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Sales Management: Business Phone Systems for Enterprises

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With blossoming technologies, business phone systems have been changing over the years. If you’ve recently started a sales business or you want to utilize better phone capabilities, researching various types of business phone lines is important. This way, you can select a phone system that’s great for your clientele, while also allowing your sales team to operate better. Thus, increasing efficiency and sales closings. In this article, we weigh the differences in the various phone systems you have to choose from for your sales business. And, offer the information you need to select the type of phone system that’s best for your sales management objectives.

Multiple Phone Line Systems for a Sales Business

If you tried to do sales on a typical phone line, you’d eventually end up with a situation in which more than one person needs to use the phone. Or, more than one customer dials in at once. If you don’t want to miss important sales leads or you want to have your employees dial sales leads at the same time, you’ll need multiple lines. A multiple phone line system is just that, a system that offers multiple lines routed to the same number.

These systems allow outside numbers to dial into one main phone that’s connected to multiple other lines. This allows for the capability to transfer calls to various phones. It also allows business employees to communicate with each other effectively.

VoIP Phone Systems for a Sales Business

Rather than traditional phone lines, the VoIP phone system uses internet connection to send telephone calls. This translates to many specific benefits like ease of setup, customized and cutting-edge features, and even better pricing. Furthermore, VoIP systems allow for the introduction of tollfree business numbers. This gives your sales business a way to create a branded, more memorable number associated with your industry. For example, if you manage a team that sells garage doors, you could choose a toll free number like, 1-800-GAR-AGES.

Sales Management Business Phone Systems
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Further Functionality for Sales Teams

Additionally, VoIP systems allow you to choose extension numbers for each of your sales employees. This way, they can give out their individual business numbers so they can stay connected with sales leads to increase the likelihood of closing.

As a part of sales management, you’re likely to utilize CRM systems that allow you to document clientele. One of the advanced features of a VoIP system is that it can connect with software systems, including CRMs. So, if you think that this type of business phone system is the best for your company, make sure to choose one that integrates with your current business software like your CRM.

Due to its customizable features and adaptability, VoIP systems are a great option for sales-driven businesses. And, they can definitely help in your sales management efforts by keeping things organized and your calling customers satisfied.

PBX Phone Systems for Sales Businesses

PBX, or private branch exchange, is a type of business phone system that offers a way to have a private phone line for business. It allows for customizable features of other advanced phone systems like call forwarding, voicemail, routing, and conference calls. However, it does differ from your standard multiple line system. This is because it doesn’t route directly to your phone unit, but can do so through a cloud (internet storage) or another VoIP system. Most people choose PBX systems because they provide more functionality than a multiple phone system but aren’t as expensive as other options. Again, if you have a smaller business, this may be a good option for your sales team. But, if you need advanced features and can live with the functionality of a standard multiple phone line system, this may be a good choice for your business.

Get Your Business Phone Numbers Through United World Telecom

No matter what types of business phone line systems you consider for better sales management, you’ll need to have a business phone number to go with that system. Whether you need a local number, toll free number, or a vanity phone number, we’ve got you covered. Contact us today to learn more about setting up your new business phone number!

Top Medical Answering Service: Comparison and Review

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If you run a business in the medical industry, you’re probably aware of the benefits of medical answering services. These answering services are uniquely designed to the needs of medical companies. Their services often include handling large volumes of inbound callers, providing 24/7 coverage, and reducing in-house staff. This article will cover the top medical answering services. It will also cover how savvy businesses can create their own virtual answering service with United World Telecom. Read on to learn more.

Signius Communications

Signius Communications has been based in the United States for almost a century. Their service enables your organization to benefit from highly-trained staff equipped with state-of-the-art technology. Helping clients both large and small, Signus offers 13 locations and a staff of over 200 agents. Their services can save on operational costs and make your organization exceptionally efficient at processing inbound calls. 

Stericycle

Looking for a B2B medical answering service? If so, Stericycle, Inc. provides telecom solutions for commercial companies. With over 25 years of experience, Stericycle has grown from a small medical waste management company to an industry leader. Their offerings encompass complex and highly-regulated areas in the medical industry, including patient access services, customer contact, and much more.

