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VoIP: Today’s Top Solution for Business Phone Numbers

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What is the best phone system for your small business? There seems to be an unlimited number of choices when it comes to choosing a communication system. There are landlines, Voice over Internet Protocol or VoIP systems, virtual numbers, cloud-hosted, and more. Although there are plenty of options to choose from, VoIP Business Phone Numbers might be your best choice.

The Benefits of using VoIP Internet Phone Services

Most small businesses prefer to use VoIP because unlike landlines, the VoIP systems run over a reliable internet connection. Many companies prefer VoIP because they can run their telephone lines over the same internet line that they run their businesses through. Sometimes a business uses the same internet connection for both the phone and the internet. Because of this, the business won’t have to go through any installation processes or have to deal with adding phone lines to multiple offices. In addition, they can integrate with the computers that already have in the office. Employees are able to make calls from their laptops and computers or set up their voicemails to be sent to their email. If a business is using a CRM program, it is very beneficial because businesses will easily be able to keep up with customers’ inquiries.

VoIP systems also make the most sense for small businesses because they work with small and affordable PBX equipment. PBX equipment allows for small businesses to have access to many features that generally only a large corporation would have, like call recording and conference calling, all for a low price.

Get VoIP Business Phone Numbers
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How VoIP Business Phone Numbers Work

The VoIP system works similarly to how a landline system does. You can choose your phone number and area code, or if you prefer to use a toll free number, you can select that as well. Some businesses prefer to have both. VoIP makes the most sense for small business owners because it is easy to manage in a simple to use online portal. From the online portal, managers can delegate phone numbers as well as extensions and choose which features to turn on and off. From the online portal, administrators can also add new lines whenever they need them.

VoIP began gaining more popularity in recent years because the original problems with VoIP are virtually nonexistent. Years ago there were problems with call quality and static; however, now that internet technology has improved so has VoIP. The connection is so much better now that it sounds the same as if you were using a landline. Because of these improvements and the phone service cost savings, VoIP has been steadily moving to become the standard for all businesses.

Types of VoIP Business Phone Numbers

If you are planning on using a VoIP system for your business be sure that there is a reliable internet connection. It is also essential to decide which PBX equipment is best for your business. There are two options; on-premises or cloud-based PBX. Some phone providers will offer both while others offer one or the other.

If you choose to use VoIP on-premises, you must have room for the PBX equipment installed in your office or store. It is up to you to train your IT staff to upgrade it and keep it running and secure. Because  IT staff is the one maintaining the PBX, you are in complete control of the system. On-premises PBX is best for security because everything is run from inside of your business. However, if a business doesn’t have it’s own IT staff, then they will not be able to use the on-premises option.

Another option is cloud-hosted VoIP. These are popular among small businesses because the equipment is housed off-premises by the provider. The provider is the one who is responsible for upgrading software, making sure everything is secure, and housing all of the equipment. This way is also faster because upon activation you’re ready to go. If you decide on a cloud-hosted system be sure that the provider has enough bandwidth to support a growing business. If there is not enough bandwidth, calls could suffer in quality.

The popularity of VoIP among small business owners comes as no surprise. It is one of the best ways to keep you in constant contact with your customers and the most affordable and easy-to-use option. To learn more about our virtual phone number services and how you can integrate them into your marketing strategy, contact us.

Getting a Toll Free Number for Your Business is Easy

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Getting a toll free number for your business is a convenient way to boost your communication with your customers. You can find toll free numbers from a variety of providers with different plan options.

Some businesses can benefit from a toll free number more than others. For example, if you are a startup, local, or a small business, a toll free number makes sense for you because it gives your business instant credibility. It is also suitable for growth because with a toll free number you can reach a national audience. E-commerce businesses and home-based businesses can also benefit from toll free numbers because if you do not have a physical address for a store, you need a reliable way for your customers to get in contact with you. Franchise businesses can also benefit from a toll free number; whether you have already franchised your business or want to head in that direction. It is a great way to keep all of your companies working under one number.

If your business falls into one of these types of companies, then you should be thinking critically about getting an 800 number. If you’re still on the fence, that may be because you are unsure of the way that it works. An 800 number is a useful number for businesses of all types because it provides a link between customer and business that does not cost the customer anything to call. Toll free numbers also are a way to connect people from across the country with your business. They are especially vital for companies that need to spend time on the phone with their customers. They are simple to set up and easy to transfer as well. If you want to personalize the toll free number to a vanity number like 1-800-DOGFOOD, most providers will offer options for such personalization which can make your business more recognizable.

Getting a Toll Free Number
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Benefits of Getting a Toll Free Number

So once you have decided your business can benefit from a toll free number, how do you go about getting one? Follow these steps to get started with your new toll free number today!

Research multiple providers

The first step to finding the right service provider for your business is by doing your research. Compare rates and plans of the top toll free number providers. Each provider will have slightly different features and prices. It is necessary that you figure out which provider has the features that you need within your budget for your toll free line. Some providers have monthly payment plans while others will charge by the minute with no minimum. You should collect data on how many calls you receive and need to make currently to find out the best plan that works for you.

Research the features

Once you have narrowed down your search by the plan, you must make sure that the providers you have narrowed down offer the right features for your business. Some providers will offer features like call recording, unlimited extensions, customized greetings, and simultaneous ringing. Remember your business’ needs and budget when deciding on features.

Contact United World Telecom or another service provider of your choosing

Many companies offer 1-800 toll-free numbers, so do your research before choosing the best provider for your business. Since you’re already here, you may have decided that United World Telecom is the best option for your business. United World Telecom offers several ways of getting in contact with them. You can get started by calling our toll free number at 1(877)898-8646, using our online chat box, or by ordering online via UnitedWorldTelecom.com.

Set up an account

Once you have chosen the right service for a business, you can start to set up your account right away. Choose the number that you want and if you decided to go with a vanity number, try to pick one that closely matches your business. After setting up an account, you should be up and ready to go the same day.

Route your phone lines

A toll free number can be routed to the phone lines that you already have. You may need to choose to have a PBX set up on the premise or to opt for a cloud-based PBX. If you select the cloud, you can be ready to go without having to install a PBX. There is also an option to route the toll-free number to a landline as well. Once you’ve signed up and set up your account, you’re done! You’re all ready to start taking calls within the hour!

Designing Business Cards? Use a Virtual Phone Number

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As the world goes more and more virtual, one thing is still consistent: business cards. If you do not have a business card that you can bring with you to networking events, you are missing out on a lot of opportunities and new contacts. So if everyone has a business card, how are yours supposed to stand out among the masses? Whether you are designing business cards for the first time or looking to revamp your old business cards, check out these eight tips to creating a better business card.

Tips for Designing Business Cards

Adhere to basic design standards

The standards for designing business cards as follows:

    • 300dpi has the best image reproduction
    • Typography should be minimal but not so small that it is illegible
    • Use CMYK to design your cards
    • Make sure that your copy is 5mm or more away from the edge
    • When it comes to choosing a font, be sure to find one that is easy to read and stand out. Stay away from script type, unless you’re a calligraphy business showing off your original work. (However, even then it should be very legible.)

Start with the most important information

Different standard business card sizes vary depending on the country that you are in. This is probably because wallet sizes differ from place to place. Either way, a business card will be easy to hold onto and store. You will be working with a small canvas for creativity, but you must make sure that you include your most relevant contact information. After all of the crucial information is stated on the card then you can begin to get creative with your design around the type.

Avoid simple mistakes

Before printing your business card, be sure that you provide a bleed that is stated on your printer. Also, level borders around the card should be avoided in case the card isn’t cut perfectly. Misaligned borders are glaringly obvious to anyone you will be giving your card out to. It is like having a stain on your t-shirt on a first date; it’s all the other person will notice.

Designing Business Cards Designer on Laptop
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Use a virtual phone number

Highlight your virtual phone number on your business card. Business cards provide an easy way to exchange contact information with prospective clients and collaborators. Business cards are a great way to get people to call your business.

