Your browser does not support JavaScript!
Are you working remotely and need options to stay connected? We are here to help. [ Learn More ]

Inbound Sales Calls vs. Outbound Sales Calls

Source: DepositPhotos.com - Lic#11181280 ID#27446420

Trying to identify the best ways to increase sales for your business? There are a few different approaches you can take: inbound sales calls, outbound sales calls, or a combination of both. Let’s look at how each approach works and what you should keep in mind.

Inbound Sales Calls vs Outbound Sales Calls

Before we move into specifics, it is important to understand the basics of sales calls. These calls generally revolve around generating leads and sales. They include either contacting a set list of prospects to increase brand awareness and make sales. Or, running a strong customer service and support team that answers incoming calls, resolves queries and concerns, and sells new products and services. Depending on the type of business you run, you may benefit from inbound sales or outbound sales calls, or both.

Inbound Sales Calls

There are typically two types of inbound sales calls. The first type refers to “hot calling” which is basically customers calling your business to resolve a query or initiate a purchasing process. The customer may have interacted with your website or seen a promotion on social media that piqued their interest. Now, you have managed to get their attention and interest. But it is on the inbound sales call where you convert this interest into a sale.

The second type of inbound sales call refers to “warm-calling” where you call customers who have interacted with your business. Maybe they signed up for a newsletter or emailed you a query or downloaded a PDF through your website, etc. This customer could also be a past or recurring customer who you are following up with. They made the first contact and now it is up to you to give them a reason to make a purchase and become a returning customer.

Outbound Sales Calls

Outbound sales calls refer to cold calls made to a predetermined list of prospects. This list is usually put together through market research and buyer persona reviews. Then, your sales team calls these individuals, informs them of your company’s products and services, current promotions, and sells to them. Some companies outsource their outbound sales calls to virtual call centers.

More recently, businesses subscribe to an outbound calling service to call local and international individuals in a less expensive way. An outbound calling service lets you make calls through the internet instead of traditional phone lines. And you have the opportunity to customize your caller ID to display specific local or toll free numbers instead.

Which Can Benefit Your Business?

This depends on the type of business you run and what you want your calls to do. For example, do you want customers to reach you when they are ready? Can your marketing efforts support an inbound sales call strategy? Is lead generation the focus of your company? Do you want to use customer service and success to make more sales?

However, you do not have to choose one over the other. With a strong customer support and service team, you can have outbound and inbound sales calls working together. This way, you target prospects based on marketing results as well as engage with interested customers who reach out to you. Having the right communication tools can help you maximize your company’s visibility as well as generate more leads.

United World Telecom Can Help

United World Telecom offers virtual communication tools for businesses of every size and in every industry. Whether your calls are focused on outbound or inbound sales, our features and services can enhance the way your business interacts with its customers. To learn more about what we offer, call us at 1 (877) 898 8646 or talk to an expert.

Use Outbound Calling and Call Recording to Improve Customer Relations

Source: DepositPhotos.com - Lic#25189551 ID#27446420

As a business owner, you know how important it is to build and maintain customer relations. Thankfully, there are telecom solutions that can boost interactions between a business and its customers. An outbound calling service and call recording software are two such solutions. Here, we will discuss how these services can benefit your business.

Customer Relations: A Necessity

Customer relations refers to the relationship between a business and its customers. Good customer relations leads to customer satisfaction which increases retention rates. If your business fails to keep customers satisfied, then you will find them leaving your business for a competitor. So, what can you do to help your employees create strong customer relations?

Outbound Calling: Connect with More Prospects

Outbound calling is one of United World Telecom’s premium services that allows businesses to call local and international clients at reasonable calling rates. Most companies think of outbound calling as a way of generating new leads where the sales team calls potential customers and tries to sell products to them. While outbound calling does accomplish this, it also can do more.

You can also follow up with existing clients to practice customer success and help them achieve their goals. Customer success is when you work closely with consumers and clients to chart a course of action that helps them complete a goal. In this case, interaction is more long term than a customer support interaction.

How can your business improve customer relations with outbound calling? You can:

  • Welcome new customers
  • Follow-up with recent purchases or older customers
  • Generate leads
  • Increase brand awareness
  • Study different markets and customer preferences
  • Research the market
  • Set appointments
  • Make reservations
  • Track customer success efforts
  • Send reminders
  • Collect feedback, and more

Call Recording: Improve Quality and Accountability

Call recording software, also offered by United World Telecom, lets you record up to 100% of incoming and outgoing calls. You can store these recordings as MP3 files for up to 6 years within your account’s control panel.

Recording business calls gives your business the opportunity to go back in time and review important interactions. As a result, you can determine areas of improvement and sales tactics that worked. Additionally, recordings can be studied to find better ways to communicate with clients and learn what it is that they prefer or appreciate. With call recording, you get a better understanding of your target audience and learn how to serve them better.

