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Using Virtual Phone Numbers for Political Campaign Outreach

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Political campaigns consist of organized efforts aiming to influence decision-making within a group. Voter outreach is a critical factor in increasing voter turnout and actively sharing information with the public about the voting process. Whether this relates to the process involved in becoming a registered voter or the different ways in which constituents are able to submit their votes, actively reaching out to voters is a must. It should be done through as many targeted and personalized ways as possible, as this is key in ensuring a campaign informs their target audience and gets the public engaged in their efforts. Here is a run-down of how using virtual phone numbers for political campaign outreach is a good idea.

A Strategy for Communication is Necessary

Having a firm idea of goals and a plan in place that is aimed at attaining those goals is essential as it relates to a political campaign. Outlining this strategy well in advance gives more time to implement strategies, evaluate, and make changes as necessary. This is essential to moving the campaign forward.

How You Communicate During Campaigns is Exceptionally Important

Using the right voice and tone, as well as using virtual phone numbers for political campaign outreach can have a huge impact on the ultimate success of a political campaign. Face-to-face conversations are arguably the most impactful for voter outreach. Talking to voters about why it is important to vote and having open-ended conversations versus being forceful with positions and opinions is also much more effective. However, when face-to-face conversations are not possible, phone conversations can also be highly effective. This is where using virtual phone numbers for political campaign outreach can be very useful.

Gaining the Attention of Your Voters

Other methods used for political campaign outreach include text messaging, social media and traditional media such as TV, radio, and newspaper advertisements. All of these methods have the power to capture the attention of voters, helping to spread awareness and promote a campaign.

Enlist Volunteers for the Cause

Volunteers are an important part of political campaign efforts. Recruiting volunteers and training them is an extremely important task. It is necessary that they have the essential know-how to reach voters to have the campaign’s message resonate. Phone banking with volunteers is a common tactic. Using virtual phone numbers for political campaign outreach is beneficial because those running the campaign can purchase local virtual phone numbers for whichever geographic areas they are targeting. Those receiving calls are more likely to answer a call to a local phone number than a long-distance or toll-free phone number. Virtual phone numbers are also cost-effective and calls made to them can be forwarded to other phone numbers, if necessary. Political campaigns can be intense and there is a lot on the line, so missing important calls is not an attractive option for those running a campaign.

Virtual phone numbers political campaign Outreach
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 Keeping the Campaign Agile with Virtual Numbers

Another reason why using virtual phone numbers for political campaign outreach is a good strategy is because campaigns demand adaptability. Virtual phone numbers offer adaptability. While working on a campaign, it is common to walk into the workday with one to-do list and spend the day focused on a completely different set of things. This is because situations emerge and change everything. Imagine a news story that breaks, which requires everyone’s immediate attention. Policy announcements may need to be postponed, email campaigns launched, and call times expanded. A candidate may need to spend the day on the phone with news reporters in order to respond to the news. A new geographic area may need more attention. This can be stressful and things need to shift quickly. Using virtual phone numbers for political campaign outreach allows for the entire call center to shift to a new geographic location immediately without having to physically move anywhere. Being able to shift and execute another plan fairly seamlessly could make all of the difference.

 Virtual Numbers Are a Valuable Tool for Political Campaigning

As days pass during a campaign and it gets closer to an election, things intensify and strategy is everything. Having tried and proven methods in place to handle even the most chaotic of situations is essential in having a political campaign result in success. Using virtual phone numbers for political campaign outreach is a tried, tested, and proven method that contributes to the success of a campaign and helps to keep campaign staff on task versus having to worry about changing locations or missing important calls if one has to leave campaign headquarters for any reason. Virtual phone numbers are also very competitively priced, which is also important since political campaigns are traditionally costly. For the most effective results when contacting voters that you are unable to reach in person, virtual phone numbers are essential!

Need Help? Emergency Cash Assistance and Homeless Hotlines

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There are over 550,000 homeless individuals in the United States alone. Worldwide, this number is a staggering 1.5 billion people that live in “inadequate shelter.” These are very sad statistics, but there’s hope. If you or someone you know is in financial trouble and may be homeless, there are homeless hotlines that can help you with emergency cash assistance. 

Homeless Hotlines in the United States

Let’s take a look at a number of homeless hotlines available in the United States. We’ll also examine how United World Telecom can help nonprofits and other organizations provide toll free calling to those in need around the world. 