Sound Telecom

Founded nearly three decades ago, Sound Telecom provides 24/7/365  telephone medical answering services. They serve customers throughout the United States and British Columbia, Canada. What separates Sound Telecom from its competitors is the sheer diversity of its state-of-the-art telecom services. Among these are online chat, email response, voice logging, and a web-based portal for easier access to account data. Some of Sound Telecom’s clients include American Red Cross, Blue Cross, Siemens Medical Solutions, and many more. 

Top Medical Answering Service Comparison Review
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Creating Your Own Medical Answering Service with United World Telecom

If your organization wants to keep its medical answering service in-house to save money and create a more customized service, United World Telecom is the perfect service provider for your virtual answering service needs. By using virtual phone numbers of various types (i.e. toll free numbers, vanity numbers, geographic numbers) and customizable functionalities, your organization can specifically tailor how inbound calls are received, processed, and answered.

The first step is to choose virtual phone numbers that enable your clientele to reach your business without incurring long distance fees and service blockages. Considering that United World Telecom offers virtual phone numbers in over 140+ countries worldwide and nearly every city/geographic region, your organization can accommodate callers no matter where they’re located. At www.unitedworldtelecom.com, you’ll encounter a series of dropdown menus that enable you to choose the country code and number type, as well as determine the destination number where calls can be routed to. Setup is easy and virtual answering services can be used almost immediately after placing an order.

Furthermore, United World Telecom’s service enables endless functionality depending on your business model. For instance, if you’re looking for an after-hours answering service, the add-on “time of day routing” can be used. This enables your business to route calls outside of regular operating hours to a call processing facility in another location. Also, by using a PBX (Private Branch Exchange), inbound callers use a directory system to navigate through your company’s various departments and personnel. This enables them to obtain the information they need and speak with a company representative. Overall, these medical answering service features can make your medical organization substantially more efficient. 

 

ITFS Numbers

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In an increasingly competitive market, business owners must keep up with new advances in technology and strategies to stay ahead of the competition. The area of communication between customers and those who work within an organization is by far one of the most critical. Facilitating communication with customers in every way possible is the first step.

Toll free numbers allow callers to reach your business at no cost to them. This is a huge draw for customers, as toll free numbers portray the image of an established company and also send a clear message to the company’s customer base that their calls are so important that the company is willing to pay for them.

International toll free service numbers, also referred to as ITFS numbers, are the international equivalent of a United States toll free number in that they allow someone to call a business and the business pays for the call. With ITFS numbers, your customers in one country can make toll free calls that can be received in another country.

ITFN - international toll free
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For business owners that wish to expand their business to another country or have already expanded and are physically located outside of their business location, providing international clients a better way to contact your company will help to build loyalty to your brand. Research indicates that if your company is easier to communicate with, then the chances of a customer continuing to do repeat business with you, as well as refer friends and family to your business, increases.

Our Process

The process of acquiring ITFS numbers is fairly simple. It does not require a hefty amount of upfront costs. Typically, ITFS numbers are virtual phone numbers that can be forwarded to your existing phone line. United World Telecom offers ITFS numbers, as well as many corresponding features to work with these numbers. Some of those features include email, fax, SMS messaging, customized greetings, outbound calling, unlimited extensions, rollover minutes, simultaneous ringing, sequential forwarding, and many more.

The use of ITFS numbers makes it easier to operate on an international scale. For example, if you are located in the United States and customers need to reach you in Australia, you can provide them with Australian ITFS numbers and the calls from your Australian customers will be seamlessly forwarded to your offices in the United States. Calls may be forwarded to a landline or a mobile phone line of your choosing.

ITFS numbers help to increase your international reach and will help to boost your overall brand image on a global scale. These are two key factors in achieving success with an international expansion.

United World Telecom offers a variety of options for virtual phone numbers, including ITFS numbers. United World Telecom provides virtual phone numbers in over 150 countries worldwide and has been working in the area of global communications for over two decades. Though United World Telecom offers a variety of communication options for both business and personal use, business communication alternatives are a primary focus for UWT.

