Your browser does not support JavaScript!
Are you working remotely and need options to stay connected? We are here to help. [ Learn More ]

9 Inexpensive Advertising Ideas to Promote Your Local Business

Source: DepositPhotos.com - Lic#123342062 ID#27446420

Are your marketing efforts not bringing enough customers to your local business? Then it’s time to reinvent your approach and try new ways of advertising. Here is a comprehensive list of 9 small business advertising ideas to promote your local business.

Small Business Advertising Ideas: 9 Proven Methods

Sometimes executing just one or two marketing strategies isn’t enough, depending on the type of company you run and the response you want from potential customers. So, what are some other small business advertising ideas you can try? Here is a look at some of the most successful advertising options available.

1. Create a Google Listing

Most customers are looking for services and products online and they find potential companies through Google. This is why it is important to list your business on Google. This usually includes the name of your business, your website, address, contact info, photos of your products and services, and more. Then, you can have users and customers leave online reviews about your local business so that new customers can see how people are using your services.

2. Design a Website with SEO Practices

Your business website is the most important tool you have to reach customers and educate them about what you have to offer. Create a user- and mobile-friendly website and write relevant and original blogs related to your industry and services. This will help web visitors learn about your services but will also help with search engine optimization. SEO best practices can help your website appear higher on search results, increasing the chances of interested customers viewing it. The more people look at your website, the more followers you will generate. And this will lead to more customers converting.

3. Be Active on Social Media

Besides the internet, social media is yet another growing marketing tool. Most individuals are on some type of social media, whether it be Facebook, LinkedIn, Twitter, Instagram, etc. And so, this is a good place to target potential customers. Be active on social media, share blogs, customer reviews, the latest news, and so on. You may even respond to customer queries and questions in a timely manner and use these platforms to offer customer support.

4. Offer Promotions and Specials

To keep your small business relevant, it is important to attract customer attention. And one of the best ways to do so is by offering promotions, discounts, and specials. These can occur throughout the year or on special occasions. But running promotions encourages customers who were on the fence to complete a purchase. And this way, you can increase your customer base.

5. Consider a Vanity Number

Most business owners don’t realize that one of the top small business advertising ideas is your business phone number. For example, a toll free number is free to call and encourages interested customers to reach out to your small business for queries or customer support. On the other hand, locals calling a local phone number incur local charges instead of long-distance charges. So choosing your business phone number can make a big difference in the way potential and current customers interact with your business.

You can also get a vanity phone number that uses letters or patterns to make a number more memorable and recognizable. A vanity number is more likely to grab the attention of potential customers and stay in their memories. Here is a chance to get creative with your business phone number.

6. Run a Customer Loyalty Program

Almost all businesses have some kind of reward or loyalty program or membership to reward valuable customers. Through such a program, the more customers purchase from you, the more they benefit. It works as a win-win for both you and your most valuable clients. You may even run special promotions for members only. This will show customers you care about their business and increase customer loyalty, which leads to recommendations made to family and friends.

7. Display Reviews, Affiliates, Testimonials

Online reviews, testimonials, and word of mouth recommendations: these are all important and enticing ways to advertise your local business. Display these on your website, online and local directories, social media platforms, etc. You may even conduct case studies of high-profile clients and display them along with affiliates on your website.

8. Invest in Email Marketing

Email marketing is another common advertising tactic for small businesses to get customers. Build an email list with potential clients and customers including those that:

    • Interact with your website
    • Fill out a sign-up form online
    • Interact with you at exhibitions
    • Reach out via social media
    • Call your business to inquire about products, and so on.

Then, send them newsletters, promotions, and educational posts to help them understand the value of your small business and the benefit of working with you or purchasing your products.

9. Try Traditional Methods: Billboards, Newspaper, Magazines, & Radio

Finally, try traditional methods of advertising. Think billboards with a catchy phrase and contact information, product reviews in newspapers and magazines, jingles on the radio. These advertising strategies have been used for years and continue to prove successful.

Promote Your Small Business Today!

Advertising doesn’t make change happen overnight. You need to lay the groundwork and watch the results. Then, make adjustments as needed such as targeting certain areas more with a virtual number or advertising more on certain platforms. Try the above advertising ideas to see which ones work best for your business!

Best Hong Kong Virtual Number Providers [2020]

Source: DepositPhotos.com - Lic#41656953 ID#27446420

Need Hong Kong virtual phone number to support your business plans to expand to Hong Kong? We’ve got you covered. Here are the top Hong Kong virtual phone number providers along with information about the types of numbers, their costs, and included features.

Types of Hong Kong Virtual Phone Numbers

Before discussing Hong Kong virtual phone number providers, let’s look at the different types of Hong Kong virtual numbers.