Think outside of the box

Most business cards are printed on the same type of material. This is usually because it is the most affordable option, but if you’re willing to spend a little more, you can take a bold design stance with your business cards using more creative options. Formats like wood, plastics, metals, and slate are all options for printing your cards. The business card still needs to be compact and portable, but as long as you keep that in mind when choosing an alternative material, you can’t go wrong with a card that stands out from other business cards.

Opt for a special finish

There are places to cut costs, but when choosing business cards, you shouldn’t be cutting costs on the finish. You can choose from metallic inks, foil blocking, and more specialized finishes. These finishes make your business cards look more expensive and visually appealing. Because of this, people will be more likely to remember your business card.

Create a business card with multiple uses

You can get creative here. When your business card doubles as something like a seed bag you can plant, a treat for a dog, or a phone holder, then your business card is less likely to end up in the recycling bin.

Recycle old Business Card designs

If you have a stack of old business cards that you don’t want to use anymore (most people do!), you don’t have to throw them out. You can recycle them. And this applies not just to old business cards either, you can reuse old birthday cards or destination postcards. If you want an easy way to recycle, merely print out some stickers to stick over the old cards. Or if you’re artistic, then you can take your old cards and illustrate something by hand over the top.

Whether you decide to go to someone to have your cards created professionally or if you choose to create your own, remember to double and triple-check your work before printing. The worst outcome could be that you end up with thousands of useless cards that display the wrong phone number on them, or some other mishap! A keen eye for detail is a must; business cards are one of the key points of marketing and business communication, so the little things matter a whole lot.

Toll Free Numbers for Marketing Campaigns

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Before starting a new marketing campaign, you may be wondering if a toll free number will be useful. If you are considering getting a toll free number for your business as part of a marketing strategy, there are a few things to keep in mind before committing to a number. Toll free numbers are a very affordable way to boost any marketing campaign and they come with many benefits. Here are a few things to consider before deciding on your number.

toll free numbers for marketing
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1. Choose your words wisely

Toll free 800 numbers are a useful business tool used by many businesses; in fact, the popularity of these numbers has created a need for 800 numbers to expand to numbers such as 855, 866, 877, and so on. However, you shouldn’t just purchase any available number. The number you choose needs to be easy to remember in order for it to be the most useful number for your business. Vanity numbers are popular for this reason as well. When choosing a vanity number, make sure that it pertains to your business. You can use a company tagline or a short word that states what your store sells.

2. Go all the way

Choosing all numbers or all letters is better than selecting a mix. Toll free numbers that combine words and numbers confuse customers and aren’t easy to remember. For example, 1-800-329-HOPS is not a good idea for a marketing number. You’re essentially asking your customers to remember a random group of numbers before a word. The only numbers before the word or phrase should be the 1-800.

3. Set goals

As with any marketing strategy, you’ll want to set goals that align with your overall vision for your company. Popular goals found in many marketing strategies include growing phone sales, generating leads, creating customer loyalty, and setting your business apart from the competition. Once you have your goals in front of you, then you can take time to develop the entire strategy effectively.

4. Put your number on everything

Once you have chosen the right toll free number for your brand, then you can market it everywhere. Place your number on your website, brochures, social media accounts, billboards, business cards, radio and TV ads, magazine or newspaper ads, and on merchandise like pens and notebooks.

5. Regularly track your results

Like any good marketing strategy, you need a way to track the influx of purchases from each outlet. That way, you can decide later on what works and what isn’t working for your company. Toll free numbers are the same. Some things are easy to measure, such as seeing a boost in phone calls for your toll free number. But in order to see just how many sales are taking place from this bump in calls and finding out where your new customers found the toll free number means you need to find a way to track the source of the phone calls. United World Telecom comes with a feature for all of their virtual phone numbers that allows you to monitor phone calls in your settings. The same day that you set up your toll free number, you can also set up your online account. You can manage all of your features from this account 24/7.

A custom toll free phone number is an excellent choice for most companies as it is an inexpensive way to double your marketing efforts across all of your current campaigns. As long as you choose the right number to represent your brand, you should be on your way to success. This number not only communicates the benefits that your company provides, but it also reinforces your brand across several channels and helps to differentiate your company from its competition. If you are thinking about getting a toll free number for your business, consider contacting United World Telecom at 1-877-898-8646 to get started on choosing the best toll free number for your company.

Does Your Business Need a Toll Free Number in the Age of Mobile?

Technology has been quickly evolving over the past few years. The telephone industry is not an exception to this. Ever since the first toll free number debuted in the 1960s, the popularity has been growing. The toll free number became so popular among businesses that actual 1-800 numbers became so hard to come by, other toll free prefixes had to be introduced to keep up with the demand. Starting in the 2000s, the popularity of the toll free number began a slow decline as more people began to rely on social media for promoting their businesses. So, in this social media and the internet-driven world are toll free numbers still necessary for companies?

The number 1 benefit of having a toll free number in the age of mobile is that there is no replacement for speaking to another human being. All customers will want to get in touch with your business through their preferred method of communication, and many customers would rather talk to a fellow human being over the phone. The big takeaway for the usage of toll free numbers and other communication methods is that you need to provide multiple ways for customers to contact you. But why get a toll free number when you already have several options for your customers to reach you?

customer loyalty
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1. Improvements to customer satisfaction

To reiterate, your customers need a way to get into contact with you. People need ways to get in touch with businesses they are purchasing from, or considering purchasing from. Not having methods of communication easily found on your company’s website will leave a bad taste in the customer’s mouth. A toll free number is one of the best ways to get in contact with your customers right away. When a customer makes a phone call, they know it will be only moments before they reach someone who can assist them with their inquiry. Other forms of communication, such as email or sending a direct message take a long time and may not get a response right away. When a customer sends a message through an online form, they can’t be guaranteed that it was read or that it will get read in time for them to get their problem solved.

Toll free numbers are also free for customers to use.

2. Toll free numbers are memorable

A great benefit to having a toll free number is that they are easy for your customers to remember. The most successful companies that use toll free numbers usually have a vanity number and/or promote the number on a radio ad or commercial with some sort of jingle attached. 1-800-Pilates for your studio is a much easier number to remember than a cluster of random numbers. If you are a company that sells a particular product or uses a specific tagline, consider getting a vanity number so that you can generate sales and market with it.

3. Reliability

Most people associate toll free numbers with large corporations who can afford a large marketing budget, but the truth is, they are incredibly affordable, and any mom-and-pop-shop can get one. This association with bigger businesses can make people believe that your business is more extensive than it actually is. Even if you are working from your kitchen counter, you can add more credibility just by getting a toll free number. At United World Telecom you can also choose from a variety of different plans that will fit the size of your business, no matter what your needs are.

4. Portability

If you are putting off getting a toll free number because you think that your business will be moving soon, that’s a mistake for multiple reasons. First, if your company does move around, then you need to have one number that isn’t changing all the time. Second, toll free numbers are portable, which means you can take your business anywhere and you can still take your number with you. Third, if you change providers, you can always port the toll free number. So, don’t wait until you make a move to buy a toll free number. Start using one now!

5. They’re great for marketing

Having one toll free number means you can market your business’ number everywhere you are advertising your business. It can be placed on brochures, business cards, your website, TV ads, radio ads, print ads, etc. Plus these numbers can help you keep track of your marketing efforts. With a toll free number, you can create multiple extensions, meaning you will be able to find out where the call came from. For example, there could be one extension for brochures, another one for commercials, and another for billboards. You can track how many calls you’re getting from each marketing method and then based on that research, choose what you should be spending more marketing money on and which marketing strategies to skip.

Why Customer Loyalty Should be Part of Your Long-Term Strategy

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All good businesses should want to create long-term relationships with their customers. This key to success can become overlooked when your company is focused on closing sales and finding more and more customers. Truthfully, the best strategy a business can formulate is to acquire many loyal (long-term) clients instead of many new clients.

The value of a loyal customer outweighs the value of a new customer based on multiple factors. For example, did you know that loyal customers spend significantly more money on a brand they trust than a new customer will? Loyal customers are the key to many brands’ success, and oftentimes, many brands will choose to focus all their attention on gaining customers rather than customer retention.