Benefits of ITFS

Ultimately, the benefits of using ITFS numbers are that they will improve the overall brand strength and drive more business to your organization. It is much more likely that a customer will reach out to you if they are not responsible for any fees related to the phone call. More access to your organization means a higher chance of sales and greater opportunities for an increase in overall success.

If you have been considering expanding your business to other countries outside of your home country, contact United World Telecom for a full review of ITFS number options and how turning to these options can benefit your specific company directly.

VoIP: Today’s Top Solution for Business Phone Numbers

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What is the best phone system for your small business? There seems to be an unlimited number of choices when it comes to choosing a communication system. There are landlines, Voice over Internet Protocol or VoIP systems, virtual numbers, cloud-hosted, and more. Although there are plenty of options to choose from, VoIP Business Phone Numbers might be your best choice.

The Benefits of using VoIP Internet Phone Services

Most small businesses prefer to use VoIP because unlike landlines, the VoIP systems run over a reliable internet connection. Many companies prefer VoIP because they can run their telephone lines over the same internet line that they run their businesses through. Sometimes a business uses the same internet connection for both the phone and the internet. Because of this, the business won’t have to go through any installation processes or have to deal with adding phone lines to multiple offices. In addition, they can integrate with the computers that already have in the office. Employees are able to make calls from their laptops and computers or set up their voicemails to be sent to their email. If a business is using a CRM program, it is very beneficial because businesses will easily be able to keep up with customers’ inquiries.

VoIP systems also make the most sense for small businesses because they work with small and affordable PBX equipment. PBX equipment allows for small businesses to have access to many features that generally only a large corporation would have, like call recording and conference calling, all for a low price.

VoIP Business Phone Numbers
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How VoIP Business Phone Numbers Work

The VoIP system works similarly to how a landline system does. You can choose your phone number and area code, or if you prefer to use a toll free number, you can select that as well. Some businesses prefer to have both. VoIP makes the most sense for small business owners because it is easy to manage in a simple to use online portal. From the online portal, managers can delegate phone numbers as well as extensions and choose which features to turn on and off. From the online portal, administrators can also add new lines whenever they need them.

VoIP began gaining more popularity in recent years because the original problems with VoIP are virtually nonexistent. Years ago there were problems with call quality and static; however, now that internet technology has improved so has VoIP. The connection is so much better now that it sounds the same as if you were using a landline. Because of these improvements and the phone service cost savings, VoIP has been steadily moving to become the standard for all businesses.

Types of VoIP Business Phone Numbers

If you are planning on using a VoIP system for your business be sure that there is a reliable internet connection. It is also essential to decide which PBX equipment is best for your business. There are two options; on-premises or cloud-based PBX. Some phone providers will offer both while others offer one or the other.

If you choose to use VoIP on-premises, you must have room for the PBX equipment installed in your office or store. It is up to you to train your IT staff to upgrade it and keep it running and secure. Because  IT staff is the one maintaining the PBX, you are in complete control of the system. On-premises PBX is best for security because everything is run from inside of your business. However, if a business doesn’t have it’s own IT staff, then they will not be able to use the on-premises option.

Another option is cloud-hosted VoIP. These are popular among small businesses because the equipment is housed off-premises by the provider. The provider is the one who is responsible for upgrading software, making sure everything is secure, and housing all of the equipment. This way is also faster because upon activation you’re ready to go. If you decide on a cloud-hosted system be sure that the provider has enough bandwidth to support a growing business. If there is not enough bandwidth, calls could suffer in quality.

The popularity of VoIP among small business owners comes as no surprise. It is one of the best ways to keep you in constant contact with your customers and the most affordable and easy-to-use option. To learn more about our virtual phone number services and how you can integrate them into your marketing strategy, contact us.

Toll Free Numbers for Marketing Campaigns

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Before starting a new marketing campaign, you may be wondering if a toll free number will be useful. If you are considering getting a toll free number for your business as part of a marketing strategy, there are a few things to keep in mind before committing to a number. Toll free numbers are a very affordable way to boost any marketing campaign and they come with many benefits. Here are a few things to consider before deciding on your number.

