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How to Add a Click-to-Call Button in Your Email Signature

One aspect that every business needs to offer is being reachable to its clientele. This means giving your customers many simple ways to get in touch with you. And one such way is by adding a click-to-call button into your email signature.

Why Include a Click-to-Call Button in the Email Signature?

What is a click-to-call button and how can it be useful? A click-to-call or call now button is a widget or button that is linked to an individual or business’ phone number. As such, when a person clicks on this button, they initiate a phone call. By clicking or tapping the button, they place a call to that individual or business.

At this point, most businesses will have a click-to-call button on their website which can be accessed by web and mobile visitors. There are different types of call buttons. You can include a call page on your website that lets users type in their contact information to receive a callback. Or, you can include call buttons that, when clicked, place a call to your business immediately. For instance, when interested prospects search for your company’s website through their phone, they will notice a phone number along with a “call” icon near it. Upon tapping or clicking this, they will be directed to their phone’s keypad to make the call.

While your business phone number is available on your website and social media links, it is crucial to give interested and returning customers more quick channels to communicate with your business. And including a click-to-call button within your email signature is one way to accomplish this.

Adding a Call Button in a Gmail, Outlook, of Office 365 Email Signature

So, how do you add a click-to-call or call button into your email signature? The below steps work for Gmail, Outlook, and Office 365 signatures but can also be used with Yahoo and Hotmail signatures. To include a click-to-call button, you need to:

  1. Create an email signature that includes your business phone number. For example,
    Jane Doe
    Product Manager
    XYZ Tudor Ln, M 339284
    P: +1-345-454-4545
  2. Next, select the text of your phone number and click the “link” 🔗 icon. This is to add a link to the text of your phone number.
  3. In the dialog box, enter “tel:yourphonenumber.” For instance, following the above example, you will add “tel:+1-345-454-4545” in the link dialog box. Remember to include your country dialing code at the beginning of your number (+1 is the US dialing code).
  4. Then, click “Ok” and save your changes.
  5. Test the click-to-call button in your email signature to ensure it works accurately. You can do this by sending yourself an email and clicking the phone number to place a call. Or, by sending an email to a fellow employee and having them click the number to place a call.

Take the Right Steps to Reach More Customers

Whether it is adding click-to-call buttons on your website, social media platforms, and email signatures or using an international toll free number to make it free for local customers to call your business, you need to take the right steps to make your teams more reachable to potential customers. To learn more about improving customer service and finding the right tools, speak with our experts today!

What is Lead Tracking?

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In this post, we will define lead tracking and demonstrate why it is important for every business to track where their leads are coming from. Learn how and where to gain leads and the essential role call tracking plays.

Lead Tracking: Definition

Lead tracking is the process of tracking, documenting, and organizing prospects based on certain factors. These factors may include individual actions, the number of times a sales rep has connected with a prospect, the number of times a lead interacts with your brand, and so on. In other words, you are tracking leads from initial contact to close, whether it was successful or not.

The main reason why lead tracking is important is that it can give you a better understanding of your campaigns, your prospects, funnel, and sales and marketing efforts. This way, you can improve lead generation and increase sales.

Lead Tracking for Sales and Marketing Teams

Tracking leads in sales and marketing is a collaborative effort. These teams work together to identify qualified leads and close more sales. By studying your leads, you can create better user and caller experiences for your target audience.

By tracking leads, your marketing department can understand where leads come from, what advertising platforms are they engaging on, how they are interacting with your brand, and more. This information can help marketing teams create better campaigns and marketing strategies that will appeal more to your target audience.

Once good and promising leads are gathered, marketing departments can share these with the sales team. They can also provide all the necessary information that can help close these deals. Now the sales department works their magic and uses this information to approach each client and individualize the sale. All of this greatly increases the chance of making a sale or conversion.

Where and How to Gain Leads

In order to track leads effectively, your team needs to know where and how they can best get leads. A few different ways to capture leads are:

  • Trade shows and exhibitions
  • Email sign-ups and online subscribers
  • Social media
  • Market research
  • Call tracking where incoming calls inquiring about services and products are tracked, etc.

Next, your team may need an organized system to input, consolidate, and store lead information. Customer relations management systems (CRMs) such as HubSpot, Salesforce, Zoho, etc., can help you store and track information effectively.

So, what information should you collect from leads? Name, contact information, and how they came across your business, expectations, and so on.