The 211 Program

If you need immediate assistance, simply dialing 2-1-1 can direct you to statewide organizations that can lead to emergency cash assistance and other services directed at those in need. Once dialed, a resource specialist from The United Way will help direct you towards services in your state. Additionally, you can enter www.211.org to find local 2-1-1 programs in your state (or even worldwide) on the Internet. 

Coalition for the Homeless

If you’re struggling with homelessness, The Coalition for the Homeless can be reached at (212) 776-2000. Callers will be redirected to an agent that can provide nationwide services, ranging from emergency cash assistance, homeless shelters, and many other services designed to end homelessness. 

Emergency Cash Assistance and Homeless Hotlines
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Consumer Financial Protection Bureau

If you’re currently homeless or are in danger of soon becoming homeless, the Consumer Financial Protection Bureau (CFPB) can help. Reach them at (855) 411-2372. 

FEMA Disaster Assistance Helpline

Are you homeless or in danger of becoming homeless due to a natural disaster? If so, the Federal Emergency Management Agency (FEMA) can provide assistance to prevent homelessness. Call (800) 621 – 3362 between 7 a.m. to 11 p.m. EST any day of the week in order to speak with a representative and start the application process for assistance. 

Setting up a Homeless Hotline for Your Organization

If you work as part of a nonprofit or other organization that wishes to end homelessness by providing emergency cash assistance and other benefits, you should know that United World Telecom can streamline the process. Offering toll free numbers in over 140+ countries around the world, the process of setting up a line of communication to those in need is simple. 

Start by visiting United World Telecom’s homepage at www.unitedworldtelecom.com. Once there, you’ll fill out the required information under the headings at the top of the page. To choose a phone number, simply choose the country code, type of phone number (toll free and/or UIFNs), and select an available phone number. Then, you’ll enter in your destination number where inbound calls will be routed to. After this, you’ll choose a payment plan that’s right for your organization’s intended usage, add-ons to enhance the number’s performance, and fill in the remaining information (billing info, payment info, intended usage, contact info, terms & conditions). Once submitted, a representative from United World Telecom will contact you within 24 hours to assist you with the setup of your new toll free number.  

 

Top Medical Answering Service: Comparison and Review

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If you run a business in the medical industry, you’re probably aware of the benefits of medical answering services. These answering services are uniquely designed to the needs of medical companies. Their services often include handling large volumes of inbound callers, providing 24/7 coverage, and reducing in-house staff. This article will cover the top medical answering services. It will also cover how savvy businesses can create their own virtual answering service with United World Telecom. Read on to learn more.

Signius Communications

Signius Communications has been based in the United States for almost a century. Their service enables your organization to benefit from highly-trained staff equipped with state-of-the-art technology. Helping clients both large and small, Signus offers 13 locations and a staff of over 200 agents. Their services can save on operational costs and make your organization exceptionally efficient at processing inbound calls. 

Stericycle

Looking for a B2B medical answering service? If so, Stericycle, Inc. provides telecom solutions for commercial companies. With over 25 years of experience, Stericycle has grown from a small medical waste management company to an industry leader. Their offerings encompass complex and highly-regulated areas in the medical industry, including patient access services, customer contact, and much more.

Sound Telecom

Founded nearly three decades ago, Sound Telecom provides 24/7/365  telephone medical answering services. They serve customers throughout the United States and British Columbia, Canada. What separates Sound Telecom from its competitors is the sheer diversity of its state-of-the-art telecom services. Among these are online chat, email response, voice logging, and a web-based portal for easier access to account data. Some of Sound Telecom’s clients include American Red Cross, Blue Cross, Siemens Medical Solutions, and many more. 

Top Medical Answering Service Comparison Review
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Creating Your Own Medical Answering Service with United World Telecom

If your organization wants to keep its medical answering service in-house to save money and create a more customized service, United World Telecom is the perfect service provider for your virtual answering service needs. By using virtual phone numbers of various types (i.e. toll free numbers, vanity numbers, geographic numbers) and customizable functionalities, your organization can specifically tailor how inbound calls are received, processed, and answered.