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1. Choose your words wisely

Toll free 800 numbers are a useful business tool used by many businesses; in fact, the popularity of these numbers has created a need for 800 numbers to expand to numbers such as 855, 866, 877, and so on. However, you shouldn’t just purchase any available number. The number you choose needs to be easy to remember in order for it to be the most useful number for your business. Vanity numbers are popular for this reason as well. When choosing a vanity number, make sure that it pertains to your business. You can use a company tagline or a short word that states what your store sells.

2. Go all the way

Choosing all numbers or all letters is better than selecting a mix. Toll free numbers that combine words and numbers confuse customers and aren’t easy to remember. For example, 1-800-329-HOPS is not a good idea for a marketing number. You’re essentially asking your customers to remember a random group of numbers before a word. The only numbers before the word or phrase should be the 1-800.

3. Set goals

As with any marketing strategy, you’ll want to set goals that align with your overall vision for your company. Popular goals found in many marketing strategies include growing phone sales, generating leads, creating customer loyalty, and setting your business apart from the competition. Once you have your goals in front of you, then you can take time to develop the entire strategy effectively.

4. Put your number on everything

Once you have chosen the right toll free number for your brand, then you can market it everywhere. Place your number on your website, brochures, social media accounts, billboards, business cards, radio and TV ads, magazine or newspaper ads, and on merchandise like pens and notebooks.

5. Regularly track your results

Like any good marketing strategy, you need a way to track the influx of purchases from each outlet. That way, you can decide later on what works and what isn’t working for your company. Toll free numbers are the same. Some things are easy to measure, such as seeing a boost in phone calls for your toll free number. But in order to see just how many sales are taking place from this bump in calls and finding out where your new customers found the toll free number means you need to find a way to track the source of the phone calls. United World Telecom comes with a feature for all of their virtual phone numbers that allows you to monitor phone calls in your settings. The same day that you set up your toll free number, you can also set up your online account. You can manage all of your features from this account 24/7.

A custom toll free phone number is an excellent choice for most companies as it is an inexpensive way to double your marketing efforts across all of your current campaigns. As long as you choose the right number to represent your brand, you should be on your way to success. This number not only communicates the benefits that your company provides, but it also reinforces your brand across several channels and helps to differentiate your company from its competition. If you are thinking about getting a toll free number for your business, consider contacting United World Telecom at 1-877-898-8646 to get started on choosing the best toll free number for your company.

Does Your Business Need a Toll Free Number in the Age of Mobile?

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Technology has been quickly evolving over the past few years. The telephone industry is not an exception to this. Ever since the first toll free number debuted in the 1960s, the popularity has been growing. The toll free number became so popular among businesses that actual 1-800 numbers became so hard to come by, other toll free prefixes had to be introduced to keep up with the demand. Starting in the 2000s, the popularity of the toll free number began a slow decline as more people began to rely on social media for promoting their businesses. So, in this social media and the internet-driven world are toll free numbers still necessary for companies?

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The number 1 benefit of having a toll free number in the age of mobile is that there is no replacement for speaking to another human being. All customers will want to get in touch with your business through their preferred method of communication, and many customers would rather talk to a fellow human being over the phone. The big takeaway for the usage of toll free numbers and other communication methods is that you need to provide multiple ways for customers to contact you. But why get a toll free number when you already have several options for your customers to reach you?

1. Improvements to customer satisfaction

To reiterate, your customers need a way to get into contact with you. People need ways to get in touch with businesses they are purchasing from, or considering purchasing from. Not having methods of communication easily found on your company’s website will leave a bad taste in the customer’s mouth. A toll free number is one of the best ways to get in contact with your customers right away. When a customer makes a phone call, they know it will be only moments before they reach someone who can assist them with their inquiry. Other forms of communication, such as email or sending a direct message take a long time and may not get a response right away. When a customer sends a message through an online form, they can’t be guaranteed that it was read or that it will get read in time for them to get their problem solved.

Toll free numbers are also free for customers to use.

2. Toll free numbers are memorable

A great benefit to having a toll free number is that they are easy for your customers to remember. The most successful companies that use toll free numbers usually have a vanity number and/or promote the number on a radio ad or commercial with some sort of jingle attached. 1-800-Pilates for your studio is a much easier number to remember than a cluster of random numbers. If you are a company that sells a particular product or uses a specific tagline, consider getting a vanity number so that you can generate sales and market with it.