What is Customer Retention?

Customer retention is the best way to market your business, but what is it exactly? Customer retention isn’t just business jargon. It is a strategy that maximizes the value of your current client base.

You can still focus part of your business on finding new clients, as new clients should become loyal clients. When you make customer loyalty a substantial part of your marketing department, you will get more shoppers at your store who will shop for more extended periods of time and purchase a larger quantity of items.

Customer loyalty is not a bold, new way of thinking. Shifting your attention to your brand-loyal customers will you put you ahead of your competition because many companies are still focused on pulling in the most customers. You’ve probably seen marketing ploys that offer such enticements as “10% off for new customers, only.” But what about the hundreds or thousands of customers that already like your brand? Many strategies exist that will allow you to make your loyal customers feel appreciated. Oftentimes, they can take minimal effort while saving your company a lot of money on marketing, rather than just spending your budget trying to acquire new customers. So the question is, how do you turn a customer into a loyal client?

1. Set up an email list

First, you should acquire your customers’ email addresses, so you now have a method of communicating with them all the time. This can be done through pop-ups once they enter your website, where you can create a loyalty program with benefits that requires an email address and phone number to sign up. If your business operates in a retail location, you can have your cashiers ask for email addresses when customers are checking out. Be sure to have a reason to take their email address; a lot of customers will be afraid that you will spam them with content that they don’t want. Ensure your customers that they will only receive emails periodically and these emails will only have important information and deals inside. These emails also prompt your customers to head to your website or store whenever they receive an email.

2. Set up a toll free number

Customers become loyal when they trust a business or brand. By providing your customers with a way to get in contact with your business through the phone, your customers will be more likely to trust your company and want to make repeat purchases. They also know that if there is a problem with the product that they purchased they can call your customer care line and get problems resolved efficiently and effectively because you have earned a reputation for that.

3. Remind them to return

Since you are able to get in contact with your customers by phone and email, you can now remind them to come in. For example, if you are running a pilates studio and you haven’t seen a member in a few weeks, you can remind them that you’d love to see them or maybe let them know about any new updates to the studio. Or, if you’re running an online shop, you can send out an email to show your customers all of the new items that you have in stock since the last time they visited the site. Both of these strategies work to “push” your customer into visiting your store.

Why Virtual Phone Numbers are Essential for Productivity

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Productivity is a crucial factor in any business however large or small. If it starts to wane, then profits begin to plummet. One of the best ways you can boost productivity is by using virtual phone numbers.

These days, more and more employees are juggling family, school, and other commitments outside of work. These are some of the main reasons why so many employees prefer to work from home. Before you rule this idea out, think about it carefully. Allowing your employees to work from home can be beneficial to you and your company in many ways. Here are just a few examples:

  • Cutting down your overheads: If your team works from home, you don’t have to provide them with an office. This means you can save money by not having to rent a workspace for them.
  • Increasing flexibility: Because employees are working from home, they can flex their hours. This means you can have someone available to cover customer service whenever you need them. And that means no dissatisfied customers because they will be tended to.
  • Employees love telecommuting: They can kiss goodbye to those stressful rush hour commutes and work from the comfort of their own home. Many employees, particularly millennials, are actively seeking jobs they can perform from home.
  • Increased productivity: People who telecommute are 20 percent more willing to work over 40 hours per week. What’s more: studies show that telecommuters are 20 percent more productive, and they miss far fewer days of work than their in-house colleagues.

How to Optimize Productivity When your Staff are Telecommuting

You can get the most out of your staff when they are telecommuting by using a virtual telephone system. United World Telecom is a leading provider of virtual telephone numbers. Virtual phone numbers eliminate communication gaps between you and your team members and your employees and your customers.

You can assign virtual phone numbers to individual members of staff or to a group of users. With virtual phone numbers, you can also set as many extensions as you need so that customers can connect with the department or employee they need. Extensions also make it easy for you to connect with your team members.

With virtual phone numbers, calls can be routed to the number or numbers of your choice, whether it is your office number, landline, or your employees’ personal cell phone numbers. This is particularly valuable if you have customers overseas who are located in a different time zone. You can make sure your team never misses a call.

No Need for Technical Training

Because virtual phone numbers are easy to use, you can control everything using an online interface – there is no need to pay for technical training for your employees. Your virtual phone number provider takes care of everything else, so you don’t have to purchase expensive software.

Furthermore, when you sign up for your virtual numbers with United World Telecom, you will also have access to a suite of advanced features, which can help to boost your brand and make your company look more professional. These include:

  • Call recording
  • Simultaneous calling
  • Local ringback tones
  • Black and white lists
  • Rollover minutes
  • Voicemail to email
  • Fax to email
  • SMS to email
  • Failover forwarding

Making and receiving calls from a virtual phone number has never been easier.

Other Advantages of Telecommuting Using Virtual Phone Numbers

If you are still not convinced that you can boost your productivity with virtual phone numbers, here are some more benefits for you and your telecommuting team:
Optimal connectivity: Because you are combining bring-your-own-device with intelligent call forwarding, it is possible to make calls from anywhere in the world. It’s virtually impossible to miss or drop a call when you have so many options.

  • Ultimate communication management: Using just your smartphone, you can use features which allow you to process incoming calls from multiple channels. You can also assign call back requests, emails, and missed calls to specific employees.
  • Immediate deployment: Because virtual phone numbers require no dedicated hardware to operate, as soon as you have signed up for them, you are good to go. United World Telecom can help you pick from local or toll free virtual phone numbers.
  • Superior flexibility: All the available features are completely customizable. These include recording a personalized greeting, routing patterns, voice menus, and black and white lists. You can activate and deactivate numbers and features as you see fit.
  • Ultimate control: You can tend to all your virtual phone number communications using United World Telecom’s online dashboard. The interface documents every activity that’s going on within the virtual phone system, including all incoming and outgoing calls, even missed calls, voicemails, faxes, SMS activity, and internal interactions. You have all these metrics at your fingertips. You can also record any or all incoming and outgoing calls, which is great for customer support training and resolving customer disputes.
    Contact United World Telecom today and ask for a free trial without any obligation!

Expert Tips for Expanding into Australia with Australian Toll Free Numbers

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Australia offers great opportunities for entrepreneurs to expand their businesses. Although it’s on the other side of the world in relation to America, Australia is currently one of the most exciting locations for investors, regardless of their industry. The nation is home to around 24 million people and yet few entrepreneurs realize that it’s one of the world’s most lucrative economies. In fact, it is the 12th largest in the world. So, this gives you a great opportunity for expanding into Australia with Australian toll free numbers. Here are some expert tips on how to choose Australia for your next virtual business expansion.

Take Advantage of Cloud Phone Numbers

A cloud phone number, such as an Australian toll free number is a virtual business number that operates through the internet. Unlike standard phone numbers, cloud phone numbers do not require any dedicated hardware or expensive software. Companies who provide virtual Australian toll free numbers route all calls made to the number to the number of your choice. It can be your landline, office phone, cell phone, or VoIP line. You will never miss a call again.

Use Australian Toll Free Numbers For Marketing

This is an easy way to test how successful your marketing campaigns are and how many leads they are pulling in. You simply use a different Australian toll free number for each of your marketing campaigns. For example, one for your website, one for your email marketing, one for your TV marketing, and another for your business cards. Now you can track your calls and see which numbers are bringing in the most new customers.

Don’t Limit Your Types of Virtual Phone Numbers

You don’t have to limit yourself to Australian toll free numbers. When you choose a provider like United World Telecom, you can also choose from Australian virtual local numbers and vanity numbers. This is a great way to boost your brand and show your customers that you have a strong presence in Australia. They won’t even know they are calling a virtual number. All numbers have a local ringback tone, so it will sound just the same as if your customers were calling a neighbor.