How can call recording help your business maintain customer relations? You can:

  • Study recordings to identify strengths and weaknesses
  • Use recordings to train new employees
  • Collect and track customer information
  • Conduct performance evaluations
  • Maintain compliance with regulations
  • Keep customer information safe
  • Gather feedback
  • Protect against liabilities, and more

Customer Success and Customer Relations

As a business owner, you must strive to provide your employees with the right tools that can support their jobs. An outbound calling service can help them connect with a wider range of potential customers. This will, in turn, bring a more diversified customer base for the company. On the other hand, call recording will help them learn from their mistakes and accomplishments. You can further incentivize appropriate behavior by rewarding employees who do well in the recordings.

When employees are given the right tools, they are able to focus more on customer interaction and customer relations. Services and software that are easy to use will ensure that less time is spent working the systems and more time is spent on winning customers over.

Win Customers Over and Grow Your Business

United World Telecom strives to give you top-notch features and tools that can support your business’ communication needs. We want to help you expand your reach and increase customer retention rates. Outbound calling and call recording are two popular services we offer for this reason. To learn more about how these services can benefit you, call us at 1 (877) 898 8646.

Run a Successful Virtual Call Center With Outbound Calling and Call Recording Software

Source: DepositPhotos.com - Lic#11796646 ID#27446420

Thinking of opening a virtual call center? Well, you are in luck. It is now easier than ever to start and run a full online call center, thanks to advancements in telecom technology. You will need a few virtual numbers and a virtual phone service with features and tools that assist your communications. Outbound calling and call recording software are two must-haves for a virtual call center to be successful.

Running a Virtual Call Center

As a virtual call center, you will be working with inbound and outbound calling for different businesses. That means you will engage in making and receiving customer calls. These calls revolve around technical and product support, sales and lead generation, and more. To run a successful call center, you must adopt important virtual communication tools. Let’s look at how outbound calling and call recording, specifically, can boost business dealings.

Benefits of Outbound Calling

Outbound calling refers to calls made by a company to its customers. This can be done in-house through a virtual outbound calling service or by outsourcing to a call center. Outbound calls occur for sales and telemarketing, feedback or verification purposes, or to update contact lists and customer data.

You can get outbound calling from a virtual service provider by adding it to your phone service. Purchase virtual numbers from United World Telecom and customize your caller ID to display one of these numbers. For example, you can have local and international numbers for different cities and states. Then, when you call a specific location, you can use a local number instead of a toll free or international number that customers are not familiar with. Unknown numbers are often ignored. Individuals are much more likely to answer the call of a local number. Outbound Calling, therefore, enables you to make long-distance and international calls with that location’s caller ID.

With outbound calling, you can follow up on customers, send them appointment and payment reminders, update customer data, collect feedback, raise funds, and more. This service gives you yet another means of staying in touch with clients and strengthening relations.

Call Recording for Quality Assurance

It’s simple: you cannot operate an efficient call center without good agents. One way to monitor and train your reps is by recording calls and reviewing them. This is a good way to maintain call center standards. It also enables record-keeping which can protect your virtual call center from business and personal liabilities and misunderstandings. More and more corporations are adopting call recording software to keep records of their customer and contact list.

Call Recording software from United World Telecom lets you record up to 100% of your calls and store them as MP3 files for up to 6 years. Additionally, you can add Call Recording to Outbound Calling to record outgoing calls as well. You can add this feature to your cart when shopping for virtual numbers.

This service can also be used to maintain compliance, depending on what sector the business you are representing comes under. For example, the financial services industry functions under the Dodd-Frank, MiFID II, and GDPR regulations and finance companies must keep up with their laws. While using call recording software, make sure you are aware of local and state regulations. Some countries do not allow recording unless one or both parties consent verbally or in their contract agreements. And so, it is important to keep these regulations in mind when choosing to record business calls.

Get Outbound Calling and Call Recording with United World Telecom

Boost your communications and sales by adding Outbound Calling and Call Recording to your office phone system. Contact us to find out how you can use these services or sign up for a virtual number and start building your virtual call center today!

Improve Communication With Business VoIP

Source: DepositPhotos.com - Lic#16365337 ID#27446420

As a business owner, you may have often wondered, is there a way to improve business interactions without overspending? Well, yes, there is. Business VoIP is a cloud-based communications solution that is cost-effective and sustainable. But first, you need to understand what VoIP is and how you can use it best.

Business VoIP: Using VoIP in the Workplace

Voice over internet protocol (VoIP) enables you to make and receive phone calls over the internet instead of a phone line. Therefore, VoIP lets you engage in phone conversations through any device (smartphone, laptop, deskphone, etc) and from anywhere in the world. In recent years, VoIP has been growing more and more popular with US companies across different industries.

Besides phone calls, you can also send and receive video, audio, text messages, and files from one system to another. You can also transform any device into a business phone that has VoIP capabilities. And so, even when you are traveling, you can conduct business as well.

Let’s look at the many reasons why business VoIP should be the next switch for your corporation.

Lower Costs and Increased Accessibility

Most companies are switching to business VoIP because VoIP phone systems are cheaper to purchase and install. They do not require expensive hardware or elaborate set-ups. More importantly, because they transmit calls over the internet instead of traditional phone lines, call charges are considerably less. This allows you to make international calls without paying high long-distance calling charges.