3. Reliability

Most people associate toll free numbers with large corporations who can afford a large marketing budget, but the truth is, they are incredibly affordable, and any mom-and-pop-shop can get one. This association with bigger businesses can make people believe that your business is more extensive than it actually is. Even if you are working from your kitchen counter, you can add more credibility just by getting a toll free number. At United World Telecom you can also choose from a variety of different plans that will fit the size of your business, no matter what your needs are.

4. Portability

If you are putting off getting a toll free number because you think that your business will be moving soon, that’s a mistake for multiple reasons. First, if your company does move around, then you need to have one number that isn’t changing all the time. Second, toll free numbers are portable, which means you can take your business anywhere and you can still take your number with you. Third, if you change providers, you can always port the toll free number. So, don’t wait until you make a move to buy a toll free number. Start using one now!

5. They’re great for marketing

Having one toll free number means you can market your business’ number everywhere you are advertising your business. It can be placed on brochures, business cards, your website, TV ads, radio ads, print ads, etc. Plus these numbers can help you keep track of your marketing efforts. With a toll free number, you can create multiple extensions, meaning you will be able to find out where the call came from. For example, there could be one extension for brochures, another one for commercials, and another for billboards. You can track how many calls you’re getting from each marketing method and then based on that research, choose what you should be spending more marketing money on and which marketing strategies to skip.

Why Virtual Phone Numbers are Essential for Productivity

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Productivity is a crucial factor in any business however large or small. If it starts to wane, then profits begin to plummet. One of the best ways you can boost productivity is by using virtual phone numbers.

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These days, more and more employees are juggling family, school, and other commitments outside of work. These are some of the main reasons why so many employees prefer to work from home. Before you rule this idea out, think about it carefully. Allowing your employees to work from home can be beneficial to you and your company in many ways. Here are just a few examples:

  • Cutting down your overheads: If your team works from home, you don’t have to provide them with an office. This means you can save money by not having to rent a workspace for them.
  • Increasing flexibility: Because employees are working from home, they can flex their hours. This means you can have someone available to cover customer service whenever you need them. And that means no dissatisfied customers because they will be tended to.
  • Employees love telecommuting: They can kiss goodbye to those stressful rush hour commutes and work from the comfort of their own home. Many employees, particularly millennials, are actively seeking jobs they can perform from home.
  • Increased productivity: People who telecommute are 20 percent more willing to work over 40 hours per week. What’s more: studies show that telecommuters are 20 percent more productive, and they miss far fewer days of work than their in-house colleagues.

How to Optimize Productivity When your Staff are Telecommuting

You can get the most out of your staff when they are telecommuting by using a virtual telephone system. United World Telecom is a leading provider of virtual telephone numbers. Virtual phone numbers eliminate communication gaps between you and your team members and your employees and your customers.

You can assign virtual phone numbers to individual members of staff or to a group of users. With virtual phone numbers, you can also set as many extensions as you need so that customers can connect with the department or employee they need. Extensions also make it easy for you to connect with your team members.

With virtual phone numbers, calls can be routed to the number or numbers of your choice, whether it is your office number, landline, or your employees’ personal cell phone numbers. This is particularly valuable if you have customers overseas who are located in a different time zone. You can make sure your team never misses a call.

No Need for Technical Training

Because virtual phone numbers are easy to use, you can control everything using an online interface – there is no need to pay for technical training for your employees. Your virtual phone number provider takes care of everything else, so you don’t have to purchase expensive software.

Furthermore, when you sign up for your virtual numbers with United World Telecom, you will also have access to a suite of advanced features, which can help to boost your brand and make your company look more professional. These include:

  • Call recording
  • Simultaneous calling
  • Local ringback tones
  • Black and white lists
  • Rollover minutes
  • Voicemail to email
  • Fax to email
  • SMS to email
  • Failover forwarding

Making and receiving calls from a virtual phone number has never been easier.

Other Advantages of Telecommuting Using Virtual Phone Numbers

If you are still not convinced that you can boost your productivity with virtual phone numbers, here are some more benefits for you and your telecommuting team:
Optimal connectivity: Because you are combining bring-your-own-device with intelligent call forwarding, it is possible to make calls from anywhere in the world. It’s virtually impossible to miss or drop a call when you have so many options.