Toll free numbers:
Hong Kong toll free numbers are business phone numbers that do not charge the callers. Therefore, when people call toll free numbers, they incur no charges. Instead, the receiver is charged.

National numbers:
Hong Kong national numbers are phone numbers that are charged normal local calling rates and are accessible from anywhere within the country.

Now that we have listed the different types of Hong Kong virtual numbers available, let’s look at the top providers and what they offer.

Top Hong Kong Virtual Number Providers in 2020

There are countless virtual numbers providers that exist today. These are the top 5 virtual number providers in Hong Kong, according to extensive research by our team.

1. United World Telecom

United World Telecom is a leading provider of virtual communication features and tools since 1996. The telecom company provides business phone numbers (toll free, local, international, and more) as well as IP telephony services.

Virtual number plans: United World Telecom’s Hong Kong virtual phone number plans range from $17.95/month (HK$139.12) to $348.95/month (HK$2704.46).

Features included:

  • Hosted call recording software
  • Outbound calling (dynamic caller ID)
  • Extensions for different departments
  • DID numbers for individuals and teams
  • Cloud IVR
  • Call forwarding options
  • Call transfer
  • Voicemail and SMS to email

2. Global Call Forwarding

Since 2007, Global Call Forwarding offers business communication solutions to businesses all over the world. These solutions include business phone numbers, VoIP technology, SIP trunking, and more.

Virtual number plans: Global Call Forwarding’s Hong Kong virtual phone numbers start at $17.95/month (HK$139.12) to $348.95/month (HK$2704.46).

Features included:

  • Hosted call recording software
  • Unlimited extensions
  • Advanced cloud IVR
  • Call forwarding options
  • Voicemail to email
  • SMS to email
  • Outbound calling
  • Call transfer

3. China Mobile Hong Kong Company (CMHK)

CMHK is a subsidiary of China Mobile and is one of Hong Kong’s biggest telecom companies.

Virtual number plans: CMHK’s Hong Kong phone numbers range from HK$28/month ($3.61) to HK$296/month ($38.19).

Features included:

  • 5G network
  • High-quality data
  • Unlimited calls
  • International calling

4. HKT

HKT is a Hong Kong telecom provider offering fixed-line, broadband internet, IP telephony services for small businesses and enterprises.

Virtual number plans: HKT’s business phone number plan includes:

  • Monthly charge — HK$189.90
  • Installation charge — HK$475
  • The DID number plans include:
  • Tone DID line monthly charge — $281/line
  • Pulse DID line monthly charge — $344/line
  • Installation — $475/line, plus additional charges

Features included:

  • Voice and unified communications
  • IP telephony
  • Video intelligence
  • Cloud services
  • Caller display
  • Call transfer

5. 3 Hong Kong

3 Hong Kong is a leading mobile service provider in Hong Kong. They offer voice, roaming, 5G, LTE, and more.

Virtual number plans: The lowest plan starts at HK$188 /month. Within this plan, you get a Hong Kong virtual number, data, and unlimited local voice calling.

Features included:

  • Roaming service
  • IDD service
  • Data Top-up

Get Hong Kong Virtual Numbers Today

Here at United World Telecom, we can help you get Hong Kong virtual numbers for business with quick installation and instant activation. Sign up on our website today or call us to get started!

Top Mexico Virtual Phone Number Providers in 2020

Source: DepositPhotos.com - Lic#50381597 ID#27446420

Need Mexico virtual phone numbers to support your business plans to expand to Mexico? We’ve got you covered. Here are the top Mexico virtual phone number providers along with information about the types of numbers, their costs, and included features.

Types of Mexico Virtual Phone Numbers

Before we discuss different Mexico virtual phone number providers, let’s look at the different types of Mexico phone numbers.

Toll free numbers:
Toll free Mexico phone numbers are business numbers that are free for callers. The receiver (the business) is charged instead of the caller. Callers from within Mexico can call a business with a Mexico toll free number for free.

Geographic numbers:
Mexico geographic numbers, on the other hand, have specific area codes for different regions — such as Chihuahua, Guadalajara, Mexico City, etc. — spread across the country. These numbers are assigned to different cities. Calls made to these numbers incur local calling fees.

Now, let’s look at the top Mexico virtual phone number providers and what they offer.

Top Mexico Virtual Number Providers

These are the best providers of virtual Mexico numbers in 2020.

1. United World Telecom

United World Telecom has been in the telecommunications industry since 1996. The company offers virtual business numbers and international call forwarding for more than 160 countries across the world.

Virtual number plans: United World Telecom’s Mexico virtual phone number plans range from $12.95/month ($287.09 pesos) to $158.95/month ($3,523.78 pesos).