The first step is to choose virtual phone numbers that enable your clientele to reach your business without incurring long distance fees and service blockages. Considering that United World Telecom offers virtual phone numbers in over 140+ countries worldwide and nearly every city/geographic region, your organization can accommodate callers no matter where they’re located. At www.unitedworldtelecom.com, you’ll encounter a series of dropdown menus that enable you to choose the country code and number type, as well as determine the destination number where calls can be routed to. Setup is easy and virtual answering services can be used almost immediately after placing an order.

Furthermore, United World Telecom’s service enables endless functionality depending on your business model. For instance, if you’re looking for an after-hours answering service, the add-on “time of day routing” can be used. This enables your business to route calls outside of regular operating hours to a call processing facility in another location. Also, by using a PBX (Private Branch Exchange), inbound callers use a directory system to navigate through your company’s various departments and personnel. This enables them to obtain the information they need and speak with a company representative. Overall, these medical answering service features can make your medical organization substantially more efficient. 

 

Making Professional Outbound Calls from a Virtual Phone Number

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Making Professional Outbound Calls from a Virtual Phone Number

Have you wondered about making professional outbound calls from a virtual phone number? It’s simple. You can make calls from your cell phone, home landline, or any number of your choosing. In doing so, your virtual phone number will appear as the number on the receiver’s caller ID. 

Businesses Need the Right Tools for Professional Communication

Life is busy; entrepreneurs are always on the go. Imagine being able to use your cell phone to call clients, but have your business line (a virtual phone number you own) show up on their caller ID when you call them. This is more professional and allows for many other features to work alongside the virtual phone number.

Outbound Calling Keeps Your Business Image Aligned

When it comes to business, time is money. Being reliable and returning calls in a timely manner should be a top priority. Making professional outbound calls from a virtual phone number helps you prioritize your customers. The flexibility in using virtual phone numbers for business is unsurpassed, and there are many other additional benefits they include.

Here are just a few:

Keeping Work and Personal Phone Numbers Separate

When you purchase a virtual phone number for business, you can still use the mobile phone and/ or landline phone you already own. However, you also get a business number with many features and your personal phone number still remains private. You’ll always know when calls are made to your business number, and a customized ring can be used for those calls.

Virtual Phone Numbers Help You Boost Professionalism

If you know a business-related call is coming in, you can prepare for the call with the way you answer the phone. Whether it is your actual greeting when you answer or your tone, these details matter. Being able to receive a business call wherever you are, allows you to get things done out of the office while keeping you in touch with your market. Adding features to partner up with the virtual phone number can also help your business to appear larger and more established. Adding features such as extensions can help to get calls routed to the correct department or person more quickly. This can help to increase customer satisfaction, which can impact overall business success.

Professional outbound calls
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Never Miss a Call

Missing a call can mean missing a sale or a client altogether. The flexibility that is offered by virtual phone numbers allows for you to make and receive business calls and texts from anywhere, take multiple calls at a time by routing them to another person or team within the organization, or allow the caller to leave a message in a customized voicemail message inbox.

Get Set Up Easily and in Minutes

Set up of virtual phone numbers is easy and quick. There is no hardware that needs to be installed. Everything is cloud-based, including the control panel, and providers such as United World Telecom make everything seamless. They keep it super simple with a walkthrough of setup and a customer service team that is available around the clock to answer any questions.

Making professional outbound calls from a virtual phone number beats making outbound calls from a personal mobile phone number or landline. Establishing a rapport with your market that is professional is key to staying power. Your customers and clients need to see you as reliable, trustworthy, and robust, so they feel comfortable investing in your business. Using virtual phone numbers is an easy way to build upon all of these things.

Get Outbound Calling Virtual Numbers from United World Telecom

Purchasing a virtual phone number from United World Telecom allows you to have a local, international, or toll free phone number for your business. You can use it to make outbound calls and you can receive inbound calls through it. Virtual numbers allow you to expand your business to international markets while keeping overhead costs down. With over 20 years in the business of offering telecommunication solutions for businesses all over the world, United World Telecom understands how important it is for customers to be able to reach you and for you to be able to get in touch with those customers as well. 

 

What is Telemarketing? Everything You Need To Know

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If you’re looking for ways to better market your business, you may be wondering, “what is telemarketing?” While there are plenty of ways to reach a target audience, teleselling has been one of the best and most affordable ways to reach potential clientele. And, most businesses who choose to telemarket to potential clientele benefit from a low risk way to continue to develop successfully.