How to Qualify Leads?

Determining whether your leads qualify or not means evaluating the value of a lead and how they can be useful to your business. You want to find leads that are promising and ideal for your brand.

Sales departments qualify their leads through different sales models. Some businesses use the BANT model. This model qualifies leads based on:

  • Budget: can the lead afford your product?
  • Authority: can they make a purchasing decision?
  • Need: do they have a need for your product/service?
  • Timeline: is there a specific timeline when they desire or plan to make the purchase?

Generally accepted types of lead qualification include:

  • Inquiry: the user who demonstrates interest
  • Marketing Qualified Lead (MQL): a user who interacted with marketing materials and has the potential to become a closed opportunity
  • Sales Accepted Lead (SAL): an MQL that is converted and accepted as a potential lead
  • Sales Qualified Lead (SQL): teams would use a sales model such as BANT to determine qualification
  • Closed: the user or lead made a purchase.

Call Tracking and Virtual Phone Numbers: A Dream Team

About 90% of customer interactions happen over the phone. This is when interested prospects learn about your business and its products, calling to inquire or get more information. Therefore, call tracking is essential to collect data on these leads, specifically:

  • Where they come from
  • Where they interacted with your product
  • What campaigns or ads encouraged them to call
  • How are they connecting with your business
  • How they are searching for services like yours (keywords, etc.)
  • Where are they calling from, and so on

You can use virtual phone numbers to track where incoming calls are coming from. For instance, you can purchase a toll free number and various local numbers and advertise them on different platforms. When calls come in, you can easily identify where customers are interacting with your brand or which locations are more responsive to your advertising campaigns. You can then use this information to improve lead tracking and lead generation efforts.

Start Tracking Leads Today!

You can create an in-house tracking software, enter data manually, purchase an online application, or use virtual phone numbers. Whichever way you choose, lead tracking is important to create effective marketing and sales processes. Use this marketing technique to find better ways to serve your customers and improve your business’ sales rate!

Inbound Sales Calls vs. Outbound Sales Calls

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Trying to identify the best ways to increase sales for your business? There are a few different approaches you can take: inbound sales calls, outbound sales calls, or a combination of both. Let’s look at how each approach works and what you should keep in mind.

Inbound Sales Calls vs Outbound Sales Calls

Before we move into specifics, it is important to understand the basics of sales calls. These calls generally revolve around generating leads and sales. They include either contacting a set list of prospects to increase brand awareness and make sales. Or, running a strong customer service and support team that answers incoming calls, resolves queries and concerns, and sells new products and services. Depending on the type of business you run, you may benefit from inbound sales or outbound sales calls, or both.

Inbound Sales Calls

There are typically two types of inbound sales calls. The first type refers to “hot calling” which is basically customers calling your business to resolve a query or initiate a purchasing process. The customer may have interacted with your website or seen a promotion on social media that piqued their interest. Now, you have managed to get their attention and interest. But it is on the inbound sales call where you convert this interest into a sale.

The second type of inbound sales call refers to “warm-calling” where you call customers who have interacted with your business. Maybe they signed up for a newsletter or emailed you a query or downloaded a PDF through your website, etc. This customer could also be a past or recurring customer who you are following up with. They made the first contact and now it is up to you to give them a reason to make a purchase and become a returning customer.

Outbound Sales Calls

Outbound sales calls refer to cold calls made to a predetermined list of prospects. This list is usually put together through market research and buyer persona reviews. Then, your sales team calls these individuals, informs them of your company’s products and services, current promotions, and sells to them. Some companies outsource their outbound sales calls to virtual call centers.

More recently, businesses subscribe to an outbound calling service to call local and international individuals in a less expensive way. An outbound calling service lets you make calls through the internet instead of traditional phone lines. And you have the opportunity to customize your caller ID to display specific local or toll free numbers instead.

Which Can Benefit Your Business?

This depends on the type of business you run and what you want your calls to do. For example, do you want customers to reach you when they are ready? Can your marketing efforts support an inbound sales call strategy? Is lead generation the focus of your company? Do you want to use customer service and success to make more sales?

However, you do not have to choose one over the other. With a strong customer support and service team, you can have outbound and inbound sales calls working together. This way, you target prospects based on marketing results as well as engage with interested customers who reach out to you. Having the right communication tools can help you maximize your company’s visibility as well as generate more leads.