A virtual communications provider will offer different plans that you can choose from based on your call volume and business size. Then you pay for how much you use, and you remain accessible no matter where you are. You can get virtual local and international numbers with familiar country and area codes. Individuals are more likely to call or answer a call from a number code that is local and that they recognize.

Personalize with Advanced Features

Every enterprise needs to create and maintain an image of professionalism and customer care. Becoming accessible is one way to do so. Another way is to use additional communication features to personalize and control business interactions. When you get business VoIP from a cloud-based communications provider, you get access to other exciting features that help organize and streamline company calls. Here are some features that United World Telecom offers:

  • Call Forwarding – Forward incoming calls to desired numbers
  • Interactive Voice Response (IVR) – Automated response assists and directs them to the right department through a series of menus
  • Outbound Calling with Customizable Caller ID – Display desired caller ID when making outbound calls for sales and lead generation
  • Customized Greetings – IVR feature that greets customers and offers information about the company
  • Call Recording – Record incoming and outgoing calls for quality assurance and compliance purposes
  • Time of Day Routing – Route calls to certain numbers during specific times of the day
  • SMS to Email, Voicemail to Email – Receive texts and voicemail copies in your inbox
  • Call Tracking – Track incoming and outgoing calls with multiple virtual numbers

Encourages Collaboration Across Teams

With call transfer, multiple extensions, and the ability to communicate from anywhere, business VoIP makes it easier to communicate within teams. This is especially beneficial for companies with remote employees and offices. Through high-quality audio and video communication, you can also be in the know. This leads to more productivity and fewer interruptions.

Bolster Office Communication

With advancements in technology, it is easier than ever to improve office communication to make processes more efficient. So, what are you waiting for? Sign up for a business phone number and start building your VoIP system. Not convinced yet? Talk to an expert to learn more. We are here to help.

Marketing Business Cards: Balancing Information and Design

Source: Depositphotos.com Lic#169626148 ID#103471204

It’s a beautiful and proud moment when your baby business idea turns into a legitimate company. You filed the paperwork, decided on a name, registered it, set up the website, and now set out to print business cards. But what do you need to know about marketing business cards and how to create the perfect card that reflects you and your business?

Marketing Business Cards: Pay Attention to Design and Content

Contrary to common belief, business cards are still considered important when getting the word out and building contacts. It’s a traditional means of passing down information about your business physically and tangibly. Business cards assist in creating and building your company’s professional image. They make your business seem legitimate and credible. Also, remember, not everyone has a smartphone or easy access to the internet. Here is where sharing information through a business card comes handy.

However, people can go overboard sometimes when marketing business cards. A crowded and shabby card can push customers away instead of enticing them towards your business. So what can you do to design the perfect business card?

Stick to the Basics: Keep Only Necessary Information

Keep your business card simple. Include the name, your name, phone number, email address, and 1-2 important social media links. It may seem like a good idea to mention all your social media accounts and multiple points of contact information in small font sizes, just to have it all there. However, believe us, it is not. Don’t make it harder for potential customers to read and decode content in small fonts. Even the description of the business shouldn’t be longer than a few words. If you have a tagline or slogan, that’s the way to go.

Make it Clear and Legible

You may be tempted to experiment with various fancy fonts to make your card stand out. But overdoing it can backfire. Pick a font, size, and color that is legible and not too loud. And one that is in line with your logo’s font would be a good option, too.

Market Your Contact Information

Most importantly, you want to ensure that they know exactly how to contact you. And so, include your email address and virtual or business phone number on your business cards with your email address. Since this is the way customers are going to interact with you, make the number and email address simple and not too complicated or confusing.

Place Your Logo Strategically

Your logo represents your business and potential clients will associate the logo with your company. So, it is important to place your logo on the card. It shouldn’t be too jarring. Instead, it should create the right impression. You can situate it on the top corners or the center of your card. Either way, make sure it is visible.

Utilize White Space

People often underestimate the power of white space. White space, from a design perspective, draws more attention to spaces including the text and logo. And you want potential clients to focus on these elements. So, avoid making your card too crowded. Allow white space for recipients who’d like to jot information down or make quick notes.

Design Differently for Each Profession

Now, if you’re a freelancer with different skills or have various side or part-time jobs, then you need to create different cards. Don’t advertise all your skills, jobs, qualifications on one small card. Instead, design for different audiences and highlight your skillset accordingly.

Include a Call to Action

Another thing that you may want to consider is encouraging the recipients to do something after receiving your card. You can do this by incorporating a QR code that they can scan to learn more about your company or enter some kind of promotion. Or, you could include a coupon or discount on it as well. Basically, give them incentives to participate in your business.

Don’t Forget The Back!

A lot of people intentionally or unintentionally leave the backside of the business card blank. However, this is a missed opportunity. When marketing business cards, be as creative as you can to support your company. And the back of your business card is one space where you can showcase your talent or quirkiness. For instance, if you are a photographer, you can choose to display one of your best photographs. A content or creative writer, on the other, can display their talent with words. The back should reflect what you do, who you are, and showcase your skills, if applicable.