Your Business Will Benefit From a Range of Advanced Features

You’ll be glad that you signed up for your Australian toll free numbers with United World Telecom because you also get a suite of advanced features that you won’t find anywhere else. These include:

australia tips
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  • Local ringback tones
  • Rollover minutes
  • Failover forwarding
  • Simultaneous ringing
  • Black and white lists
  • Voicemail to email
  • Fax to email
  • Call recording
  • AI call insights
  • Call activity reports
  • CRM integrations

Stay Portable with an Australian Toll Free Number

The portability of Australian toll free numbers should not be underestimated. Let’s say you want to move your business to a different area than your current location. No problem. You can easily take your toll free numbers with you and your customers will not have to start using a different number. Whether you are moving out of state or across the world, your numbers will stay the same. This means you can maintain the same reliable relationship will all your customers without a problem.

Strengthen Customer Relations

It’s a known fact that toll free numbers can improve customer relations. Why would people want to do business with you if they are unable to get in touch with your company? Whether a customer has an issue with a product, wants to find out more about a service, or is having difficulty making an order, toll free numbers can not only make their life easier, they can also make the customer keep coming back for more. And customer loyalty is a valuable commodity.

The more comfortable your customers feel with your business, the less likely they are to turn to your competitors.

Give Your Company Credibility

Another important aspect of Australian toll free numbers is the fact that they boost your company’s credibility. This is particularly the case if you buy a vanity toll free number. A vanity number can make your company stand out from the rest because it ties in specifically to your brand. It gives your company a professional appearance that will impress customers everywhere.

You’ll Never Miss Another Call

With Australian local and toll free numbers, you can have all your calls routed to the number or numbers of your choice. You can even have calls routed to several different numbers at the same time until someone answers. These options enable you to handle calls from different time zones, so you don’t drop calls and your customers are always satisfied.

Contact United World Telecom today and find out more about how you can use Australian toll free numbers and local and toll free numbers in more than 140 countries to expand your business’s global reach.

10 Things to Know Before Creating a Virtual Presence in Australia

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Expanding your business to a new area, such as Australia, is an exciting venture but it can also be a little overwhelming. On the one hand, you can reach a greater target market, on the other you suddenly have a long list of things to do and pay for.

If you’re truly passionate about expanding your business venture to Australia, there is a way you can do so and at the same time keep your expenses to a minimum. How? By getting a virtual phone number in Australia. It’s an efficient and affordable way to extend your company Down Under. Here are ten things you need to know to develop a virtual presence in Australia.

  • Do your research: Every country has different laws when it comes to expanding your company, doing business, and paying taxes. Australia is no different. Just because you have a virtual presence in other countries, doesn’t mean it will work the same Down Under. That’s why it’s important to read up on the rules and regulations before you start.
  • Choose your business structure: Even though you are establishing a virtual presence, you need to structure your business very carefully. Important things to consider include how much control you are going to have over this section of your company and how much you are going to delegate to someone else, and also what level of liability you will need.
  • Decide what kind of virtual numbers you need: As well as virtual local numbers, you can also choose Australian toll-free virtual numbers. These allow your customers to call you whenever they need to, completely free of charge. There are two main advantages to virtual toll-free numbers. One is that they give your customers confidence in the size and reputation of your company. The other is that they garner customer appreciation.
  • Apply for an Australian Business Number (ABN): Even with a virtual presence, you can’t start doing business Down Under without an ABN. An ABN is an 11-digit number that is unique to your company and allows the Australian government to identify you as a business owner. Once you have your ABN, you can register your business name, send invoices, and deal with taxes.
  • Set up your Australian business website: Now you can really get to the meat of promoting your virtual presence in Australia. Once you have secured your business name, you can get a .com.au domain. You can use this to reach your target audience, and this is where your virtual phone numbers come into play. Post different ones on your website, social media, business cards, and email marketing campaigns. This way you can track your calls and see which marketing strategies are working the best.
  • Register for the correct taxes: Australian taxes can be complicated and you need to know which ones to register for. This will depend on the goods and services you are providing. It might be a good idea to get some legal advice from a professional so that you don’t have problems down the road.
  • Make the most of social media: You must be prepared to update your social media pages on a daily basis. This shows customers that your business is active. It also gives them other ways to communicate with you and to share information about your business with their friends.
  • Develop an understanding of your client base: Your Australian clients are not the same as your American or Mexican clients. Each target audience has different needs and desires and may also have a different buyer’s journey. It’s important that you get to know them so you can offer them what they want.
  • Start a business blog: This is a great idea, and you can even start it before you launch your business in Australia, to draw more interest and build anticipation. A blog or vlog is a great way to build transparency and increase your social media presence. It also provides a neat space for you to promote your products and services in a subtler way than pure marketing. A blog or vlog can be a great way to swing a doubtful customer into your favor.
  • Be available 24/7: This is why you need virtual Australian phone numbers; so you will never miss a call. Calls can be routed to whichever number or numbers you choose. You can even set rules for certain times of day, so you will be able to deal with different time zones.

Contact United World Telecom today and find out more about creating a virtual presence in Australia with virtual local and toll-free numbers. When you call, don’t forget to ask for a free trial. There’s no commitment.

Achieving First Contact Resolution

Quality customer service is a necessity to run a profitable business that continuously attracts new customers and retains the loyalty of past buyers. Every entrepreneur values customer service, no matter the size of their business. Yet, new business owners and established professionals often hear the same advice about customer service management.

Call center employees must be well-trained. Agents should also be friendly and patient to show customer appreciation while also making callers feel more comfortable when speaking with team members.

What is First Contact Resolution?

What about repeat calls from customers? Finding a solution for customers during the first conversation is ideal. When a customer calls back to discuss the same problem, this is often negative and not the desired result after the first call. When you can fully satisfy the customer during the first call, this is known as achieving first contact resolution (FCR).

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A Solutions-First Approach

FCR greatly elevates the customer service experience and prevents upsetting delays. Furthermore, it shows how knowledgeable your team is in your industry. Negative callback experiences lower staff morale and can frustrate callers. Resolve customer issues and they don’t have to call back to ask similar questions or inform you that your help was ineffective.

Achieving the first-contact resolution at your call center is a unique process for every business. Use these four tips to help increase it.

Track FCR In Your Company

The first step to achieving first contact resolution is knowing your company performance by tracking metrics. Gather data to find areas where first-contact resolution is easily achieved and where more work needed. Tracking performance allows managers to see where employees need additional training and support, increasing the likelihood of solving customer problems on the first attempt.

Areas of poor performance require special attention in the process of achieving first contact resolution. Understanding why FCR was not achieved by knowing why customers needed to call back is key for management to modify their training approaches and strengthen all aspects of the customer service approach.

Know Thy Customer

Knowing the customer is essential for achieving first contact resolution, and the best customer service agents understand customer behaviors on a deeper level. Understanding spoken and unspoken behaviors allows reps to better analyze individual needs and the most effective strategies during the call. Effective customer service agents often go off-script because they can notice the caller’s tone of voice and word choices. These observations help customer service agents address hesitation and confusion by providing more assistance during the first call.

Understanding customer behavior while achieving first contact resolution does more than impress the caller. Customers will feel genuinely understood, and this strengthens their personal connection with your brand. A true sense of connection will naturally inspire buyers to continue investing in your business and recommending your services to others.

Set Specific Goals For Team Members

Setting FCR as a priority means setting clearly defined goals. As these goals are being set, supervisors must explain why these guidelines are in place and the positive impact achieving first contact resolution would have on the company.

If call center agents are only achieving first contact resolution, they might think this is a good sign without realizing FCR should be a frequent occurrence. FCR adds more value to the company, resulting in more calls and sales.

Let employees know the importance of achieving first contact resolution at team meetings (or individually). Agents are communicating with customers every day, which provides an understanding of customers in a more personal way.

Let your customer service agents tell you about their experiences with callers for a deeper level of insight. Then, show your team that you value their knowledge by incorporating their suggestions as you continue setting guidelines for achieving first contact resolution.

Ask The Customer

After achieving first contact resolution is set as the priority that everyone in your business understands, data should also be gathered from the customer directly. Provide the option for customer surveys to allow customers to openly voice their opinion on your service. Management and agents can use customer input as a resource to determine the best course of action moving forward.