What is Telemarketing? The Ins and Outs

Basically, telemarketing is the use of phones to reach potential clientele. Because teleselling is a broad term that involves any method a business can use to reach other businesses or potential customers, it can be used in a number of ways. Some of the ways telemarketing is utilized includes:

  • Basic outreach to create lead interest
  • Providing information
  • Offering opportunities
  • Gaining feedback from past clientele
  • Procuring leads
  • Managing business appointments
  • Improving customer services

What is Inbound Telemarketing?

Inbound telemarketing is a type of telemarketing which involves reaching out to customers a company has already accrued. It works to engage with current customers to introduce new products and gain a lasting customer-business relationship. Some examples of inbound marketing include offering a 24/7 customer line in which customers can reach a customer service agent all hours of the day. Or, a hotline for customers to reach to ask questions about products and/or services.

What is Outbound Telemarketing?

Contrary to inbound telemarketing, outbound telemarketing involves calling people who are not already customers. Typically, the goal of outbound telemarketing is to convert a phone lead into a business sale. This is done in three stages:

Lead Generation: Before outbound tmarketing can take place, one needs to establish a lead source. Typically, businesses will use lead generation tools like business websites, email blasts, and surveys to establish client needs before making cold calls. This will help to identify leads which have a greater potential for conversion.

Sales: Once leads are generating, the next step is to cold call leads to inform the customer about the product or service. However, this can get tricky as many people won’t answer phone calls from numbers they don’t recognize. One way to get around this is by using a calling prefix that matches your lead’s current area code. Once the client gains information about your product or services, you can ask for and finalize the sale.

Follow Up: Finally, the last step of outbound marketing is to follow up with a client to address any questions or concerns. This helps to keep the business relationship on healthy terms and can keep you from having to outsource customer service.

Everything about telemarketing
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Some Benefits of Telemarketing

Choosing telemarketing as a way to reach target audiences, whether they are other businesses or personal phone lines, is a great way to grow business. Furthermore, teleselling offers a number of benefits including:

  • Cutting time and the cost of lead generation by creating product/service interest right over the phone.
  • Improving customer services by offering clientele direct access to telemarketer phone lines.
  • Increasing the effectiveness of appointment setting for business.
  • Offering better customer satisfaction by specifying client needs.
  • Revealing a client base ready to purchase a product or service.
  • Reaching out to current clients to improve customer relationships and upsell products or services.

Closing: Investing in Telemarketing for Your Business

 Now that you have the answer to the question, “what is telemarketing?,” you may now realize that marketing is what your business needs to convert more leads into customers. United World Telecom can help to make implementing a telemarketing infrastructure as easy as can be by offering virtual phone numbers and 1-800 toll free numbers that can reach phone lines in any part of the world. Plus, we provide access to a number of other marketing services like SMS forwarding, call recording, and more. To create your custom telemarketing phone number and begin your telemarketing journey to reach more potential clientele, contact us today.

 

Is Your Business Still Using a Landline? Times Have Changed!

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Landlines have been seeing a decline in not only personal use but business use as well. This is due to many factors, including the ease and usefulness of a mobile phone, and also because of the flexibility in the workplace. Workers out at lunch do not want to miss an urgent call so that a work phone will be instituted on their behalf. As for workers who work from home or co-working spaces, a mobile phone line is necessary. Because of this, most offices have gotten rid of their landlines completely. Is Your Business Still Using a Landline? Times Have Changed!

Virtual Technologies Support Today’s Dynamic Businesses

still using a landline?
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Companies are created to grow and change, and it would be a hassle to move in mass amounts of wires every year when you could simply install a powerful WiFi network. Landlines also restrict businesses to one spot. Employees would not have the freedom to leave their desks while waiting for an urgent phone call. Mobile phones are incredibly useful for employees who do not work regular business hours and need more flexibility as well. One example is workers who need to contact international clients in different time zones.

Mobile phones have also increased the number of meetings done over FaceTime and Skype. Instead of having to travel to multiple businesses, you can meet with your colleagues face-to-face wherever you currently are. As long as you have WiFi, you are available. Video conferencing has now become the chosen way to host meetings for many businesses across the world.

Gaining More Flexibility and Freedom with a Virtual Phone System

While virtual phone providers can solve some of the problems associated with the landline, such as being restricted to one location, it can not solve all of them. With a mobile line, you can gain access to even more features with your virtual phone line such as SMS messaging. Most Americans, especially the younger generations, prefer text messages to phone calls. Most Millenials hate speaking on the phone and will ignore a phone call from a business. However, if they’re sent a text message, it’s likely they’ll respond or at least read the message and the information.