Features included:

  • Hosted call recording software
  • Outbound calling (dynamic caller ID)
  • Extensions for different departments
  • DID numbers for individuals and teams
  • IVR
  • Call forwarding options
  • Call transfer
  • Voicemail and SMS to email

2. Global Call Forwarding

Global Call Forwarding was launched in 2007 and has grown to become a leading supplier of business numbers for more than 160 countries around the world. From Global Call Forwarding, you can get local numbers, toll free numbers, international numbers, IP telephony, and more.

Virtual number plans: Global Call Forwarding’s Mexico virtual phone numbers start at $12.95/month ($287.09 pesos) and go up to $158.95/month ($3,523.78 pesos).

Features included:

  • Hosted call recording
  • Unlimited extensions
  • Advanced cloud IVR
  • Call forwarding & routing options
  • Voicemail to email
  • SMS to email
  • Outbound calling (dynamic caller ID)
  • Call transfer

3. Telcel (América Móvil)

América Móvil, a division of Telcel, is a telecom company in Mexico. They offer fixed voice, data, business communication solutions, and more.

Virtual number plans: Telcel’s Mexico virtual numbers start at $8.98/month ($199 pesos) and go up to $58/month ($1,299 pesos).

Features included:

  • SMS
  • Social media: Facebook, WhatsApp, Twitter
  • Anti-fraud policy

4. Movistar (Telefonica)

Movistar (Telefonica) is a Mexican telecom company offering communication solutions for personal and business use. They offer IP telephony with voice, data, and video services.

Virtual number plans: Movistar’s virtual numbers for Mexico range from $10.78/month ($239 pesos) and go up to $25.67/month ($569 pesos).

Features included:

  • Unlimited calls & SMS
  • International roaming
  • Social media:
  • Instagram
  • Snapchat
  • WhatsApp
  • Facebook
  • Twitter
  • Uber

5. AT&T Mexico

AT&T Mexico is a subsidiary of AT&T for Mexico. The company offers phone solutions for personal and business use with voice, video, SMS, MMS, and email services.

Virtual number plans: AT&T Mexico’s phone numbers for business range from $10.78/month ($239 pesos) and go up to $58.59/month ($1,299 pesos).

Features included:

  • Unlimited social networks
  • Minutes and SMS included
  • 1.5GB – 18GB internet

Get Mexico Virtual Numbers Today

Here at United World Telecom, we can help you get Mexico virtual phone numbers for business with quick installation and instant activation. Sign up on our website today or call us to get started!

Best Japan Virtual Number Providers in 2020

Source: DepositPhotos.com - Lic#76709093 ID#27446420

Need Japan virtual numbers to support your business plans to expand to Japan? We’ve got you covered. Here are the top Japan virtual phone number providers along with information about the types of numbers, their costs, and included features.

Types of Japan Virtual Numbers

Before we discuss different Japan virtual number providers, we first need to look at the different types of Japan virtual numbers that exist.

Toll free numbers:
Japan toll free numbers are business numbers that offer free calling to customers. Callers can call these numbers from within Japan for free.

Geographic numbers:
Local Japan numbers are assigned to certain areas within the country and have distinct area codes. Callers are charged regular local calling fees for these numbers.

Best Japan Virtual Phone Number Providers

Now that we have listed the different types of Japan virtual numbers available, let’s look at the top Japan virtual phone number providers and what they offer.

1. United World Telecom

Since 1996, United World Telecom has been providing virtual communication tools such as business phone numbers and call forwarding to businesses around the world. United World Telecom provides:

  • Japan toll free numbers (0800 and 0808) that are mobile-accessible
  • Japan local numbers
  • Universal toll free numbers (UIFN)

Virtual number plans: United World Telecom’s Japan virtual number plans range from $17.95/month (¥1900.71) and to $598.95/month (¥63,422.23).

Features included:

2. Global Call Forwarding

Global Call Forwarding was launched in 2007 with the goal to provide easy and convenient communication tools to companies the world over. The telecom company currently offers business toll free and local numbers from over 160 countries. Global Call Forwarding offers

  • Japan toll free numbers (0800 and 0808) that are mobile-accessible
  • Japan local numbers
  • Universal toll free numbers (UIFN)

Virtual number plans: Global Call Forwarding’s Japan virtual business number plans start at $17.95/month (¥1900.71) and go up to $598.95/month (¥63,422.23).

Features included:

  • Unlimited extensions
  • IVR technology
  • Time of day routing
  • Select country forwarding
  • Simultaneous ringing
  • Hosted call recording
  • SMS to email
  • Outbound calling

3. KDDI

Japanese telecom operator KDDI has been supplying Japan with telecom solutions since 2000. They provide local and long-distance voice connections and IP telephony.