Achieving First Contact Resolution Is Profitable

Today running a successful business means finding a way to stand apart from competitors. Operating a business that customers enjoy connecting with leads to more purchases as callers speak directly with team members for assistance.

Strengthening your first contact resolution is an important part of setting your brand apart as an expert in your market as well as a leader in customer service. Leaders in the customer service field are among the best assets for a business looking to grow. Your customer service agents are imperative to the efforts of becoming a more reputable business. Empowering your customer service teams will help them to be confident and impactful when speaking during phone calls. Keep in mind, you also have the option of using software and additional resources to help your customer representatives achieve first contact resolution goals.

Marketing Campaigns To Boost Customer Service

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Startup funding matters, but it isn’t the deciding factor of your success in the market. Originality is key for today’s marketing campaigns, and the way you advertise your products is the best way to boost your public appeal.

Your company is defined by more than your mission statement and messaging style. The perspective of your customers also determines how your business is perceived by consumers.
When you work to improve your marketing campaigns, customers will work for you by sharing your advertisements and mentioning their positive experiences when doing business with your company.

Read on for tips using your marketing campaigns to boost customer service.

Strategies for Marketing Campaigns

Customers aren’t expecting brands to follow traditional guidelines when conveying their message. Instead of focusing on the facts and lacking personality, customers want to get a feel for who you are and what your business truly stands for before purchasing your products.

This desire for genuine content is why vlogs have skyrocketed in popularity on YouTube and on social media platforms. Likewise, behind the scenes footage is intriguing and unscripted. This is the content viewers enjoy sharing, and it can immediately change their perspective.

Honesty connects audiences to a brand before they reach out to your team. Marketing campaigns naturally boost customer service when people feel that they have something in common with your vision or your team members. Once common ground is established, potential customers will be more supportive and willing to invest in your company.

Use Social Media To Your Advantage

People began to rely on social media to stay in touch with friends and family when the concept was introduced. As more businesses began to market through social media, customers followed suit, building stronger relationships with brands they trust. Likewise, social media became a tool for researching businesses, purchasing products, and reading customer reviews. It also serves as a powerful platform for promoting products through affiliate marketing tools, which can significantly boost sales.

Today, social media is the most popular outlet for brands and consumers to share their thoughts and important updates. Properly utilizing social media allows businesses to attract new customers and build a favorable reputation in your industry.

Social media is a tool for marketing campaigns to boost customer service as it solidifies your presence as a modern brand. Furthermore, social media adds a level of transparency customers appreciate. They can read the comments to see how you conduct your business and how past customers felt about their experiences.

When you decide to invest the time into social media marketing campaigns to boost customer service, take things a step further by interacting with customers. Thank users who mention your products, offer deals and promotions via messaging, and join conversations about topics related to your industry.

Request Customer Feedback

What better way to understand your customers than asking for their feedback directly? Marketing campaigns to boost customer service are effective when encouraging customer feedback because customers want to share their opinion – especially if they enjoy doing business with your company.

Business owners enhance the customer service experience because when you market your business by asking for feedback, it shows you value the input of people who purchase your services. Furthermore, you can implement the ideas customers give you to prove that your company puts the customer first. This has the ability to strengthen relationships with consumers and other industry professionals.

Consider Running a Referral Program

When you launch a referral program, you transform your most loyal customers and vendors into brand ambassadors. They spread the word about your products and services and enjoy rewards in exchange. Most businesses use such programs to build a community and network that promotes their service. Integrating affiliate tracking software can help you gather insights into the performance of referral programs and enhance the effectiveness of your marketing strategies.

Distribute Email Newsletters

Email marketing is an outlet for sharing your professionalism, latest deals, and unique voice. Use email newsletters to keep customers informed and engaged.

Businesses don’t have to send out letters by mail when using marketing campaigns to boost customer service. Email marketing usually has a high return on investment because almost everyone, even in diverse age ranges, checks their email daily. Personalize emails by linking them back to your products and sharing insider tips and updates.

Offer Free Trials

Everyone loves freebies and giveaways. Free trials can be used as a strategy to introduce new products to the market and analyze customer preferences. What logos and branding styles appeal to target customers? How are customers responding to your product? Are the instructions and advantages easy to comprehend?

Answering these questions will help you set prices and customize marketing campaigns to boost customer service.

It’s important to show that your company is relevant and customer-oriented. Public reaction to a new product or service provides the insight you need to create future marketing strategies and determine the best approach to customer service. You have to know that there is a diverse range of customers out there that you can reach. While we were once limited to television and print publications, we now have the internet to help our brand be successful from any location in the world.

Customers are constantly being advertised to so they want something that is original and that fits their lifestyle and vision. It’s not uncommon for new businesses to fail because they didn’t have an impactful and innovative marketing strategy that puts the customer first. Don’t make assumptions. Take the appropriate actions to find out customer needs and react accordingly.

Empowering Your Customer Service Team

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Customer service teams are often at the center of globally recognized companies and small businesses. Regardless of the industry, these teams have one thing in common: they connect with customers on a professional and emotional level. Working as a customer service professional is a responsibility fueled by learning and innovative thinking.

empowering your customer service
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Managers can provide support as agents work and find their unique voice, but there’s no need to look over their shoulders to help. The best companies don’t thrive on micromanagement. Instead, they create effective customer service teams by providing access to the tools employees need to succeed.

Empowering your customer service team through knowledge and freedom will increase their confidence and helps them to make customers happy. The relationships your customer service agents build with callers is critical to the success of your business because an exceptional customer service experience will keep your customers confident in their decisions and loyal to your brand.

Word of mouth advertising is no longer done face to face. Sharing both pleasant and negative experiences online is now the norm. Keeping this in mind, it’s imperative to help agents deliver a memorable experience. Through the internet, customers will see your reviews and use this information to determine if doing business with you is the right choice.

Keeping your customer service team motivated should always be a focus of training throughout the duration of their employment. Use these tips to empower your customer service team while creating more productive and motivated work spaces.

Ask Customer Service Agents For Advice

Showing employees their input holds weight when making company decisions is a key method for empowering customer service agents.

Callers are frequently expressing their thoughts for improvements to agents. Your call center representatives know customer preferences better than anyone because they speak with customers daily and receive feedback.

Therefore, when service agents share their ideas, it’s important to listen. Their input is coming from the diverse perspectives of your clientele while understanding the internal operations of the company.

Guessing the needs of customers is often ineffective, and communication gaps have multiple negative effects. Failure to communicate properly can alienate team members, resulting in a higher turnover rate. Sales can also suffer because customers may have trouble connecting with a brand that demonstrates poor messaging.

Request the input of agents and you’ll be empowering customer service teams by showing appreciation for their knowledge. Your marketing strategies will also be more impactful when using the knowledge of your team to customize your advertisements and brand message.

Provide Access To Mentors

Assessing skills and investing company time and resources into training is expected for new team members. But training shouldn’t stop after the hiring process.

Your team must stay competitive to be a leader in your industry as markets and technologies continue to evolve. Consider mentorship programs or mentor matching software as a resource to connect mentees and mentors, and make the programs easily accessible.

Coordinate a team of mentors with experience and a proven track record for implementing strategies that work. These experts are empowering for your customer service teams because their personal stories of trial and error can resonate with employees and boost confidence. Your team members must accept their role as a constant learning experience. They don’t have to feel the pressure of knowing (or not knowing) everything or be afraid of making mistakes.

There are always goals to meet, but that doesn’t mean everyone knows the strategies of how to meet company objectives and hit deadlines. The right mentors will help customer service agents understand various ways to meet goals and discuss approaches that enhance the customer experience.

Management roles require an extensive amount of time and energy. When supervisors have to oversee company operations and assist customer service agents, it doubles their workload and creates a tense environment. Managers can feel more comfortable to let team members work freely as they become more knowledgeable.

In Conclusion

Empowering customer service teams helps team members to be more comfortable in their role as they create profitable relationships with callers. Furthermore, it creates a deeper level of commitment to the company because employees are at ease when working knowing their work is valued and know company leaders have their best interests at heart.

