your business can create the image of a branch office and interface with locals seamlessly.

Why You Need VoIP Phone Service Reason #6: Expanding Your Business Model

Using voice service can greatly impact how quickly your business scales. Traditionally, in a business environment, it would take a company a vast amount of resources to open up a branch location in another part of the world. However, with the aforementioned virtual model taking precedence in the 21st-century, this is no longer necessary. Instead, businesses are looking to scale down their overheads while also maintaining a human element by phone.

To Conclude

In closing, now you know how VoIP phone service can impact your business and personal life. Therefore, you should have a better grasp of how VoIP Can benefit your communications. To take things further, you can start subscribing with United World Telecom today!

Learning Leadership Skills in the Workplace

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Are you interested in learning leadership? Considering leadership is a highly desirable skill, it’s a priority for those who want greater job opportunities, better work environments, and more. Granted, there are natural leaders who seem to know what to do and when, but the how is universal and can be learned by anyone.

That being said, there’s no better place to learn leadership skills than in the workplace. With the pressure to lead a team to success, learning leadership on the job can yield tangible results. In this article, we will cover the various aspects of learning leadership in the workplace, including:

  • Trial by Fire
  • Improvise | Adapt | Overcome
  • Practice Makes Perfect
  • Understanding Your Team’s Needs

Trial By Fire

Being able to perform under pressure, or a “trial by fire,” is one of the key ways of learning leadership. And no matter what workplace you manage, a certain amount of pressure is inevitable. The trick to managing it is to endure the discomfort to attain the goal. For instance, consider your team’s ability to reliably hit deadlines. Are you capable of dealing with conflict and complaints from your employees?

If you’re able to handle small problems, you gain the confidence to handle larger ones where the stakes are higher. After all, if you have problems correcting a worker on their performance, how can you resolve a company-wide issue that could dissolve the business overnight? Similarly, it’s evident why the phrase “putting out fires” is so prevalent in the workplace. Therefore, when leadership fails, it’s no wonder problems seem to constantly erupt without warning, causing damage spontaneously.

A Technological Example

Even still, would you be able to anticipate these problems beforehand because you’ve been “burned” before? For example, if you’re able to divert inbound calls made to your business during crunch time, you avoid overstressing your available staff. By using one of United World Telecom’s add-ons, such as “time of day routing,” you help your team focus while calls are routed elsewhere.

Learning Leadership Skills in the Workplace
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Improvise | Adapt | Overcome

One motto that the U.S. Marines live by is “Improvise. Adapt. Overcome.” Essentially, this means that leadership skills are never set in stone. The tasks of business leaders include:

  • Creating novel solutions to unforeseen circumstances
  • Modifying those methods as things progress and new issues occur
  • And ultimately bringing resolution to the issue

Therefore, having the ability to expect the unexpected requires the flexibility to devise solutions on the spot.

Using the Right Communication Tools for Precise Leadership

As an example, you may realize that your team is needed for an emergency meeting with a high-priority client. By using “whitelisting,” one of United World Telecom’s features for inbound calls, you can filter only VIPs through as needed. As the situation deescalates, you can modify which team members are needed for direct communication. This enables you to allocate non-critical staff to other needed areas. Once the meeting commences, your team can resume its work for maximum productivity without interruption.

Additionally, you can utilize tools that provide long-term solutions. For instance, you may notice that your team is constantly bombarded with common questions that could be addressed with stock answers. To alleviate the redundancy that can wear out your team, you may want to implement some automation. A directory system (known as a PBX, or Private Branch Exchange) can make this possible for inbound calls. By setting up a PBX, callers can answer their own questions and direct themselves to the appropriate staff as needed. This frees up valuable resources and keeps your employees focused.

Practice Makes Perfect

The only way to learn and retain leadership skills is by exercising them. Consequently, taking on new responsibilities expands your skill set and enables you to familiarize yourself with the unknown. Once you have common problems and scenarios under control, it becomes easier to anticipate the best solutions while learning leadership.

Considering that United World Telecom offers subscribers a wide variety of functions and add-ons, experiment with different usages. For instance, you may want to try out the “simultaneous ringing” feature during non-peak times to see its effect on your staff.

Understanding Your Team’s Needs

In conclusion, learning leadership in the workplace is more about learning the nuances of human nature. Above all, addressing your team’s needs will help make their work easier and more conducive to a productive work environment. Whether by observing or directly asking your team, pay attention to how their performance is affected throughout the workday.