Are Business Landlines Common?

Landlines can still be found in many businesses, but those companies have been in business for several years when there were no other options. Many new companies are worried about alternative business developments such as access to bike racks, stocking healthy snacks, pet-friendly workplaces, and meditation rooms. These growing businesses aren’t interested in having a working landline. As landline numbers decrease in homes across the country, business landlines are corresponding accordingly.

If you’re still choosing a virtual phone system to use for your business or office, you can select between VoIP lines and a landline. VoIP, though, has a lower setup cost and much lower maintenance costs than landlines.

Advancing into the Future with VoIP

VoIP or internet calling uses the internet to place your phone calls. This system has been around for a long time, but only recently has VoIP become the best way to place calls. Because of consistent technological achievements over the years, WiFi connections have become very reliable.

If you’re still not convinced that you should ditch the landline, consider a few of these points:

  • VoIP offers many multimedia options, including video, unlike landlines, which only offers voice calling.
  • Your business can expand easier without the addition of multiple phone sets and installing wires.
  • Feature options are limited when choosing a landline, while VoIP comes with call waiting, call forwarding, and many others.
  • Cordless phone sets for landlines will not work during a power outage.
  • VoIP allows you to use mobile phones, landline phones, computers, laptops, and tablets to communicate.
  • You can port your numbers easily with VoIP and make calls from your mobile phone wherever you go.
  • VoIP has the benefit of rejecting anonymous callers, if you prefer.
  • Auto attendants, voicemail to email, and voicemail to text are all available with a VoIP connection.

Ways Climate Change is Altering the Way You Do Business

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It may not be extremely obvious to some, but climate change is altering our world so drastically that all businesses will need to undergo some form of transformation in order to stay afloat. Top investors are increasingly demanding that more organizations create environmental action plans and consider risks to the business that are caused by shifting consumer attitudes.

Climate Change: The Future is Looking Bleak

In October of last year, the United Nation’s Intergovernmental Panel on Climate Change reported that if we continue at the rate we are going currently, global warming of 1.5 degrees Celsius is likely between the years of 2030 and 2052. At this level of warning, there will be irreversible damage and a dramatic increase in climate-related risks to health, food security, water supplies, human safety, and economic development. While it is still possible, this report detailed that steps to limit this global warming will require immediate and extensive efforts related to energy, land, urban infrastructure, and industrial systems.

How it affects Business

With regard to business specifically, there are undeniable ways climate change is altering the way you do business. This should give each and every business owner pause in analyzing the effects and putting plans and efforts in place to mitigate the risks.

Climate Change & Risk Assessment

Some of the ways climate change is altering the way you do business are in how insurance companies are assessing natural disaster risk. This is something that you may not be immediately aware of, but climate change is affecting how insurance companies run as a whole in relation to businesses and homes. Companies like IKEA and Coca-Cola openly promote topics like water scarcity and deforestation, helping to make these topics better known to the general public. These types of impacts are prompting companies to invest in new processes and technologies in order to mitigate risk.

There are also other impacts, like making the transition to a carbon-free economy and new trends related to how customers, investors, regulators, and businesses make decisions. How climate change is altering the ways we do business is becoming a more well-known topic. Because it is evident that this is the reality we are facing, business owners cannot afford to turn their backs on the impending future ahead.

Climate Change
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Planning is the Key to a Stronger Strategy

Today, companies that truly listen to their stakeholders and take a significant stand on sustainability, values, climate resiliency, and adaptation are in a much better position to serve and retain customers in the long-run. The truth is, a company’s strategy must include a carefully designed path that helps the company achieve high financial performance. In order to sustain successful financial performance, a business owner has to have a clear understanding of how the business is impacting society. It’s important to understand how trends affect the macro – everything from wage growth levels to climate change – will affect the company’s potential growth.

How the Climate May Affect Your Business

You must assess and act on risks and opportunities related to climate change. More sustainable investments can transform a business, reduce risks, and tap into opportunities. Every initiative is unique and investments in clean energy can help reduce risk. Taking initiative is also attractive to talent and conservation efforts aimed at protecting natural resources. It can lead to discovering new markets as well as full climate-risk assessments that enable investors to make better-informed decisions.