Check out the following creative routes you can take:

  • Blow up your logo and include a tag line
  • Photographs
  • Creative content
  • Graphics for graphic designers
  • QR codes that recipients can “scan for news and special offers”
  • Social media links
  • Maps or directions to your business
  • Using a professional picture of you
  • Promotions, discounts, coupons to draw attention
  • Loyalty card like a stamp card where they “Buy 9, and get the 10th free”
  • Add a magnet at the back so you can find a spot on their fridge!

Don’t Cheap Out on Marketing for Your Business

Marketing is essential for any business because it is the main way to let target audiences know that your business exists. Furthermore, your product or service is what they need. Putting effort into marketing business cards is a good way to get started. Use the cards to not only spread the word but make contacts and create networks with others in your industry or related fields. Have your name physically attached to your business and watch it grow!

Growing Your Business Online: 10 Reasons Why Your Business Isn’t Expanding

Source: Depositphotos.com Lic#169527502 ID#32402753

With the growth of digital commerce, many companies and entrepreneurs are looking to go digital. A lot of consumers are going online not only for their shopping needs but also to research and find quality services. So, growing your business online can help you gain access to a wider audience for your product or service. However, if you are not taking advantage of everything the online world has to offer, then your business probably isn’t reaching its full potential.

Your Business isn’t Growing Online Because . . .

Growing a company online can be difficult and competitive. However, with the right resources, tools, and decisions, it is not an impossible task. Here are 10 reasons why your business isn’t expanding:

1) Are You on the Right Platform?

Choosing the right online platform to situate and promote your website depends on the type of business you have. Consider what elements can boost your image. For example, do you need a platform that highlights visual media or one that highlights content? Writers looking to promote their writing skills won’t find much success on a social media platform like Instagram. Photographers and other visual artists, on the other hand, can use Instagram to showcase their talents and skills. Similarly, for a business providing complicated services, a website producing informative content can be very useful to potential clients. Keeping these in mind, research to identify where your online company belongs and can gain traction.

2) Targeting the Wrong Crowd

It is crucial to identify the right customers for your business. If you are focusing on the wrong crowd, you will be missing valuable sales. Determine your ideal customer and then also consider other potential client profiles. Keep an open mind so that you can target different types of customers and use that to your advantage.

3) Complicated and Slow Web Design

If you’ve gone the website route, then reevaluate your web design. Is there too much happening? Is important content ― like information about services or products offered ― difficult to locate? Or are there many stops between finding a product and the checkout page, allowing customers opportunities to reconsider and drop the item? Is your website slow? These are important questions to consider. Since most users are going to find your website on their phones, you want your website to be mobile-friendly and quick to load.

4) Bad Website Rankings in Search Results

Next, check if you are ranking well in search results. If you are on the second or third page (or further behind), then there’s a good chance that customers are not aware your company exists. And of course, this does not help with growing your business online. Optimizing the website should be a priority. Invest in search engine optimization (SEO) tools that will help you appear higher in search results. Identify relevant keywords for your product and target them in posts. Publish educational and informative content that focuses on your services and the industry in general. This will show users that you have expertise and experience.

5) Not Providing Multi-channel Communication

Don’t limit communication to just phone or email. Provide your customers with different ways to get in touch with you and interact with your service. Phone and email are the basic means of contact. However, you should also use social media like Facebook, Twitter, Instagram. Build your profile on career sites like LinkedIn so that customers can look up your credentials and references. SMS and chat services are growing popular as customers are increasingly choosing text over phone calls. Callback services could be another way to connect with customers. United World Telecom offers a CallMe-Click button for your website. Visitors can click on this button and enter contact information to immediately receive a call from you. Multiple channels give customers more opportunities to interact with your brand.

6) Ignoring the Importance of Email Lists

Email lists are important for growing your business online. Don’t just rely on people coming to your website or social media channel and then making a purchase. Customers need to be nudged with offers, reminders, and more incentives. And email lists is one way to do that. And a personal one too because you can personally respond and interact with them. Use pop-up sign-up forms. Offer “subscribers only” incentives. Make your email easily accessible and shareable.

7) Limiting Your Marketing to One Platform Only

Next, use all these communication platforms to market your services. Consider paid and social media ads. Create email campaigns and send out newsletters updating customers on new products or features, upcoming promotions, membership opportunities, etc. Use these tools to stay on your target customers’ radar and encourage them to use your product or service.

8) Staying Local

Get a virtual number and open an “online office.” Virtual numbers can be local, international, or toll free numbers and United World Telecom offers these numbers in more than 160 countries. This way, you can get local numbers in different states or countries and expand your business there as well. And so, you are not limited to your city or state and can start attracting an international clientele. Local numbers will put your business in local directories. Also, customers recognize local numbers and are more likely to call an area or country code they know.

9) Not Tracking Your Progress

Use tools like Google Analytics to see how much traffic your website or social media is getting. These tools will show you how many users are visiting your site and where they are coming from. This way, you can identify which strategies are working and drawing more customers. You can use this information to improve other platforms or update your marketing strategy.