Virtual number plans: KDDI’s Japan phone plans include

  • Registration fee ¥2,000 ($)
  • Dial-in registration fee ¥1,000 ($)
  • Business Call Direct fee ¥10,000 ($)
  • Basic monthly fee ¥600 ($)
  • Plus equipment rental costs and additional calling charges

Features included:

  • Dial-in services
  • Call rejection
  • International calling

4. NTT DoCoMo

Nippon Telegraph and Telephone Corporation (NTT) DoCoMo is a Japanese telecommunications company offering voice communication tools to users in Japan.

Virtual number plans: DoCoMo’s phone plans include

  • An initial cost ¥1,000 ($9.37) – ¥2,000 ($18.75)
  • Monthly cost ¥900 ($8.44) – ¥5,000 ($46.87)

5. SoftBank

Among other things, SoftBank offers broadband, fixed-line telecom, and internet services. You can get different phone plans for personal and business use.

Virtual number plans: SoftBank’s Japan business phone plans range from ¥400/contract line ($3.75) to ¥1,400/contract line ($13.14). VoIP gateway’s monthly charge ranges from ¥500/equipment ($4.69) to ¥5,000/equipment ($46.93).

Get Japan Virtual Numbers Today!

We at United World Telecom can help you get Japan virtual numbers for your business with quick installation and instant activation. Sign up on our website today or call us to get started!

Top Germany Virtual Phone Number Providers in 2020

Source: DepositPhotos.com - O#:40115607 ID#27446420

Need Germany virtual numbers to support your business plans to expand to Germany? We’ve got you covered. Here are the top Germany virtual phone number providers along with information about the types of numbers, their costs, and included features.

Types of Germany Virtual Numbers

Before we discuss different Germany virtual phone number providers, we first need to look at the different types of Germany virtual numbers available.

Toll free numbers:
Germany toll free numbers are business numbers that are free for callers. Calls from within Germany incur no charges. Instead, the receiver (that is the business) is charged for these calls.

National numbers:
Germany national numbers are accessible from anywhere within the country and are charged local calling fees.

Geographic numbers:
Local Germany numbers are numbers assigned to specific area codes within the country. For example, you can call Germany geographic numbers for Berlin, Cochem, Cologne, Düsseldorf, Frankfurt, and more. Calls made to these numbers are charged local calling rates.

Top Germany Virtual Phone Number Providers

Now that we have listed the different types of Germany virtual numbers available, let’s look at the top Germany virtual phone number providers and what they offer.

1. United World Telecom

Since 1996, United World Telecom has been offering virtual phone numbers and international call forwarding for businesses across the globe.

Types of virtual numbers offered: United World Telecom provides:

  • Germany toll free numbers as well as mobile-accessible numbers
  • Germany geographic numbers
  • Germany national numbers (32)
  • Universal toll free numbers (UIFN)

Virtual number plans: United World Telecom’s Germany virtual number plans range from $12.95/month (€11.02) and to $608.95/month (€518.10).

Features included:

  • Hosted call recording software
  • Cloud IVR
  • Outbound calling (customizable caller ID)
  • Extensions and DID numbers for different departments and teams
  • Call forwarding
  • Call routing
  • Voicemail and SMS to email, and more

2. Global Call Forwarding

Launched in 2007, Global Call Forwarding has become a reliable outlet for business phone numbers and virtual communication features to enable easy international communication.

Types of virtual numbers offered: Global Call Forwarding offers:

  • Germany toll free numbers as well as mobile-accessible numbers
  • Germany geographic numbers
  • Germany national numbers (32)
  • Universal toll free numbers (UIFN)

Virtual number plans: Global Call Forwarding’s Germany virtual business number plans start at $12.95/month (€11.02) and go up to $628.95/month (€518.10).

Features included:

  • Hosted call recording software
  • Unlimited extensions
  • Advanced cloud IVR
  • Call forwarding options:
    • Time of day routing
    • Select country forwarding
    • Failover forwarding
    • Sequential forwarding
    • Simultaneous ringing
  • Voicemail to email
  • SMS to email
  • Outbound calling
  • Call transfer

3. Telekom

Telekom was formed in 1995 and has since been offering telephone solutions across Germany such as fixed network, mobile, and internet services.

Types of virtual numbers offered: Telekom offers German business phone numbers for landline and mobile networks.

Virtual number plans: Telekom offers different virtual phone numbers plans ranging from $29.30 (€24.95) to $64.53 (€54.95).

Features included:

  • Multiple numbers
  • Multiple channels (language channels included)
  • Call forwarding
  • Call waiting
  • Voicemail, and more

4. Vodafone

Vodafone Germany was founded in 1990 and since then has been providing communication solutions to personal and business users in Germany.

Types of virtual numbers offered:

  • Business phone numbers
  • Landline and mobile numbers

Virtual number plans: Vodafone’s Germany virtual business number plans range from $26.89/month (€22.90) to $281.35/month (€239.60), depending on the number of users needed.