You Can Prepare with Careful Planning

When it comes to the ways climate change is altering the way you do business if you haven’t felt it yet, be prepared. The examples are broad and varied. They may include harsher working conditions, changes in material supply and demand, changing environments and infrastructure needs, public perception, and extreme weather. However, there are ways to prepare ahead of time.

Companies and investors are acknowledging the dangers posed by climate change and extreme weather. Many businesses now consider risks posed by environmental factors to be even more dangerous than cyber-attacks and turbulent markets. You should be analyzing the risks related to your specific business in the present. There is more pressure than ever from consumers to make products more climate-friendly and make other changes related to climate change. This is the new normal and any company leader that does not choose to acknowledge this and act accordingly is very likely to drive their business into extinction.

Why Business Leaders Need to Focus on Sustainability Efforts

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It is one thing to acknowledge an issue and it is an entirely different thing to actually decide to do something about it and act on those plans. The conversation regarding building more sustainable and global businesses has gained a lot of momentum over the last decade. There is encouraging news regarding significant initiatives from various corners of the world. The bottom line is this: sustainability efforts should be on the agenda of every single business leader. Consumers increasingly expect business leaders to play their role in not only delivering economic growth, but also working to improve the lives of customers and employees while protecting the environment.

The Need for Sustainability Cannot Be Ignored Any Longer

Expressing intentions is no longer sufficient. Sustainability is becoming more important for companies across all sectors. It is a business approach to create long-term value by considering how a given organization operates in social, ecological, and economic environments. Developing and implementing these strategies are meant to foster a company’s longevity. This is why business leaders need to focus on sustainability efforts.

Additional Reasons Why Business Leaders Need to Focus on Sustainability Include:

  • Government Regulations: Federal, state and local governments are enacting additional regulations to protect the environment. Adopting sustainability efforts will help to ensure that your company will be able to meet the changing regulations in a timely manner
  • Public Relations: A growing number of consumers care about environmental issues. This sector of the population is investing in companies who are enacting sustainability policies.
  • Attracting Employees: Employees want to attach themselves to brands that care about the environment and social responsibility as a whole.
  • Increased Sales: Sustainability commitments are resulting in improved sales.
  • Attracting Investors: Like consumers, investors want to invest in a company that is socially responsible.
  • Feeding Creativity and Innovation: Challenging employees to come up with better ways to do things is inspiring.
  • Enhanced Productivity: Targeting one area with sustainability efforts may lead to improvement in other areas as well.
  • Reducing Risk: Reducing the risk of fines and lawsuits by being in compliance keeps costs down.
  • Brand Trust and Loyalty: Branding your company as one that is committed to sustainability efforts is a great way to gain consumer confidence, trust, and loyalty.
why should leaders focus on sustainability
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Sustainability is the Future

Companies are moving toward more sustainable practices by reducing waste, creating a greener supply chain, looking at water efficiency, optimizing material usage, increasing productivity, addressing labor conditions, setting targets on water replenishment, taking steps with regard to energy efficiency, and more.

Sustainability and Business

When examining why business leaders need to focus on sustainability, it is imperative to understand these efforts are good for the environment, for consumers, and for business. Any business leader that does not grasp this is taking the risk of being left behind the competition. There are other risks, such as promising and not delivering or addressing one issue without being solid on compliance with regard to sustainability in other areas. For business leaders to address sustainability appropriately, these risks should be assessed and plans should be in place to address these issues.

Improving Sustainability is a Work in Progress

Just like there is no “one solution” for every business model, there is no “one solution” across the board for implementing sustainability efforts in every business. The best course to take is in analyzing the ambitions and individual stakes of each company. A few steps management teams can take in improving sustainability efforts include:

  1.  Aligning the company strategy with sustainability efforts.
  2. Address compliance first (pollution and energy efficiency, human rights, labor responsibilities, regulations in waste management, etc.) before addressing competitive advantage.
  3. Develop proactive sustainability strategies rather than reactive ones. When looking at why business leaders need to focus on sustainability efforts, you should recognize the impact of sustainability and develop proactive strategies rather than waiting until there is a crisis (i.e. public anger for unfair labor practices) to implement such efforts.
  4. Transparency is key. An open environment in an organization leads to improved performance. This has been proven time and time again. The way to accomplish transparency is through open and clear communication with all stakeholders.