  • Ultimate communication management: Using just your smartphone, you can use features which allow you to process incoming calls from multiple channels. You can also assign call back requests, emails, and missed calls to specific employees.
  • Immediate deployment: Because virtual phone numbers require no dedicated hardware to operate, as soon as you have signed up for them, you are good to go. United World Telecom can help you pick from local or toll free virtual phone numbers.
  • Superior flexibility: All the available features are completely customizable. These include recording a personalized greeting, routing patterns, voice menus, and black and white lists. You can activate and deactivate numbers and features as you see fit.
  • Ultimate control: You can tend to all your virtual phone number communications using United World Telecom’s online dashboard. The interface documents every activity that’s going on within the virtual phone system, including all incoming and outgoing calls, even missed calls, voicemails, faxes, SMS activity, and internal interactions. You have all these metrics at your fingertips. You can also record any or all incoming and outgoing calls, which is great for customer support training and resolving customer disputes.
    Contact United World Telecom today and ask for a free trial without any obligation!

Achieving First Contact Resolution

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Quality customer service is a necessity to run a profitable business that continuously attracts new customers and retains the loyalty of past buyers. Every entrepreneur values customer service, no matter the size of their business. Yet, new business owners and established professionals often hear the same advice about customer service management.

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Call center employees must be well-trained. Agents should also be friendly and patient to show customer appreciation while also making callers feel more comfortable when speaking with team members.

What is First Contact Resolution?

What about repeat calls from customers? Finding a solution for customers during the first conversation is ideal. When a customer calls back to discuss the same problem, this is often negative and not the desired result after the first call. When you can fully satisfy the customer during the first call, this is known as achieving first contact resolution (FCR).

A Solutions-First Approach

FCR greatly elevates the customer service experience and prevents upsetting delays. Furthermore, it shows how knowledgeable your team is in your industry. Negative callback experiences lower staff morale and can frustrate callers. Resolve customer issues and they don’t have to call back to ask similar questions or inform you that your help was ineffective.

Achieving the first-contact resolution at your call center is a unique process for every business. Use these four tips to help increase it.

Track FCR In Your Company

The first step to achieving first contact resolution is knowing your company performance by tracking metrics. Gather data to find areas where first-contact resolution is easily achieved and where more work needed. Tracking performance allows managers to see where employees need additional training and support, increasing the likelihood of solving customer problems on the first attempt.

Areas of poor performance require special attention in the process of achieving first contact resolution. Understanding why FCR was not achieved by knowing why customers needed to call back is key for management to modify their training approaches and strengthen all aspects of the customer service approach.

Know Thy Customer

Knowing the customer is essential for achieving first contact resolution, and the best customer service agents understand customer behaviors on a deeper level. Understanding spoken and unspoken behaviors allows reps to better analyze individual needs and the most effective strategies during the call. Effective customer service agents often go off-script because they can notice the caller’s tone of voice and word choices. These observations help customer service agents address hesitation and confusion by providing more assistance during the first call.

Understanding customer behavior while achieving first contact resolution does more than impress the caller. Customers will feel genuinely understood, and this strengthens their personal connection with your brand. A true sense of connection will naturally inspire buyers to continue investing in your business and recommending your services to others.

Set Specific Goals For Team Members

Setting FCR as a priority means setting clearly defined goals. As these goals are being set, supervisors must explain why these guidelines are in place and the positive impact achieving first contact resolution would have on the company.

If call center agents are only achieving first contact resolution, they might think this is a good sign without realizing FCR should be a frequent occurrence. FCR adds more value to the company, resulting in more calls and sales.

Let employees know the importance of achieving first contact resolution at team meetings (or individually). Agents are communicating with customers every day, which provides an understanding of customers in a more personal way.

Let your customer service agents tell you about their experiences with callers for a deeper level of insight. Then, show your team that you value their knowledge by incorporating their suggestions as you continue setting guidelines for achieving first contact resolution.