Features included:

  • Multiple voice channels
  • Up to 10 blocks of phone numbers at one location
  • IP connection

5. O2 (Telefonica)

Since 1995, O2 (Telefonica) has supplied Germany with broadband, landline, and mobile telecommunications.

Types of virtual numbers offered: O2 (Telefonica) offers:

  • 0800 toll free numbers
  • 0180 numbers
  • Local phone numbers

Virtual number plans: O2 (Telefonica) voice connection plans range from €40/month to €160/month, depending on the number of voice channels you need.

Features included:

  • Voice connections
  • SIP telephony
  • Easy extension management
  • Call management features
  • Conference calls

Get Germany Virtual Numbers Today

Here at United World Telecom, we can help you get Germany virtual numbers for business with quick installation and instant activation. Sign up on our website today or call us to get started.

5 Benefits of International Toll Free Numbers

Source: DepositPhotos.com - Lic#39995299 ID#27446420

Are international toll free numbers worth it? What benefits can they bring to your business? In this post, we will explain the top 5 benefits of an international toll free number and how ITFN can improve your company’s sales and customer support efforts.

Why Your Business Needs International Toll Free Numbers

An international toll free number is a phone number that can be dialed for free from within their designated country. These calls are then forwarded to another country where the business is located. You can make and answer calls for this number from any location and any device.

For example, a business located in the United States can get toll free numbers for different countries such as UK toll free numbers or Singapore toll free numbers. Callers from within the UK or Singapore can call this toll free number for free. And incoming calls are routed to the business’ office in the US or your smartphone or home office.

Getting an ITFN can greatly boost your international communications and present you with multiple opportunities for growth and expansion. Here are 5 benefits of international toll free numbers.

Related: What is an International Toll Free Number?

1. Global Expansion

With ITFNs, you can expand internationally to many of the world’s 195 countries. Whether you want to target Asia, the MENA region, the UK, or the Australian continent, you can create a local presence in any of these countries with the help of international toll free numbers.

According to Velocity Global, about 53% of businesses are pursuing global expansion upon receiving investments in 2020. Industries that are entering local markets and making waves are Tech, SaaS, Big Data, and Agtech industries. And the main reason why these businesses look for new markets is to expand their customer base and develop better efficiencies.

2. Reduce Operating Costs

With international numbers, as a business manager or owner, you may even consider outsourcing certain tasks to lower-wage countries. Most businesses outsource customer support, telemarketing and sales needs, IT support, troubleshooting, and more.

Outsourcing is becoming more common thanks to cloud technology. In fact, about 93% of organizations consider or adopt cloud technology to improve outsourcing. In fact, a third of all organizations claimed they were willing to increase operating costs for access to the cloud.

You can get services from these areas without opening field offices in the vicinity. This way, you can reduce operating costs while keeping your business afloat.

3. Branding & Credibility

With international toll free numbers, you can easily and quickly set up global communication and marketing. You can communicate to customers in other countries that your company is large and well-established. Market your business as a global one that offers quick and reliable service. All of this can greatly impact the way potential customers see and interact with your business, increasing sales and growth.

4. Increase Customer Satisfaction

An important aspect of running any type of business is offering excellent customer service that will result in high customer satisfaction rates. With toll free numbers, you can provide a toll free hotline for sales or customer support that customers can call for free from different parts of the world. You may also set-up 24/7 customer support by forwarding calls to offices in different time zones. These tactics can help you offer better service, become more accessible to your customers, and thereby improve customer satisfaction.

5. Measure & Improve Performance

Lastly, you can use phone call tracking to analyze global marketing and sales campaigns. You can purchase multiple ITFNs and track incoming calls from target areas. Where and how are customers interacting with your brand? Which geographic location or demographic group is responding better to your product? Where are sales failing and why? These are a few parameters you can use to improve performance and achieve desired results.

Where Can I Get International Toll Free Numbers?

United World Telecom is a trusted provider of international toll free numbers. We offer numbers from more than 160 countries across the globe. Our international toll free numbers ensure that you receive calls while maintaining call quality and reducing international calling rates. Sign up for a new number today on our homepage or call us to learn more!

8 Proven Ways to Get B2B Customers in 2020

Source: DepositPhotos.com - Lic#71168237 ID#27446420

Looking for refreshing ways to get B2B customers in 2020? Here we detail 8 ways and methods you can use to increase brand awareness and gain new customers.

Want to Know How to Get B2B Customers in 2020? Try These Tips!

In 2020, getting new business leads during a pandemic may seem like a challenge. However, don’t let that discourage you. Continue to make the right business moves and you will be able to acquire solid leads that will result in reliable relations. Try these 8 ways to get B2B customers:

Get B2B Customers with Marketing

Marketing continues to be an important avenue for gaining B2B clients. The more clients learn or hear about your products and services, the more likely they are to do business with you. After all, no one wants to do business with or invest in an unheard-of brand. So, what are some marketing tools you can use?