Putting Sustainability Plans into Action

In speeding up sustainability efforts, business leaders should focus on issues that are specific to your business. This includes building a clear business case for focusing on sustainability, reinventing your business model, and developing a compelling value-creating story for investors. This is especially helpful when presenting your case for focusing on sustainability. This is a major challenge, but it is also one that matters beyond individual organizations.

Looking at why business leaders need to focus on sustainability efforts is a critical first step, however, action is the next step that must be taken.

The Links Between the Economy and the Environment

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In November 2018, the current U.S. administration published a significant report detailing the advance of climate change. The news was bad and it also came with a price tag. The report detailed the damage that is being observed and the financial losses that are projected. In summary, the outcome is a result of what humans have constructed and are still constructing, which is not best suited for the world the way it is. As time goes on, the cost to live in this world could increase by hundreds of billions of dollars per year. The links between the economy and the environment are clearly shown.

The Evidence of Climate Change We’re Seeing Right Now

In recent years, thousands of Americans have died as a result of extreme weather events tied to climate change. This has included hurricanes, which have been fueled by very warm seas to other extremes, such as drought. Senator Sheldon Whitehouse of Rhode Island said, “This report shows how climate change will affect every single one of our communities. The president says outrageous things like climate change is a hoax engineered by the Chinese and raking forests will prevent catastrophic wildfires, but serious consequences like collapsing coastal housing prices and trillions of dollars in stranded fossil fuel assets await us if we don’t act.”

Climate Change May Prove to be Financially Crippling

The United States National Climate assessments since 2000 have focused on showing the links between the economy and the environment and how much Americans stand to lose to climate change. The costs that are discussed include household expenses, the availability and price of food, energy, and other goods that people use on a daily basis in modern society.

These effects extend beyond the US. The report states, “The impacts of climate change, variability, and extreme events outside the United States are affecting and are virtually certain to increasingly affect U.S. trade and economy, including import and export prices and businesses with overseas operations and supply chains.” The report also states, “Now it’s seen much more as a societal or economic issue than a narrow environmental one.” And that is what it takes for many to gather the full scope of an issue… a clear, eye-opening breakdown of how something will affect them, the economy, and society as a whole.

Environment and the conomy
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Dire Situations Ahead if Action Isn’t Taken

A section of the report analyzes the estimates of economic loss across the U.S. economy by sector. This section points to the fact that policy, as well as technological and behavioral changes that result in significantly lowering emissions, can cut the potential financial damage across many of these sectors by approximately 50 percent.

Even in a best-case situation, Americans will still have to pay tens of billions of dollars more per year to deal with the acceleration of climate change.

The climate change report goes on to show how climate change is putting different regions in the country in difficult financial situations:

In Pennsylvania, aging bridges may not fare well against more extreme storms, and water and wastewater systems need almost $30 billion in investment. In general, about 90 percent of the northeast is built on infrastructure poorly suited to adjust to rising seas. “Projected future costs are estimated to continue along a steep upward trend relative to what is being experienced today,” the report states. More than 60 percent of big southeastern cities see heat-wave trends above the national average, and three of them, Birmingham, Ala., New Orleans and Raleigh, N.C., are exceeding the rest of the country across all major heat-wave measures. Anchored by California’s clean-tech economy, the Southwest is seeing much of the nation’s new energy investment. Legacy power technologies, such as water-cooled power plants, will continue to work for decades, however, and will be less effective as temperatures make cooling sources too hot. Hot water could reduce efficiency of these power plants by 15 percent by 2050. In the Midwest, a major producer of corn and soybeans, increased temperatures, rainfall and humidity have eroded soil and allowed harmful pests and pathogens to thrive, according to the report. Rising growing-season temperatures in the region are projected to be the largest single factor contributing to declines of U.S. agriculture production.

If the Environment Collapses, so Will the Economy

There are growing threats to supply chains, global trade, and the price of goods. Other international issues include humanitarian aid, national security, and what the report refers to as “transboundary resources,” which include water, fish, and minerals co-managed by neighboring countries. The link between the economy and the environment is clear and must be addressed immediately.

Though adaptation efforts are currently being put into effect at various levels across the nation, they are often minimal in comparison with the challenges we face. Acknowledging the connection between the economy and the environment and addressing the full range of climate change will require substantial change in business practices and procedures across all organizations and sectors. It also requires substantial change on the part of individuals, laws, and capital investment. The goal is not to adapt to a new normal that will essentially remain the same, but to prepare lives and infrastructure with a forward-looking mindset that takes into account the “now” and the “what’s to come.”