10) Not Considering Pay-Per-Click Advertising

Another way to grow your business online is by executing pay-per-click (PPC) campaigns. Pay-per-click ads are sponsored ads on the top of a search result. These ads charge you only when someone clicks on the sponsored ad. You can easily run PPC campaigns on a small budget through Google Adwords or Facebook Ads. You can also insert your phone number in the ad, making it easier for customers to call you from search results.

Learn and Improve

With these tips in mind, start growing your business online by fixing current mistakes and opening new channels of interaction. As they say, change is the only constant, and the digital world is constantly changing. And so, you have to keep up with the demands of the digital world. Stay up to date, improve, adapt, and soar higher!

Looking for more information about virtual phone numbers and how they can boost your online business’ growth? Contact United World Telecom at 1-(877)-898-8646 or sign up for a number today!

15 Useful Advertising Techniques for Any Business

Source: DepositPhotos.com - Lic#231857266ID#27446420

Business owners need to do everything in their power to pull customers towards their products and brand. And the best way to do so is advertising and marketing what your company stands for. Effective advertising techniques can change the way potential customers interact with your brand and increase its presence in the market.

Make Your Business Visible: Effective and Creative Advertising Techniques To Try

Marketing your product and business includes creating a company profile and informing potential customers that you exist. It involves showcasing your talents or services and how they are useful and resourceful. From creating a logo to investing in social media marketing, there is a range of advertising techniques you can experiment with to see which grabs the most attention.

1. Create a Business Profile and Brand it

Just having a name and website or storefront is not going to work. You need to create a brand, a story, a connection. Think: logo, tag line, backstory, images, merchandise, etc. Hire a graphic designer to help you out with designing a logo that represents what your company stands for. Additionally, write up a story that emphasizes how and why you started this business. Customers who can relate to your story or idea or struggle are already one step closer. Use compelling images to get the message across. Then, capitalize on all of these elements and advertise everywhere.

2. Develop Your Website

In this digital age, having a website for your company is a must. Yes, word-of-mouth advertising works, but there’s no harm in doing more. Most customers will first Google a service or product they need before deciding on where to get it. A simple website that only highlights the service or product won’t be enough. Showcase your brand, include old and current portfolio, maintain a blog with educational and informational articles that show your expertise. Let people know that you are legit and understand your industry. And so, if you have a website and are actively posting on it, there’s a good chance that these customers will come across it and open it. And based on your experience, skillset, and expertise may choose your services over others.

3. Get Social (with Social Media)

Similar to the need for websites, social media is a must for enticing digital shoppers. Post, tag, comment, interact with your target client base. Here too, you can demonstrate your experience, improve customer service, and draw attention with promotions or discounts. Active social media posting reaches customers much faster than any other means. You can also invest in social media marketing so that your ads and posts can be displayed as sponsored ads on target clients’ feeds.

4. Design for the Smartphone

This, too, is to satisfy your tech-savvy clients. Mobile-friendly websites or apps are easy and fun to use. If your website or app is lagging and not user-friendly, it could cause frustration and customers may head elsewhere for their needs. Make sure your website is responsive and not slow. Make information easy to locate. Buttons should be large enough to work on the phone without issues. And so on.

5. Include Humor: Be Funny

A little humor never hurt anyone. Don’t be afraid to lighten the tone by including various humorous elements such as funny graphics, GIFs, memes, puns, etc. Something that sticks out and is funny stays with people. And if you stay on their minds long enough, they’ll consider investing in your company. In other cases, a funny caption can attract attention for customers who weren’t even looking for your product. As a result, you can increase brand visibility this way too.

6. Swag Hurrah!

Everybody loves free stuff; that’s no surprise. So, swag is a great way to get the word out and to promote different products you offer. You can do this in a couple of different ways: offer free samples, free swag, merchandise, or swag at a discounted rate. The point is to get customers excited and curious about your service. So giving them a sneak peek along with goodies will definitely pique their interest.

7. Creative Business Cards

One of the most popular advertising techniques is designing and marketing business cards. It’s hard to imagine that a tiny business card can do so much. But, if designed well, you can increase your email and call list quickly. When creating your card, ensure you include your logo and tagline, use a legible font, and provide contact information (business number and email). Leave enough white space so that attention is drawn towards the brand. Additionally, the back of the card is also an opportunity to advertise your product or service. For example, if you are a photographer, include one of your best photos. Let’s them see what you are capable of.

8. Consider Advertising with an Annoying Jingle

We all hate those annoying commercials with jingles that stay ringing in our ears forever, and ever, and ever! But those are the brands you remember. You can have a jingle with words or taglines highlighting your product. Or, you can capitalize on holiday music or popular music that customers enjoy and relate to. For example, a lot of ads have separate commercials for the Christmas season with Christmas visuals and music. Some even change the words to popular Christmas songs. These are some ways you can customize your ad with music.