1. Customer pools and networks
One way to gain new clients and contacts is to build reliable networks with businesses similar to yours. Business networking refers to creating valuable relationships with business contacts and prospects. This can be done through small business exhibitions, networking sites such as LinkedIn, conferences, and so on.

2. Referrals
Once you’ve entered the relevant business networks, the next step is to use business referrals from someone within the network to recommend and/or review your service. Referrals happen organically in conversation or are a result of specific marketing strategies. The most effective way to get referrals is to identify important business influencers, build strong relationships, and request a referral. Another interesting way of generating referral traffic is through Q&A and educational websites that seek to educate and assist users while recommending your services.

3. Search engine optimization (SEO)
SEO has grown increasingly important in this day and age. Search engine optimization refers to optimizing your website to help it rank better in search engine results for relevant keywords. The higher your website ranks, the more visibility and credibility it acquires. Common SEO strategies include:

  • Keyword optimization
  • Writing quality and informative content
  • Writing original content
  • Building relevant links
  • Entering your company in online business directories such as Google My Business, LinkedIn, Bing, etc.

4. Email marketing
Another common digital marketing tool, email marketing, has been used for years and continues to prove effective. Based on your market research and network connections, you can send out customized emails informing clients of your products and services and offering “limited-time-only” discounts that encourage them to take action. Personalized emails — that is content that is relevant to the recipient — are 75% more likely to be opened.

5. Social media advertising
Social media marketing is another essential and successful digital marketing tool. Social media allows for a more specific and targeted approach. It is a live platform where your company can engage actively with customers. You can use your social media platforms not only for advertising but for educating potential clients of your products/services, discounts, customer reviews, etc.

Social media advertising includes placing targeted ads based on demographics such as location, gender, and interests. This can easily be done on common platforms like Facebook, Instagram, and Twitter. As most individuals are on at least one of the three platforms a few times per day, this is a successful way of targeting your ideal clientele.

6. Paid advertising
Lastly, paid advertising such as using Google Ads is a good way to get on target customers’ radar. You can create ads by including relevant keywords and your ideal customer profile. Customers looking for keywords or services similar to yours will come across your Google ad. Good and relevant ad copy can help you acquire customers that come under your ideal audience.

Another online advertising tool is pay-per-call marketing. This mobile-friendly type of ad allows you to include a call now button on your website. This way mobile users that come across your ad while searching for similar services can click the call button and instantly place a call to your business.

Get B2B Customers Through Sales

The next method of gaining new B2B customers is through sales tactics. Sales include inbound and outbound calls where your business interacts directly with prospects and attempts to sell successfully.

7. Inbound sales
Inbound sales are sales made to prospects that have already interacted with your business or made a purchase. This includes upselling or cross-selling to existing customers. Or, reaching out to prospects who demonstrated interest in your service via contact forms, query emails, or phone calls. Here are some inbound sales tactics to get B2B customers:

  • Inside sales
  • Upselling and cross-selling to existing customers
  • Contact forms
  • Lead follow-ups

8. Outbound calling
Outbound calling refers to a business connecting with potential prospects, informing them of the brand and its products, and making a sales pitch. This includes cold and warm calling to a predetermined list of potential customers developed through extensive market research. Or, reaching out to past customers that canceled or abandoned their interest. Some outbound calling strategies include:

  1. Cold-calling and prospecting
  2. Warm-calling
  3. Follow-up with past leads that did not convert
  4. Connecting with customers that canceled their service
  5. Reaching out to abandoned carts
  6. Cold targets that fit the ideal customer profile (ICP)

Related: 5 Tips for Improving Your Outbound Calling Strategy

Start Acquiring New B2B Clients!

While all of these tools and methods may not seem relevant to your specific business, try the ones that do and stick with them. Results are not instantaneous which is why you should give at least 6-8 months to see new changes and find tactics that work best for your business. And before you know it, you will have new B2B contacts and clients!

Local Numbers vs Toll Free Numbers: Which Does Your Business Need?

Source: DepositPhotos.com - Lic#86973682 #27446420

A company’s business phone number is an important element of running a business. This is usually the first mode of contact between a customer or prospect and the company. Therefore, it is in your best interest to make it easy and convenient for them to reach your customer service or sales teams. When choosing a new business number, the most common choices are local numbers or toll free numbers. Here, we will help you decide which is better for your specific needs.

Local Phone Numbers vs. Toll Free Numbers

Virtual phone service providers like United World Telecom offer a variety of telephone numbers to choose from. We offer toll free, international, local, vanity, and universal toll free numbers. Each of these number types has a distinct use and purpose. But which type of business number is more suited for your company depends on what you are trying to achieve with this number. Read on for the differences and how they can benefit your business.