7 Tips for Balancing Entrepreneurship and Parenthood

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Every working parent knows how challenging it can be to balance a career with parenting. Parents who run their own businesses experience an additional layer to these challenges. In many ways, parents who are also entrepreneurs find it easy to stretch themselves very thin between the children they are raising and the businesses they are aiming to grow. Both children and new businesses require a lot of attention and time to be healthy and successful, especially in the beginning stages. Balancing entrepreneurship and parenthood takes great care in planning and prioritizing their time to make sure that both the children and their businesses get the care that they truly need and deserve.

Here are 7 tips for balancing entrepreneurship and parenthood:

1. Learn to Delegate

Learning to delegate is the first tip for balancing entrepreneurship and parenthood. There is no doubt that being a parent and an entrepreneur can be difficult to balance. The sooner you realize that you cannot clone yourself to be in two places at once, the better off you will be. Prioritize special occasions and engagements with your kids that will require 100 percent of your time and attention. Make sure you have someone to step in to help you during these times, so that you are able to be present in all ways for your children. Accepting help is hard for some, but dealing with burnout is even harder. Respect that you need the help and plan for this when needed.

2. Take Time for Self Care

The second tip for balancing entrepreneurship and parenthood is to take time for self care. Adopting mindfulness, meditation practices, and other forms of relaxation are a must. Prioritizing your wellbeing will only make you healthier, stronger, more productive, and better all around for your children and for your business. When life becomes too hectic, the first thing to easily get dismissed is the priority of self-care. The likely response is, “I don’t have time for self care.” Here is the thing though… if you don’t make time for self-care, your body will force you to stop in the form of getting sick in one way or another. Stress will take a toll on your health and your ability to be there for your children and your work. Take preventative measures by taking care of yourself. Taking even ten minutes a day for personal relaxation will benefit your children, your work, and your overall ability to succeed at everything you are trying to get done.

Balancing Entrepreneurship and Parenthood
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3. Create Boundaries and Honor Your Word

Do your best to create clear time boundaries. These are specific times that you define for when you are available and times that you define that you are not available. This is a healthy lesson for your children as well. When you are not available, you are not to be disturbed unless it is urgent. When you are available, however, this means being fully present for your children without a cell phone and any other distractions. This is your time with them and only them, everything else can wait for a bit.

4. Involve Your Children When Possible

A huge motivation for parents who choose to be entrepreneurs is the flexibility in their schedule to be more available to their children. Another motivation along the same lines is that you may be able to thoughtfully include your children in your business as helpers who are important parts of the team. This can be fun and inspiring for both your child and for yourself.

5. Remember that Balance Does Not Happen Every Day and it’s OK

Balance is definitely an overused word and too much pressure is placed on being balanced at all times. It is not possible. It is really easy to fall into a trap where you are working too hard or too much and you feel like you are failing at achieving balance at all times. Balance is not achievable every single day. Things come up and throw you off and that is OK. Remind yourself that your children will benefit from seeing you work extra hard sometimes and that your leadership skills will benefit from stepping away from your work and spending valuable time with your children. A little time management improvements can help make these days happen less.

6. Take Control of Your Calendar

For parents who are also entrepreneurs, it is highly unlikely that the traditional 8 to 5 calendar workday will work. You may find yourself scheduling client meetings while your kids are at school. You may be scheduling conference calls when you’re sitting in the car-parent pickup-line at your child’s school. You will most likely be working on things after their bedtime. Getting to create your own schedule means you can be present at all of your children’s events and you are in control of your calendar, so be mindful, map it out and take control of your calendar versus letting your calendar take control of you.

7. Take a Moment to Refocus Before you Transition From One Role to Another

Another one of the 7 tips for balancing entrepreneurship and parenthood is to take a moment to refocus before transitioning from one role to another. Juggling the responsibilities of entrepreneurship with the responsibilities of parenthood can be tough. In an effort to really be present in each of these roles, when it is possible, try to take a moment to refocus prior to transitioning from one role to another. Turning your cell phone to silent mode and putting away your laptop are obvious things to do when you are going to stop working and focus on your child, but switching your mindset is also really important.