9. Visuals in Commercials

Depending on the size of your business and budget, you may also want to consider making a commercial. You can use this to provide information about your service or create an emotional appeal by sharing your company story and vision. Or, you could use humor and misdirection to surprise viewers. For example, you could have a commercial showing polar bears sweating to talk about climate change. Or, have a commercial filled with tens of cats running around to promote the need for a lint remover.

10. Emotional Appeal

Emotional appeal is also one of the most important advertising techniques. This is because most customers will look for a good reason to purchase your product. So, you need to give them as many reasons as you can. For example, a commercial about quitting smoking that shows lung cancer or the debilitating effects of emphysema is much stronger than a commercial that simply says “Don’t Smoke.” Similarly, an ad that establishes and discusses a problem and then offers a solution makes for an effective marketing technique.

11. Bribe Them (with Promotions and Discounts)

Give customers that extra push or nudge towards purchasing your service by offering promotions and discounts. First-time customers appreciate a “first-time user” discount so that they can test the service out. You could also have a loyalty program where customers who recommend your service to others get extra points or credit. Similarly, you could implement a membership program for returning customers to get more discounts on bigger purchases.

12. Highlight Facts, Statistics, and Customer Reviews

Prove that your service, system, or product works. Include statistics, facts, product reviews, customer reviews, and testimonials. Use evidence as well as customer opinions to drive your sales. Respond to bad reviews to show that you are open to feedback and criticism that will improve the service.

13. Consider Color Psychology

Effective visual advertising techniques boost the way viewers and recipients perceive and interact with your business. An important factor in visual advertising is color. Pay attention to the colors you use for your logo, text, photographs, and the background. The colors should blend together and not appear jarring or loud. Think about the color palette when designing your flyers, business cards, etc. Something as simple as choosing a bold or dark color on a call-to-action button like “Submit” or “Click here” can influence click-through-rates.

14. Balance the Composition

Similar to color, notice how you organize and compose your copy or advertisement. You can arrange items to draw attention to specific areas or elements Or you can just arrange them in the most eye-pleasing way keeping Gestalt principles like simplicity and synchrony in mind. These principles focus on perception and how we perceive and absorb information.

15. Track Eye Movement and Create Visual Paths

A visual path is a design technique used on the journey of the content, pulling attention to specific elements. In other words, it is how a person moves along the content on your page. For example, left to right, top to bottom, and so on. You can estimate the visual path to highlight elements that you want them to focus on more.

16. Appeal to the Search Engines

Optimize your website content by adopting search engine optimization (SEO) techniques to rank higher in search results. This way, when people search for services related to yours or include certain keywords that relate to your business, they will be able to find your website quickly. You can also look into Pay-Per-Click (PPC) advertising. These are sponsored ads that appear on top of search results. And you only pay for them when a viewer clicks on the ad. These are some advertising techniques that have proven to be successful for many marketing campaigns.

Increase Familiarity and Comfort Through Effective Advertising

Advertising techniques that are transparent and don’t try to trick customers are highly appreciated. Customers don’t want to be bullied or manipulated, but they do want to be informed and surprised. Keep your marketing efforts simple, educational, and supportive. And soon, you’ll drive your sales higher!

61 Local Businesses Directories for Backlinks and Marketing

Source: Depositphotos.com Lic#167812372 ID#70423961

Every business owner wants their business to attract new customers on a regular basis. And one of the ways to ensure that your target audience is aware of what you have to offer is to list local businesses in online directories. Doing so brings more backlinks to your own website, generating more website views. Learn how to use online directories for marketing purposes and to increase brand awareness.

How Can Local Directories Help Your Business: What to Keep in Mind

Having your company’s description and information on business listings is an important step in getting the word out. This is a good way for potential customers to come across your brand when looking for similar products or services. And so, this is a good marketing strategy to consider implementing. To ensure your listed business does well, you should:

Build a Company Profile: Have a clear and detailed description of what your organization offers, the company’s mission, and its core values.

Maintain Consistency in NAP: When adding local businesses in different directories, make sure that the basic information — that is Name, Address, Phone Number (NAP) — is the same across the board. Don’t provide contradictory information.

Utilize Visual Media: Include photos and videos of your product, service, office, or employees to showcase your talent and expertise.

Create Relevant Backlinks: Backlinks are inbound links that link back to your website. This way, visitors can get to your website quickly. Additionally, if you put a tracking link at the end of your URL, you can track how many customers are reaching you through the directories.

Pick Directories With a Good Domain Authority (DA): A DA is a ranking score for search engines and tells you how a website will rank on a search engine result page. The higher the DA, the higher the website will rank, which is good for marketing purposes.

