Are your marketing efforts not bringing enough customers to your local business? Then it’s time to reinvent your approach and try new ways of advertising. Here is a comprehensive list of 9 small business advertising ideas to promote your local business.
Small Business Advertising Ideas: 9 Proven Methods
Sometimes executing just one or two marketing strategies isn’t enough, depending on the type of company you run and the response you want from potential customers. So, what are some other small business advertising ideas you can try? Here is a look at some of the most successful advertising options available.
1. Create a Google Listing
Most customers are looking for services and products online and they find potential companies through Google. This is why it is important to list your business on Google. This usually includes the name of your business, your website, address, contact info, photos of your products and services, and more. Then, you can have users and customers leave online reviews about your local business so that new customers can see how people are using your services.
2. Design a Website with SEO Practices
Your business website is the most important tool you have to reach customers and educate them about what you have to offer. Create a user- and mobile-friendly website and write relevant and original blogs related to your industry and services. This will help web visitors learn about your services but will also help with search engine optimization. SEO best practices can help your website appear higher on search results, increasing the chances of interested customers viewing it. The more people look at your website, the more followers you will generate. And this will lead to more customers converting.
3. Be Active on Social Media
Besides the internet, social media is yet another growing marketing tool. Most individuals are on some type of social media, whether it be Facebook, LinkedIn, Twitter, Instagram, etc. And so, this is a good place to target potential customers. Be active on social media, share blogs, customer reviews, the latest news, and so on. You may even respond to customer queries and questions in a timely manner and use these platforms to offer customer support.
4. Offer Promotions and Specials
To keep your small business relevant, it is important to attract customer attention. And one of the best ways to do so is by offering promotions, discounts, and specials. These can occur throughout the year or on special occasions. But running promotions encourages customers who were on the fence to complete a purchase. And this way, you can increase your customer base.
5. Consider a Vanity Number
Most business owners don’t realize that one of the top small business advertising ideas is your business phone number. For example, a toll free number is free to call and encourages interested customers to reach out to your small business for queries or customer support. On the other hand, locals calling a local phone number incur local charges instead of long-distance charges. So choosing your business phone number can make a big difference in the way potential and current customers interact with your business.
You can also get a vanity phone number that uses letters or patterns to make a number more memorable and recognizable. A vanity number is more likely to grab the attention of potential customers and stay in their memories. Here is a chance to get creative with your business phone number.
6. Run a Customer Loyalty Program
Almost all businesses have some kind of reward or loyalty program or membership to reward valuable customers. Through such a program, the more customers purchase from you, the more they benefit. It works as a win-win for both you and your most valuable clients. You may even run special promotions for members only. This will show customers you care about their business and increase customer loyalty, which leads to recommendations made to family and friends.
7. Display Reviews, Affiliates, Testimonials
Online reviews, testimonials, and word of mouth recommendations: these are all important and enticing ways to advertise your local business. Display these on your website, online and local directories, social media platforms, etc. You may even conduct case studies of high-profile clients and display them along with affiliates on your website.
8. Invest in Email Marketing
Email marketing is another common advertising tactic for small businesses to get customers. Build an email list with potential clients and customers including those that:
- Interact with your website
- Fill out a sign-up form online
- Interact with you at exhibitions
- Reach out via social media
- Call your business to inquire about products, and so on.
Then, send them newsletters, promotions, and educational posts to help them understand the value of your small business and the benefits of working with you or purchasing your products. In addition, regularly monitoring and updating your DMARC policy can further enhance your email marketing efforts, safeguarding your communication and fostering trust with your audience.
9. Try Traditional Methods: Billboards, Newspaper, Magazines, & Radio
Finally, try traditional methods of advertising. Think billboards with a catchy phrase and contact information, product reviews in newspapers and magazines, jingles on the radio. These advertising strategies have been used for years and continue to prove successful.
Promote Your Small Business Today!
Advertising doesn’t make change happen overnight. You need to lay the groundwork and watch the results. Then, make adjustments as needed such as targeting certain areas more with a virtual number or advertising more on certain platforms. Try the above advertising ideas to see which ones work best for your business!