Ask The Customer

After achieving first contact resolution is set as the priority that everyone in your business understands, data should also be gathered from the customer directly. Provide the option for customer surveys to allow customers to openly voice their opinion on your service. Management and agents can use customer input as a resource to determine the best course of action moving forward.

Achieving First Contact Resolution Is Profitable

Today running a successful business means finding a way to stand apart from competitors. Operating a business that customers enjoy connecting with leads to more purchases as callers speak directly with team members for assistance.

Strengthening your first contact resolution is an important part of setting your brand apart as an expert in your market as well as a leader in customer service. Leaders in the customer service field are among the best assets for a business looking to grow. Your customer service agents are imperative to the efforts of becoming a more reputable business. Empowering your customer service teams will help them to be confident and impactful when speaking during phone calls. Keep in mind, you also have the option of using software and additional resources to help your customer representatives achieve first contact resolution goals.

Marketing Campaigns To Boost Customer Service

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Startup funding matters, but it isn’t the deciding factor of your success in the market. Originality is key for today’s marketing campaigns, and the way you advertise your products is the best way to boost your public appeal.

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Your company is defined by more than your mission statement and messaging style. The perspective of your customers also determines how your business is perceived by consumers.
When you work to improve your marketing campaigns, customers will work for you by sharing your advertisements and mentioning their positive experiences when doing business with your company.

Read on for tips using your marketing campaigns to boost customer service.

Have Personality

Customers aren’t expecting brands to follow traditional guidelines when conveying their message. Instead of focusing on the facts and lacking personality, customers want to get a feel for who you are and what your business truly stands for before purchasing your products.

This desire for genuine content is why vlogs have skyrocketed in popularity on YouTube and on social media platforms. Likewise, behind the scenes footage is intriguing and unscripted. This is the content viewers enjoy sharing, and it can immediately change their perspective.

Honesty connects audiences to a brand before they reach out to your team. Marketing campaigns naturally boost customer service when people feel that they have something in common with your vision or your team members. Once common ground is established, potential customers will be more supportive and willing to invest in your company.

Use Social Media To Your Advantage

People began to rely on social media to stay in touch with friends and family when the concept was introduced. As more businesses began to market through social media, customers followed suit, building stronger relationships with brands they trust. Likewise, social media became a tool for researching businesses, purchasing products, and reading customer reviews.

Today, social media is the most popular outlet for brands and consumers to share their thoughts and important updates. Properly utilizing social media allows businesses to attract new customers and build a favorable reputation in your industry.

Social media is a tool for marketing campaigns to boost customer service as it solidifies your presence as a modern brand. Furthermore, social media adds a level of transparency customers appreciate. They can read the comments to see how you conduct your business and how past customers felt about their experiences.

When you decide to invest the time into social media marketing campaigns to boost customer service, take things a step further by interacting with customers. Thank users who mention your products, offer deals and promotions via messaging, and join conversations about topics related to your industry.

Request Customer Feedback

What better way to understand your customers than asking for their feedback directly? Marketing campaigns to boost customer service are effective when encouraging customer feedback because customers want to share their opinion – especially if they enjoy doing business with your company.

Business owners enhance the customer service experience because when you market your business by asking for feedback, it shows you value the input of people who purchase your services. Furthermore, you can implement the ideas customers give you to prove that your company puts the customer first. This has the ability to strengthen relationships with consumers and other industry professionals.

Distribute Email Newsletters

Email marketing is an outlet for sharing your professionalism, latest deals, and unique voice. Use email newsletters to keep customers informed and engaged.

Businesses don’t have to send out letters by mail when using marketing campaigns to boost customer service. Email marketing usually has a high return on investment because almost everyone, even in diverse age ranges, checks their email daily. Personalize emails by linking them back to your products and sharing insider tips and updates.

Offer Free Trials

Everyone loves freebies and giveaways. Free trials can be used as a strategy to introduce new products to the market and analyze customer preferences. What logos and branding styles appeal to target customers? How are customers responding to your product? Are the instructions and advantages easy to comprehend?

Answering these questions will help you set prices and customize marketing campaigns to boost customer service.