How  To Increase Your Local Businesses Visibility: 61 Business Directories to Get Listed in

Here’s a list of local businesses alongside their domain authority so that you can select the right ones for your company:

Google My Business (100)
Facebook (100)
Apple Maps (100)
LinkedIn Company (98)
Bizjournal
Glassdoor
Crunchbase
Yelp (94)
Merchant Circle
WhitePages
Bing (94)
Better Business Bureau (93)
MapQuest (92)
Foursquare (92)
Yahoo! Local (91)
HubSpot (91)
Yellow Pages (91)
Angie’s List (91)
Manta (87)
Merchant Circle (86)
Super Pages (84)
Yellow Book (83)
Thumbtack (82)
Chamber of Commerce (79)
Bing Places (79)
Local.com (77)
Hot Frog (76)
Communitywalk.com (75)
Blogarama (74)
Brownbook.net (73)
Tupalo.com (72)
La Cartes (68)
ezlocal.com (67)
ebusinesspages.com (67)
2findlocal.com (67)
Cylex USA (66)
Spoke (66)
City Squares (66)
World Web Directories (65)
BOTW (65)
Fyple.com (63)
ibegin.com (63)
Finduslocal.com (60)
Call Up Contact (60)
Company.com (60)
Hub.biz (59)
My Huckleberry (59)
City Insider (58)
where2go.com (58)
n49.com (58)
My Sheriff (57)
opendi.us (56)
Smartguy.com (55)
Wherezit.com (55)
Bizhwy.com (55)
DiscoverOurTown.com (54)
macraesbluebook.com (52)
USdirectory.com (50)
Tripadvisor
Bizadee (48)
Wand.com (47)

Should You List Your Business Online?

There are countless benefits to including your organization in online directories to generate local citations (online mention of your business’ NAP).

1) Increase visibility and discoverability: Since most customers are going to be looking for services/products like yours on the internet, having your business listed online can help them find you easily. This is also a good way to make target audiences aware that your brand exists.

2) Develop your reputation and credibility: When prospects see your organization is different and trustworthy in directories, they begin to feel more confident about it. They see your business as professional and established and not a new, shell company.

Online Directories Helping Local Businesses Grow Brand Awareness

As owners, it is important to keep your local businesses present everywhere so that customers find your service easily and quickly. Consider using online listings to boost your digital presence and attract new customers to your service. Don’t forget to use your business phone number for call metrics.

5 Practical Marketing Tips for an Accountants Office

Source: Depositphotos.com Lic#167459246 ID#223455848

With a rise in globalization and growing economies, tax environments are becoming more and more complicated. And because of this, accounting services are in higher demand. This is why your accountants office should be doing everything it can to promote your services and garner customer attention.

Marketing for an Accountants Office: 5 Things You Need to Do

Marketing is absolutely essential for any firm or organization. Marketing allows businesses to present their services to the public. It is a way of showcasing what you have to offer and why target customers should come to your business over competitors. Let’s look at 5 marketing tips that are a must for any accountants office looking to stand out among the crowd.

Make a Plan: Establish Goals

It is important for everyone to be on the same page when it comes to determining how to market your company and services. Promoting, if done right, is the best way to create and maintain a business’ professional image. And so, make a plan and, together with your team, set goals and milestones to achieve. This way, every member of your team is working towards the same objectives.

Research the Market: Identify Targets

With any business or service, conducting market research is significant. You need to know what other similar services exist and how they are succeeding or failing. Learn from their achievements and failures and model your office accordingly. This way, you can also identify what services are lacking and choose to offer those, making you appear as the only office offering something different. Additionally, research target customers to determine how to market to them. If you don’t know who needs your services, you will not know how to get their attention. Marketing strategies will differ for various target groups. And so, it helps to be specific when identifying your accountants office’s ideal customer.

Draw a Budget: A Reasonable One

If not careful, marketing expenses can sneak up on you. Set aside specific budgets by the month or each quarter and keep tracking it. Often times, people overdo their marketing budgets. So, create one that is practical and won’t make a large dent in the office’s overall expenses. This way, you can measure and consider increasing or decreasing the amount based on return on investment (ROI).

Market Everywhere: Content, Social Media, and Email Marketing

It is alright to start by experimenting with any one form of marketing such as content marketing, social media marketing, or email marketing. However, over time, tapping into every form of marketing will be more effective. Content marketing focuses on developing the business’ website by improving information and content published on it. It’s necessary to establish expertise, explain difficult concepts, and demonstrate processes. Potential customers need to know that your accountants office knows its stuff and can actually help them. And content marketing can help you achieve this image.

Additionally, social media is also an effective way to get on target customers’ radar. Use paid social media ads to your advantage and keep your social media accounts up to date and informative. Also, use social media to provide promotions and other incentives to get clients. Email marketing can be used for the same: promotions, offers, membership discounts, newsletters, and more. These are some good methods of staying on customers’ phones and inboxes.

Let Them Reach You: Provide Different Communication Channels

Business numbers: they are a necessity. Get a business phone number and advertise it everywhere: website, emails, business cards, billboards, social media, and more. A virtual number from a reliable service provider can ensure you are always accessible by routing your calls over the internet. This way, wherever you are and whatever device you are using, clients can reach you. And customers will appreciate that.

You can also get local numbers in different states and countries and expand your business there. Local numbers make it easier for international clients to contact you as they don’t have to pay long-distance charges. The same goes for toll free numbers: they charge the receiver instead of the caller. All of this makes calling your accountants office attractive as customers don’t have to pay extra.

Customize your business number by getting a vanity number from United World Telecom. Personalize it by adding memorable patterns or letters. For example, 1800-432-4322 or 1-866-ACCTNTS. This makes your number easier to recognize and remember.