While empowering customer service teams is the focus, workplace empowerment will benefit the entire company. An empowered customer service team is more likely to close sales, which positively impacts the brand’s value and bottom line. As other businesses notice the success of your team, it opens the door to more sponsorships and partnering opportunities.

Positioning your business as a trusted authority in your industry takes work, and a strong team dedicated to customer service will always be beneficial. When your business is providing high-quality goods and services while meeting the needs of customers, you’ll build a commendable reputation and inspire customer loyalty.

Choosing a Voice for your IVR & Voice Prompts

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The first voice that your customers encounter of your brand through your IVR & Voice Prompts can make or break your image. We all have heard the old adages about how the first impression is the most important, so wouldn’t you want the first voice your clients hear to be the right one for your company?

Every time your customer calls your company, they are greeted by a familiar voice and in order to create a great experience for your customer, two major factors are at hand:

  1. The technology must be up to standard
  2. The voice must be humanizing

Having the highest standard in technology means that your customers will be greeted by a clear voice, that is able to guide them efficiently and correctly. When the voice is humanizing, the sound offers a friendly vibe that encourages friendliness to be mimicked on the other end.
The easiest way to accomplish this clear and friendly sound for your customers is to hire a professional voice actor to record on your IVR system. Voice actors for IVR are actually easily found because they are managed by telephony applications.

choosing a voice for your ivr
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Choosing the Right Voice

Finding the right voice for your IVR is not as easy as picking a random name from a hat. You have to think about what voice stays consistent with your brand. To find the right person for your IVR, consider these options before making your choice.

Tradition

In the past, all businesses used female voices for their voice prompts. You can find evidence of this as far back as World War II. The trend of using automated female voices began in the cockpits of fighter airplanes so that the male pilots could distinguish who was talking. To this day, the majority of businesses use a female automated voice, but that doesn’t necessarily mean you can narrow down your search just yet.

Male Voices Vs Female Voices

Pros for the male voice include that most people believe that a man is forceful and dominant. However, female voices are said to sound more soothing. Knowing these details, it can be assumed that a customer would feel calmer on the phone when hearing a female voice. However, depending on what you are selling or what image you are trying to portray, a male voice might be more persuasive than a female voice.

Know Your Audience

Between male and female voices, one thing is sure, males prefer to hear other males and females prefer to hear other females. Therefore, if your customer base is dominated by one gender over another your choice is much more simple. If there is no clear gender division of the audience, there are still more things to consider. For example, if you cater to an older community, it might be best to choose a male voice as older individuals might find it more difficult to hear and understand a higher-pitched female voice.

Industry

If your industry is not trying to sell a product or service, and instead uses IVR to communicate with their customers regarding account information and payment information, this company needs to find a voice actor that will be perceived as capable. In this situation, where your clients are trying to accomplish a task instead of purchase an item or dispute a situation, a more forceful voice may come in handy. However, no two task-oriented industries are the same. Health insurance companies prefer to use soothing female voices. These voices are preferred for more sensitive subjects as humans are inclined to trust females.

What Are the Options?

There are many options to choose from for voice automation including multiple companies to work with and multiple voice options. The three most popular voice options are robotic text-to-speak voices, hiring a voice actor, or combining the two.

Only you know what will be best for your company, and you might be finding yourself justifying each option for an IVR voice. Some companies know immediately which voice would fit with their brand immediately, others can have a harder time because they reach a broader audience. Consider the options and situations above before making your decision. Luckily, if your customers don’t like the voice you pick for your voice prompts, they probably won’t be super bothered by it. If you are worried that you haven’t made the right decision, consider putting together a focus group to test out your favorites.

7 Quick Tips for Increasing Your Business’s Reach with Toll Free Numbers

Are you thinking about getting a toll free number for your business? If you are running an eCommerce store or need to provide a customer service line, then you will want to consider getting one for your business. A toll free number is a national phone line that your customers can call for free from anywhere in the US. Virtual toll free phone numbers free up office space by connecting through the internet instead of a landline, which means you can connect your phone number to forward to any device of your choosing. Providing your customers with a phone line that they can call offers a way for your customers to reach out when they have an issue, and it creates another avenue in which they can make a purchase. If you’re still not sure how you can make your toll free phone number work for your business, check out these 7 quick pointers aimed at upping your business’s reach.

7 quick tips
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1. Make It Easy To Remember

Providing a toll free number for your business allows you to advertise with one number. No matter where your employees, stores, or customers are located, you can provide everyone with one number to dial. When your customers see this toll free number advertised somewhere they will automatically know it is for your brand, therefore, when you choose the toll free number that you want, make sure you choose one that has a nice flow to it or consider getting a vanity number.

2. Handle Higher Call Volumes

Toll free numbers are equipped with the ability to handle large calling volumes. Since they work in the Cloud, you won’t have to worry about a call dropping because toll free numbers offer call forwarding, meaning a phone call can be transferred instantly to the next available person.

3. Be Available 24/7

When a store is available at all times, a customer is more likely to trust that company with their business. Being able to answer your customers’ questions, take orders, and offer your customers a way to pay their bills over the phone at any time will create an instantly better relationship with your business and your customers. Customers won’t appreciate it if there isn’t a single phone number for them to contact if they have an issue.

4. Use IVR to Send Your Customers to the Right Agent

When your customers call your business, you can choose to greet them with an automatic message or send them straight to an available person. One way to tackle higher call volumes is to greet all of your customers with an initial welcome and continue onto a menu. Explain menu options so that your customer can choose with whom they want to speak to. For example, if they are looking to talk to someone in customer service, they can easily press a number to speak to customer service, but if they want to pay their bill, they can push the number that will direct them to the accounting office instead.

5. If You’re Going to Move, Port Your Number

If you have already invested in a toll free number and want to move locations, you can still move and keep your initial toll free number. If a move is better for your business, your toll free number won’t hold you back. You can still keep the number that you have been advertising with for years.

6. Reach a Larger Audience

Since toll free numbers work on a national level, you can promote your business outside of your town. Even if your shop is located in one neighborhood in one state, you can still advertise your products to customers located all over the US. When you have a toll free number, you offer your customers a free way to get into contact with your business. Which builds a certain level of trust.

7. Use Your Toll Free Number for Marketing Campaigns

You can try out new ways of marketing by associating each campaign with a different toll free number and then measure which numbers are getting the most calls. This will quickly help you to figure out what means of campaigning are working and where you can change up your direction.

How to Ensure Your Customer Service Sets Your Company Apart

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One of the easiest ways to set your small business apart from the competition is to have stellar customer service, but many companies don’t bother. However, these customer service strategies will take your company from “just another business” to a company that your customers can’t part with.

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Although all businesses can benefit from having a strong customer service team, if you are the owner of a smaller company then you’re up against lower prices from big box stores, and usually, those stores carry more items than your small store can. How will your business compete?

Big name stores like Wal-Mart and Home Depot have a lot on their sides, such as national advertising and bigger budgets, but there are still ways that small local businesses can compete with these big guys. Instead of making excuses as to why your business can’t compete, set a goal to not only keep your existing company, but bring in new consumers even as that big new competitor moves in on your territory.

How to Offer Excellent Customer Service?

So what are the ways that your small business can compete with the big boys? They’re the same strategies that big companies and small businesses alike can use. A lot of them don’t cost any extra money, and when you carry out these strategies correctly, you will find that your business will be doing better every day.

1. Enhance your role in the community

Small businesses can get the upper hand over larger businesses by becoming essential members of the community. Have your business publicly support local or even international causes, because if your name is on a cause that people support, they will be more likely to shop at your business knowing that you care about what they care about. You can do this on a small community level by merely offering your venue as a space for charity events or by sponsoring a town softball team.

2. Sell your customers an experience

If a larger company has come into your town and is selling the same products you sell for less than you can keep up with, then you need to have another way to compel customers to come into your store. Make your customers feel good when they come to your store. Greet them with a smile, remember their names, make small talk; when your customers feel known and wanted in your store, they will want to return over and over again.