What is a Local Number?

Local numbers are phone numbers assigned to specific areas such as a state, city, or region. These numbers are unique to these areas and have area codes to distinguish them. For example, one New Jersey area code is 201, Orlando in Florida is 407, and so on. Individuals calling these numbers pay local calling charges as issued by their providers.

Having a local number as your contact number makes your company accessible in a different location. For example, even if your business is based in Seattle, you could get a Texas virtual local number and provide an inexpensive way for individuals in Texas to call you. Virtual local numbers make it possible for your business to be virtually present in multiple locations without having to relocate. This way, you can provide customer service and support to more customers beyond your immediate location.

What are Toll Free Numbers?

Toll free numbers are not assigned to specific local areas such as cities or states. And so, receivers are not aware of the exact location of the business they are calling. However, the reason why these numbers are so popular is that they are free to call. Instead of charging the caller, toll free calls are charged to the receiver (the business).

These numbers have a distinct three-digit code at the beginning to separate them from other phone numbers. For example, the US has 800, 888, 877, and so on, while the UK has 0800 and 0808. Medium-sized businesses and large corporations generally have a toll free number to encourage customers to call by providing them a free calling method.

In fact, many companies get international toll free numbers (ITFN) for different countries where they want to provide customer service. Individuals from these locations will be able to call your company for free. And incoming calls are routed through an international call forwarding service to any number of your choice. Your business will appear as closer in proximity than it actually is.

Choosing Between Local Numbers and Toll Free Numbers

Local numbers will help you establish and maintain a local presence in multiple locations. Local numbers can receive calls from outside their origination country and some mobile networks. However, callers will be charged a local calling fee, as determined by their provider. On the other hand, toll free numbers create a free way for interested individuals to connect with your business. Unfortunately, toll free numbers cannot be reached from outside of their origination country.

However, with both local and toll free numbers, your business can:

  • Forward incoming calls to numbers or lines of your choice
  • Expand your business internationally
  • Extend customer service and support to customers across the globe
  • Use advanced virtual calling features such as call recording, SMS forwarding, and more

So the question remains, what do you want to achieve with your business phone number? Consider these questions:

  1. Do you want to set up multiple “virtual offices” in various locations?
  2. Are you a local, national, or international company? In other words, do you want to cater to all states and regions within one country or expand services to other countries?

Toll free numbers are more suitable for medium-large sized businesses while local numbers can help start-ups and small business scale as needed. You may even consider experimenting with both by purchasing a few of each and studying the results.

Get Local and Toll Free Numbers from United World Telecom

Get a local phone number for any region or state you want to target by signing up on our homepage. If toll free numbers seem a more suitable option, you can purchase one through our homepage by selecting the country and prefix you want.

5 Innovative Ways for a Call Center to Use Interactive Voice Response

Source: DepositPhotos.com - Lic#25723807 ID#27446420

Does your call center business use IVR to communicate with customers? A well-designed system offers incredible versatility, which can help your business in a variety of ways. Check out these five innovative ways for call centers to use interactive voice response technology.

How Can IVR Be Used in a Call Center?

Most inbound call centers use IVR systems to provide callers with pre-recorded greeting messages and sets of menu options. Menu options will often be for self-service, sales, and customer support. Callers provide input to a call center IVR system by pressing a key.

After gathering caller inputs, the IVR can help your call center route inbound callers to the right agent or department.

So, what are some ways to get the most out of your IVR system?

1. Skills-Based Routing

It is important to choose the right routing strategy for your contact center.

Effective call routing can boost first call resolution rates as customers are able to speak to the right agents right away. IVR can also help call centers automatically route inbound callers to the right department in less than twenty seconds.

The most effective IVR routing strategies are often based on:

  • Agents’ skills such as language preferences or experience.
  • The origination of the inbound call.
  • The time the call is coming through.
  • Equal distribution of calls among a group of agents, and more.

These are real strategies that call centers have used over the years. We have helped businesses implement such strategies to improve efficiency.

2. Create Personalized Messages

A customized greeting and menu options provide a great branding opportunity. Studies show that callers are more comfortable when they hear a welcoming greeting message. IVR can be used to personalize your entire caller experience.

The best technique is to welcome callers with a customized greeting message and pre-recorded menu options. These should have relevant information about your business to help callers easily navigate menu options.

3. Provide Self-Service and After-Hours Support

IVR can be used to offer after-hours customer support by adding information about your company, its product and services, and upcoming promotions.

You can forward incoming calls after-hours or during the weekend to remote offices, agents, or voicemail. You can even have the IVR assist callers in completing certain tasks such as making a payment or scheduling an appointment.

4. Call Center Agent Automation

Automation will certainly boost call center productivity. Luckily, artificial intelligence offers a simple way to automate complex business tasks. This will help your business gain greater performance abilities and utilize the talents of your team more effectively.