Measure, Track, Improve, Repeat

Finally, measure your success by tracking metrics and watching incoming profits. Identify areas that are successful and ones that can use tweaks or improvements. The most important aspect of effective marketing is to maintain strategies and stay up to date. Invest in a marketing team that looks over strategies and ensures they are continuously running. And before you know it, you will have customers seeking your services.

Why United World Telecom and Grandstream are Perfect for Customer Support Teams

Source: DepositPhotos.com - Lic#117746974 ID#27446420

Trying to make your company’s customer service better? Look no further. Combine the services of two powerhouses: United World Telecom and Grandstream to make your customer relations approachable and manageable.

What Is Good Customer Service?

Good customer service involves time and effort. A strong sales or customer service team will make and answer calls in an efficient way and increase the company’s sales. But it is also important to assist them in their endeavors. Here’s where call center technology, software, and communications solutions come in. United World telecom and Grandstream Networks are two such companies that can facilitate your business’ customer interactions.

United World Telecom and What They Offer

United World Telecom offers international call forwarding as well as local and toll free numbers in more than 140 countries worldwide. UWT can easily hook you up with a virtual number that routes your calls through the internet. Since they operate digitally, you can use them with any device, smartphone, VoIP line, or landline. Virtual numbers can be purchased as local, international, toll free, or international toll free numbers. Calls made to toll free numbers are charged to the receiver instead of the caller. This makes calling your company free for your callers. Additionally, toll free and local numbers reduce calling costs for long-distance and local calls.

Grandstream customer support
Source: DepositPhotos.com – Lic#:312319048 ID#27446420

Virtual Communication Solutions

UWT continues to find virtual communications solutions that make the correspondence between businesses and their clients easy and cost-effective. And so, besides phone numbers, they also offer other virtual solutions to improve communication. All of their phone numbers come with free features such as:

  • Time of Day Routing: to route calls to alternate destination numbers during certain times of the day.
  • Black and White Lists: to block unwanted calls and prevent wasted minutes.
  • Simultaneous Calling: to enable incoming calls to ring on multiple phone numbers ensuring calls are answered anywhere.
  • Advanced IVR: interactive voice response (IVR) that handles high volume calls and assists callers by helping them navigate to the right
  • departments.
  • Customized Greeting: to boost your company’s professional business and add a personal touch.
  • Call Transfer: transfer calls to other departments in different office locations.
  • Voicemail to Email: access voicemail from computers, mobiles, or fixed phones.
  • Fax to Email: save electronic versions of your faxes.
  • Dedicated Account Manager: to assist your company’s every need.
  • 24/7 Customer Support: chats, phone lines, email, trouble tickets, etc.

But these aside, you can also get Rollover Minutes, Outbound Calling, an SMS Plan, and Call Recording for additional prices. The services provide businesses and companies with large volumes of inbound and outbound calling with tools to support their work.

Grandstream And What They Offer

Grandstream Networks is a leading manufacturer of internet protocol (IP) communication solutions. Their products are assisting businesses in over 150 countries across the world. Grandstream offers a variety of products and services to benefit communication between two parties. Some of the products and features are:

  • IP Phones: for voice calls
  • IP Video Phones: for video calling
  • Audio and Video Conferencing: to encourage team conferencing and collaboration
  • Extension Modules: additional modules that connect to the main system
  • Cordless and Wireless Devices: additional devices connecting to the main system that mobilize communication
  • Cloud Management: allow the ability to monitor and manage networks across multiple locations
  • IP intercoms and speakers: for office buildings, enterprises, etc. that require a mode of mass communication.

Grandstream Networks’ phone systems are easy to use and contain useful features. They provide voice and video phones to encourage collaboration between different parties. Additionally, with cloud management, you can access your business’ network anywhere and on any device, making it extremely accessible.

Perfecting Customer Service: UWT and Grandstream

Grandstream provides the medium and UWT provides the service and together they can revolutionize your customer support team. You can help customers not just through voice calls but video calls as well. Imagine collaborating using video with your international customer through a virtual number! Customers appreciate efforts made by businesses to make processes easier for them. If you can find a way to do that, your company can develop quite a fanbase.

With UWT’s easy-to-use control panel giving you access to all your phone lines online and Grandstream’s cloud management, the internet can improve your communications exponentially. You can keep track of and manage your calls and phone system from anywhere in the world. Businesses with customers spread over the globe can utilize international call forwarding or time of day routing to ensure that someone is always available to answer calls.

Good customer service depends on good customer service agents or reps. You can use call recording and call logs to conduct quality assurance. Call recording lets you record calls for the future, which is helpful when doing performance analysis. And call activity logs will help you track metrics. For instance, calls per month, average time per call, average answering time, etc. You can also create phone surveys with IVR to collect feedback on your company and its services.

The Sky’s The Limit

With these two services, you can do so much to improve your enterprises’ customer interaction. Purchase a virtual number from United World Telecom today and combine it with Grandstream, to give your clients the highest level of customer service possible!