3. Stock merchandise that your competition doesn’t sell

An excellent way to get new people into your store is to go into the big store down the street and find out what they don’t have, then stock up on it. Chances are, if people are looking for a particular item and the big store doesn’t have it, they will probably head your way, and if you’ve got it, then you’ve just saved their day and earned a new customer.

4. Stay in contact

The internet is an essential tool for expanding your business outside of its local market. Build a website for your company, create an email list for your loyal customers, and offer them exclusive discounts or invitations to things like holiday parties so you can give back to your customers. Sign up for social media sites so you can keep in constant contact with customers. An important place for all small businesses to be on is Yelp because you can do damage control with people leaving negative comments about your store, or you can send thank you messages to those who leave positive reviews.

5. Expand your business without moving

Purchasing a virtual phone number for your business can allow you to interact with customers all over the world and therefore expand your reach outside of your local community. Along with social media and building a website, you should also consider getting a toll free number which is a useful advertising tool that keeps you connected to all of your customers. These virtual phone numbers also come packed with features like call forwarding, so you never miss an urgent call and automated greetings to give your small business the impression that it is more extensive and therefore more professional.

6. Set up a loyalty program

Encourage your customers to return often by offering them incentives for their continued business.

All of these strategies are either free or low-cost and can help seriously expand your business. If you take anything away from this article, be sure that it is to make customer service your #1 priority!

Expand Your Company Instantly to New Locations with Virtual Phone Numbers

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Thanks to the internet and virtual phone numbers, many businesses have gone global with ease. However, to compete in this new global landscape, new companies must be prepared to take their businesses outside of their local habitats and out into the wide world. Because of the worldwide scale, the competition is growing, and companies need to stand out in order to compete.

Expanding to New Markets

Business opportunities are growing because of the number of businesses joining the expanding marketplace. Customers from all over the globe are now more easily reached, and modern companies must be able to take on the responsibilities of serving these new international customers. Opportunities also arise at every corner, and a business must be ready to jump on them.

In the past, international business was a challenging field to compete in and available only to a specific group of huge companies with massive resources. As enhancements in technology and the telecom industry have improved, it is now easier than ever to reach a broader audience in untouched international marketplaces.

Virtual Phone Numbers

Telecom technology has been advancing in recent years and with it came the introduction of international virtual phone numbers. International virtual phone numbers are numbers that can be hosted from your business in America but they can look like a number from almost any country in the world, including China, Australia, New Zealand, and more. These virtual phone numbers are not tied to a physical device and they work through a service called the cloud.

All calls travel instantly through the cloud and are forwarded to your local phone lines, such as a landline or your cell phone. If your company wants to expand to another state they can use a local phone number that works just like the international number. You will be provided with a local area code and phone number that will be forwarded instantly to the device or devices of your choosing. For example, if you have many customers in New Zealand but are located in Australia, you can get New Zealand virtual numbers that Japanese customers are more comfortable calling. It makes your customers feel like they are closer to your business even if you are located halfway across the country.

Why Use a Virtual Phone Number?

1. Minimize costs: Using local phone numbers eliminates long-distance calling fees. Plus, you are able to expand your businesses to different parts of the country without having to build a store in multiple cities. You can run a fully functional and very profitable company with a large customer following from only one location. Virtual numbers also make it simpler for international customers to reach out and vice versa.

2. Create a local presence: As mentioned previously, creating a local presence makes your clients feel more comfortable. By using a local phone number, you can also use one agent that is dedicated to this particular area, giving the calls a personalized touch. This way, your customers know who they will be speaking to and your agents already know who is reaching out to them.

3. Virtual numbers provide flexibility to your employees: If you or your employees travel a lot, it may be hard to stay in touch. But, when you use a virtual phone number, all of your employees can stay connected through the cloud and whatever device they choose to work on because the virtual phone number can be tied to multiple devices. Therefore, your employees will never need to miss a call only because they are working from another location.

4. You don’t have to spend a lot to portray a professional image: Virtual numbers come with amazing features that will make your company look like it is a vast enterprise. Not only that, there are very few startup costs to adding a virtual phone line. Toll-free vanity numbers are also a cost-effective advertising tool that can take your business to the next level.

From start-ups to large businesses, all companies can benefit from using virtual phone numbers. It is an excellent way for businesses to “add” new locations without having to move. They also add flexibility to your business hours and can help your company establish relationships with your customers. They are also a great tool to use for contact centers looking to improve their customer service.

5 Marketing Industry Secrets & Why Toll Free Numbers Are Awesome

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Having a strong marketing team will give your business the boost it needs to get an edge over the competition. The marketing landscape and how you contact customers is always changing. From the rise of the information age to social media, and running a successful contact center, the options could be overwhelming. There are a few ways that you can be sure your business stays ahead of these trends.

Marketing demands both analytical and creatively-minded employees that can execute untraditional thinking that has also undergone careful analysis. Focus on building a core marketing team that can think outside of the box while staying in budget. The most important thing that any marketer knows is that it is all about the customer. In order to please your customers and run a successful business, keep the following 5 Marketing Industry Secrets in mind.

1. Look To Your Competition

The best place to begin is to look at other businesses in your industry, or even other industries, and see what is working for them. Once you have honed in on a few marketing strategies, you can reverse engineer them into working for your brand. All of these marketing strategies will have been created with a long and careful planning process which analyzes risks and rewards. You can begin the process by adding your own creative spin and running the numbers for your particular business.

2. Think Outside of the Box

While learning from other successful businesses and reverse-engineering is the best way to get started, eventually you are going to have come up with ways to not only compete with those other businesses but to beat them at their own game. Find ways to market in ways that other industries haven’t stumbled upon yet. Don’t be afraid to take calculated risks because no matter the outcome you will have gained experience.

3. Communicate

Something businesses often overlook is how often they should be communicating with their customers. The truth is although you may not have 24 hours in a day to speak with your customers, you need to be available to them. It is important to place on your website all the ways that your customers can reach you, that way they feel they can trust you and your product. The easier you are to get ahold of, the more confidence customers will have in your product. Advertise your toll free number on billboards, your website, your social media sites, and infographic flyers. Whatever way you choose to advertise your company, your toll free number should be visible. If your business does not yet have social media sites or toll free numbers, it’s time to get the ball rolling. Most social media sites are free unless you choose to pay for extra marketing strategies. Toll free phone numbers have few startup costs because there is no equipment required to get started and many companies have a variety of plans to choose from that will be affordable for your company. Toll free numbers and social media sites make it easy for your customers to get in touch, while toll free numbers add a professional touch that your small business may not have had before.

4. Never Change and Always Improve

This may sound contradictory, but your company needs to remain a steady and reliable establishment in your customers’ eyes, but your company cannot take a lax stance on the changing marketing landscapes. Tried and true methods will work, but not if you want your business to be more than mediocre.

5. Be Results-Oriented

There are many ideas floating around about the best way to market your business, but none of it matters if the results aren’t there. On day one of your new business venture, you should begin building data. Consider all aspects of your business when analyzing your data stream. Be aware of what is performing well and what can be altered or cut loose from your budget. Starting out strong with this measuring tool will ensure that your business can keep up and overtake the competition by understanding what drives your revenue.

Call Center Compliance and Security

Call center management knows that there are risks and rewards when it comes to running a business. However, some things, such as compliance and security are things that should never be risked. Information on your customers is sensitive data and needs to be continuously managed. Your business needs to find the leaks in security and implement security policies before any con artists can break in, which unfortunately is becoming a common practice today.

Due to a streak of data breaches, the Federal Trade Commission has created new rules and regulations for security that your business needs to be up to par with. If your business is not up to the standard, you will find yourself dealing with huge fines and legal battles.
In order for your business to stay compliant, you need to make sure that the following compliance acts are satisfactory.

1. Encryption

VoIP encryption is a useful tool that allows companies to gain access to customer information by using coded messages that unauthorized users cannot get hold of. This can be used through call center interactions over the phone or through emails and chat. These encryption codes need to be adequately managed by your IT employees.