It’s important to show that your company is relevant and customer-oriented. Public reaction to a new product or service provides the insight you need to create future marketing strategies and determine the best approach to customer service. You have to know that there is a diverse range of customers out there that you can reach. While we were once limited to television and print publications, we now have the internet to help our brand be successful from any location in the world.

Customers are constantly being advertised to so they want something that is original and that fits their lifestyle and vision. It’s not uncommon for new businesses to fail because they didn’t have an impactful and innovative marketing strategy that puts the customer first. Don’t make assumptions. Take the appropriate actions to find out customer needs and react accordingly.

Empowering Your Customer Service Team

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Customer service teams are often at the center of globally recognized companies and small businesses. Regardless of the industry, these teams have one thing in common: they connect with customers on a professional and emotional level. Working as a customer service professional is a responsibility fueled by learning and innovative thinking.

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Managers can provide support as agents work and find their unique voice, but there’s no need to look over their shoulders to help. The best companies don’t thrive on micromanagement. Instead, they create effective customer service teams by providing access to the tools employees need to succeed.

Empowering your customer service team through knowledge and freedom will increase their confidence and helps them to make customers happy. The relationships your customer service agents build with callers is critical to the success of your business because an exceptional customer service experience will keep your customers confident in their decisions and loyal to your brand.

Word of mouth advertising is no longer done face to face. Sharing both pleasant and negative experiences online is now the norm. Keeping this in mind, it’s imperative to help agents deliver a memorable experience. Through the internet, customers will see your reviews and use this information to determine if doing business with you is the right choice.

Keeping your customer service team motivated should always be a focus of training throughout the duration of their employment. Use these tips to empower your customer service team while creating more productive and motivated work spaces.

Ask Customer Service Agents For Advice

Showing employees their input holds weight when making company decisions is a key method for empowering customer service agents.

Callers are frequently expressing their thoughts for improvements to agents. Your call center representatives know customer preferences better than anyone because they speak with customers daily and receive feedback.

Therefore, when service agents share their ideas, it’s important to listen. Their input is coming from the diverse perspectives of your clientele while understanding the internal operations of the company.

Guessing the needs of customers is often ineffective, and communication gaps have multiple negative effects. Failure to communicate properly can alienate team members, resulting in a higher turnover rate. Sales can also suffer because customers may have trouble connecting with a brand that demonstrates poor messaging.

Request the input of agents and you’ll be empowering customer service teams by showing appreciation for their knowledge. Your marketing strategies will also be more impactful when using the knowledge of your team to customize your advertisements and brand message.

Provide Access To Mentors

Assessing skills and investing company time and resources into training is expected for new team members. But training shouldn’t stop after the hiring process.

Your team must stay competitive to be a leader in your industry as markets and technologies continue to evolve. Consider mentorship programs as a resource, and make the programs easily accessible.

Coordinate a team of mentors with experience and a proven track record for implementing strategies that work. These experts are empowering for your customer service teams because their personal stories of trial and error can resonate with employees and boost confidence. Your team members must accept their role as a constant learning experience. They don’t have to feel the pressure of knowing (or not knowing) everything or be afraid of making mistakes.

There are always goals to meet, but that doesn’t mean everyone knows the strategies of how to meet company objectives and hit deadlines. The right mentors will help customer service agents understand various ways to meet goals and discuss approaches that enhance the customer experience.

Management roles require an extensive amount of time and energy. When supervisors have to oversee company operations and assist customer service agents, it doubles their workload and creates a tense environment. Managers can feel more comfortable to let team members work freely as they become more knowledgeable.

In Conclusion

Empowering customer service teams helps team members to be more comfortable in their role as they create profitable relationships with callers. Furthermore, it creates a deeper level of commitment to the company because employees are at ease when working knowing their work is valued and know company leaders have their best interests at heart.

While empowering customer service teams is the focus, workplace empowerment will benefit the entire company. An empowered customer service team is more likely to close sales, which positively impacts the brand’s value and bottom line. As other businesses notice the success of your team, it opens the door to more sponsorships and partnering opportunities.

Positioning your business as a trusted authority in your industry takes work, and a strong team dedicated to customer service will always be beneficial. When your business is providing high-quality goods and services while meeting the needs of customers, you’ll build a commendable reputation and inspire customer loyalty.