A contact center IVR operates right along these lines. The main point of having IVR is so your business can speed up processes. Some of the automation advantages it offers include:

  • Verification and service activation
  • Payment and renewal processes
  • Providing product information
  • Troubleshooting services
  • Providing answers to frequently asked questions, and so on.

If the IVR can help customers with these tasks, then they are less likely going to need to speak with an agent. This leaves trained representatives with more time to handle more high-value customers.

5. Manage Calls During High-Traffic Periods

By adopting the right strategy that helps organize your calls, your team can effectively handle calls during high-traffic periods. By automating services, most calls can be handled by the IVR system alone, giving your agents and reps more breathing space during such periods.

Learn More About IVR

United World Telecom offers a highly customizable IVR system with tips to help your business leverage its voice communications. To learn more about interactive voice response, please contact us today!

What is Lead Tracking?

Source: DepositPhotos.com - Lic#14231173 #27446420

In this post, we will define lead tracking and demonstrate why it is important for every business to track where their leads are coming from. Learn how and where to gain leads and the essential role call tracking plays.

Lead Tracking: Definition

Lead tracking is the process of tracking, documenting, and organizing prospects based on certain factors. These factors may include individual actions, the number of times a sales rep has connected with a prospect, the number of times a lead interacts with your brand, and so on. In other words, you are tracking leads from initial contact to close, whether it was successful or not.

The main reason why lead tracking is important is that it can give you a better understanding of your campaigns, your prospects, funnel, and sales and marketing efforts. This way, you can improve lead generation and increase sales.

Lead Tracking for Sales and Marketing Teams

Tracking leads in sales and marketing is a collaborative effort. These teams work together to identify qualified leads and close more sales. By studying your leads, you can create better user and caller experiences for your target audience.

By tracking leads, your marketing department can understand where leads come from, what advertising platforms are they engaging on, how they are interacting with your brand, and more. This information can help marketing teams create better campaigns and marketing strategies that will appeal more to your target audience.

Once good and promising leads are gathered, marketing departments can share these with the sales team. They can also provide all the necessary information that can help close these deals. Now the sales department works their magic and uses this information to approach each client and individualize the sale. All of this greatly increases the chance of making a sale or conversion.

Where and How to Gain Leads

In order to track leads effectively, your team needs to know where and how they can best get leads. A few different ways to capture leads are:

  • Trade shows and exhibitions
  • Email sign-ups and online subscribers
  • Social media
  • Market research
  • Call tracking where incoming calls inquiring about services and products are tracked, etc.

Next, your team may need an organized system to input, consolidate, and store lead information. Customer relations management systems (CRMs) such as HubSpot, Salesforce, Zoho, etc., can help you store and track information effectively.

So, what information should you collect from leads? Name, contact information, and how they came across your business, expectations, and so on.

How to Qualify Leads?

Determining whether your leads qualify or not means evaluating the value of a lead and how they can be useful to your business. You want to find leads that are promising and ideal for your brand.

Sales departments qualify their leads through different sales models. Some businesses use the BANT model. This model qualifies leads based on:

  • Budget: can the lead afford your product?
  • Authority: can they make a purchasing decision?
  • Need: do they have a need for your product/service?
  • Timeline: is there a specific timeline when they desire or plan to make the purchase?

Generally accepted types of lead qualification include:

  • Inquiry: the user who demonstrates interest
  • Marketing Qualified Lead (MQL): a user who interacted with marketing materials and has the potential to become a closed opportunity
  • Sales Accepted Lead (SAL): an MQL that is converted and accepted as a potential lead
  • Sales Qualified Lead (SQL): teams would use a sales model such as BANT to determine qualification
  • Closed: the user or lead made a purchase.

Call Tracking and Virtual Phone Numbers: A Dream Team

About 90% of customer interactions happen over the phone. This is when interested prospects learn about your business and its products, calling to inquire or get more information. Therefore, call tracking is essential to collect data on these leads, specifically:

  • Where they come from
  • Where they interacted with your product
  • What campaigns or ads encouraged them to call
  • How are they connecting with your business
  • How they are searching for services like yours (keywords, etc.)
  • Where are they calling from, and so on

You can use virtual phone numbers to track where incoming calls are coming from. For instance, you can purchase a toll free number and various local numbers and advertise them on different platforms. When calls come in, you can easily identify where customers are interacting with your brand or which locations are more responsive to your advertising campaigns. You can then use this information to improve lead tracking and lead generation efforts.

Start Tracking Leads Today!

You can create an in-house tracking software, enter data manually, purchase an online application, or use virtual phone numbers. Whichever way you choose, lead tracking is important to create effective marketing and sales processes. Use this marketing technique to find better ways to serve your customers and improve your business’ sales rate!