2. Login

Many call centers have a variety of login systems that can timeout very quickly. This can frustrate customers and agents alike, but there is a solution. Single sign-on is standard for the FTC and can work with several systems at once.

3. Storage

Storing data is an essential piece of managing all data that is unfortunately overlooked by many companies. Ensure that your company has enforced multiple backups to your data storage and that old data is being disposed of when it is no longer necessary. When your storage becomes compromised, it can become a massive headache for businesses. Therefore, it is best to plan ahead and have good recovery software in place.

4. Recording

Call centers use recording as a means to learn from mistakes and to look back on calls during disputes. However, recording important information can cause issues. In the past, call centers have had their agents turn off their recordings while being given important information, but that is not up to regulations anymore. What call centers can do is use an IVR to secure important data like credit card information and social security numbers. Also, in order to stay up to standards by the FTC, all callers must be notified that the call may be recorded.

5. Do Not Call

All call centers must be up-to-date on those consumers who have added their number to the do not call registry. Failure to stay up to date can result in massive fines.

6. Debt Collection

If you work for a debt collecting agency, the FTC is cracking down on those who do not follow the Fair Debt Collection Practice Act. Therefore, if your agents are using threatening language or shady collection practices, you could find your business in the midst of litigation.

7. Truth in Lending Act

All call centers must provide crucial information such as interest rates and late fees to their consumers before a customer agrees to purchase a product.

8. Equal Credit Opportunity Act

This act forbids companies from denying loans or credit to consumers based on their race, religion, marital status, age, gender, etc.

9. General Data Protection Regulation

GDPR is a relatively new regulation that call centers must accede to. This rule is for companies that store information for European residents whether or not the business itself is located in Europe. European customers can ask for their data to be erased. Businesses must grant their consumers their requests in a timely fashion in order to remain compliant. Therefore, if you have European customers, you must have a plan in place that can quickly erase data.

If your call center is not fully compliant, you could face some serious headaches in your future. The truth is, your company can not afford to wait to become up to standard because of the mounting security risks and in light of the critical data breaches that have already happened to several major businesses. Be sure that your vendors and IT staff are aware of all new regulations as they both play a significant role in call center compliance and security.

Authentication and Fraud Prevention in Call Centers

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The best way to combat authentication and fraud in call centers is to prevent it. Understanding is critical in the process of prevention. There isn’t just one way to prevent fraud in a call center; there are several ways that must all be used together in order to authenticate fully.

An image of a man ensuring authentication and fraud prevention in call centers.
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Dirty Tactics Used in the Hunt for Authentication

A variety of things are being used to authenticate callers, such as an account number. A social security number is often an easy way for scammers to get valuable information from customers. You must be on high alert against any compromised data, and even then, these essential pieces of information are still vulnerable. This is primarily because companies usually ask for information to authenticate, like their customer’s mother’s maiden name or first childhood pet when people inevitably lose their passwords. Asking these personal-knowledge questions are also easy ways that scammers can get through to find out more account information.

There are many authentication approaches for companies, including Knowledge Based Authentication and Multi-Factor Authentication. Most call centers revert to Knowledge-Based Authentication, or KBA, as their main bases for identification. But KBA is one of the most vulnerable authentication methods to fraud. This method can be compromised very quickly by users with untraceable software or by cunning people who can trick others into providing information to them. The people who procure this information through these means can then use this information to call your customers or your customer service agents to commit fraud. Not only are these threats a reason to skip knowledge-based authentication, but it is also very frustrating and bothersome for your customers to be subjected to a series of questions before they are able to get to what they need from your site. Since it is not a foolproof way to prevent fraud, what else can a company use to guard their customers’ information?

Multi-factor Authentication VS Knowledge-Based Authentication

Multi-factor Authentication, or MFA, is a superior choice to KBA. The MFA uses an approach that provides each caller with their own one-of-a-kind identity token. This token is taken from your phone device and carrier information. Another way MFA is useful to companies is that it can understand the characteristics of certain sounds which can be translated into a voice print. By collecting all of this information, you can then enter it into a database. The computer then scans all the information to send fraudsters into a database that will then blacklist them from the company and customers’ data.

Using these tactics and tools, a call center will then be able to assess the risks through authentication. Then it will be up to the representative to use this useful data and decide whether or not it is a risk. Their decisions will be informed and based on several factors such as what kind of account it is and which transactions, and for how much, are taking place.

Related: How to Set Up 2 Factor Authentication

The top providers of authentication are TRUSTID and Pindrop. Each one uses an MFA method. Both have numerous important clients on board, such as banks, credit card companies, and insurance agencies. However, they can both offer solutions to companies in other markets such as retail, telecom, travel, or healthcare. These solutions also work best when paired with an IVR, which can automatically prompt the caller to enter their authentication.

These solutions to fraud and authentication have worked for very large call centers that employ hundreds of agents that work for millions of callers, but what can a smaller call center use? Small call centers can still benefit from these authentication strategies through Value Added Resellers. These VARs can bundle up different types of outbound calling services and sell them to call centers. That way, you can get what your call center needs on a scale that you can use to your benefit.

Fraudulent issues are becoming more commonplace in the market and companies need to be prepared for dangerous situations before they arise. Don’t let your company get caught unaware by scammers; use secure VoIP along with the top prevention methods in order to avoid putting your company in debt and frustrating your customers.

Crush The Competition with Virtual Phone Numbers

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Virtual phone numbers not only help to keep your business from inserting itself into your personal life, but they can also help you crush your competition. There are several incredible benefits to having a virtual phone number, such as a variety of built-in features, their low costs, hardware, and a reliable network.

If you’re not familiar with what a virtual phone number is, then you probably aren’t sure why you need one for your business. Virtual phone numbers work for companies because they are an easy way for customers to reach you that isn’t tied to a specific telephone line. You can access your phone calls from any device, including cell phones, tablets, and computers, freeing you from being tied down to your desk all day for fear that you will miss an urgent phone call.

Virtual phone numbers are also great ways to save costs on long distance phone calls. If you have several clients overseas, you can purchase an affordable local phone number in those specific areas and avoid long distance fees. Even these international phone numbers are virtual so they can be tied to any device you currently use without issue.

Fulfilling the Needs of Your Customers

Contact centers are one of the business types that benefit significantly from the use of virtual phone numbers. Using local phone numbers helps agents to offer a more personalized touch with their customer service. Local phone numbers also help to alleviate the costs that some of your customers or clients would have to pay if your store is located outside of their local area.

The features provided with your virtual phone number contract can help your business portray a very successful and professional image, even if you’re working from your kitchen counter. Virtual numbers allow you to have as many numbers as you need, and they come with impressive features such as time of day routing (which will enable you to go out for lunch and not miss an urgent phone call). You can also add a customized greeting when your customers call. When a customer calls the number provided, they will be prompted by a professional greeting and then taken to a menu page that will allow the customer to choose which sector of the business they would like to speak with. For example, they may be prompted to press “1” for customer service, “2” for sales, and so on.

Virtual phone numbers also come with a feature called “call recording” in which you will be able to record phone conversations between customers and your employees. You can then use these files to figure out what works and what doesn’t work within the employee/customer dynamic. This can be a valuable tool to use when training customer service staff.

Creating a Local Presence

As previously stated, having a virtual phone number can give you a local presence in international countries, and it also allows you and your employees to work from anywhere in the world. Not only are virtual phone numbers flexible enough to allow you to step away from your desk, but you can also travel anywhere in the world. This is also a great way to keep international teams working together with functionality and ease.

Virtual phone numbers are also very affordable. Small teams and businesses have the option of choosing a flexible plan that will provide the minutes and services that they need, instead of paying extra costs for things they don’t. Because virtual phone numbers can be set up to reach most devices, you won’t need to purchase expensive phone lines. All work can be done on just one device if you choose, and you will still be able to keep everything in your business separate from your personal life and phone line.

One-Up Your Competition with Virtual Phone Numbers

The fantastic features and cost-saving benefits of a virtual phone number can genuinely give you the edge you need over your competition. If you’re thinking about purchasing a local or international virtual phone number for your business, contact us at unitedworldtelecom.com to get started right away.