United World Telecom Can Help

United World Telecom offers virtual communication tools for businesses of every size and in every industry. Whether your calls are focused on outbound or inbound sales, our features and services can enhance the way your business interacts with its customers. To learn more about what we offer, call us at 1 (877) 898 8646 or talk to an expert.

How to Build a Local Sales Network From Any Location

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To successfully sell and promote any product or service, you need a strong sales team. A good sales team will highlight the strengths of the product and the company. They will maintain professionalism and credibility and good customer relations. Sales teams work in communication with each other and with customers. It is, therefore, essential to have a local sales network that is easily reachable and dependable.

Building A Local Sales Network

To build a strong local sales network, you need to hire resourceful talent and train them in the best ways to target potential customers. Once your sales team is ready, you can focus efforts on promoting the product in the sales circuit.

Ready, Set, Network

The first step to start a sales network is to begin a search for connections and talents. Use LinkedIn or other career sites to scout and build connections with people in your field and who would be a good addition to your team. Use these platforms to search for and connect with potential customers. Generate connections and start conversations about your product and brand.

Consider Forming A Virtual Sales Team

With many employees switching to a work-from-home lifestyle, you may want to consider a virtual office. This does not only work for your employees but also gives you a chance to move outside the bounds of a specific location. You can look to expand your business to other countries and hire remote employees there to help customers locally. This way you can bring international clientele to your company.

Develop A Full-Proof Hiring Process

After scouting and researching, you may have a strong pool of salespeople to pick from. And so, you want to pay attention to the hiring process or recruitment process and what skills or factors matter to you the most. For instance, do you want someone who comes with years of experience? Or, do you want someone fresh who can be trained and coached for your business’ specific needs? Have them do a “Sell me a …” test to see the practical application of their talents. Also, ask for recommendations and reach out to them to develop a better picture of your candidate.

Besides sales skills, you want to look for good personal skills in your local sales network. Working in a team requires good team management and communication skills, and your ideal candidate should have them. This is even more necessary for a remote team as a lot of your communication will happen through emails and video calls.

Train, Train, and Train Again

Because your company will differ from other companies in one way or the other, training at the beginning is very important. Even if your hired talent has years of experience, ensure they go through training that highlights the tasks they will experience at your enterprise. Besides the initial training, perform analysis and conduct ongoing training to refresh important goals and skills. Create videos, webinars, buy educational books, do trivia nights: whatever you need to keep them up to date.

local sales network
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Other Tools and Resources

Consider communication and project management tools to make the organization and completion of work easy and clear. You can use Google Drive, Dropbox, or Microsoft Office to share and maintain files. Or, subscribe to a project management system like Teamwork or Slack to have all work communication, project status, etc. in one place. With these systems, employers can keep track of employees’ work and progress. Additionally, teams can collaborate together on shared files and shared projects. Customer relationship management (CRM) systems may also include statistics and metrics to track sales and responses.

For easy communication, consider getting a virtual business phone number with a voice over internet protocol (VoIP) system. Rather than traditional phone lines, VoIP phone systems use the internet to make and receive calls. You can easily sign up for one from a phone service provider that offers virtual, local, and toll free numbers. Providers like United World Telecom offer call forwarding services that forward or redirect incoming calls to a different number, where the call is to be answered. This way, you can forward calls to wherever your employees are located. With United World Telecom’s ‘Time of Day Routing’ feature, you can redirect calls to alternate numbers during specific times of the day. These features are meant to ensure no call goes missed and a salesperson is always available for your customers.

Generate Awareness and Familiarity

Spend a great deal of time working and developing your website. Most customers will look to your website for information and help. Therefore, their first impression of your website matters. It is also necessary to keep information on the website up to date. Provide educational and informational material with facts and genuine expert opinions through blogs and web content. The more your customer knows about your product, the more likely they will be to give it a try.

Use social media like Twitter, Facebook, etc., to create more visibility for your brand, product, and company. This is a good way to introduce your product to the sales circuit. Follow-up with customers through emails, special promotions, and more. Your current customers are a way to get referrals and new customers. Keep them coming for more.

Make Sales From Any Location

Advancements in technology have improved the way we communicate and sales teams can use this to their advantage. Build a local sales network anywhere with local numbers and make sales globally with virtual phone numbers. Browse through our plans today to see how we can help you make those sales calls and support your network!

Why Your Current Phone Marketing Strategy Isn’t Working

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So, you’ve managed to set up a foolproof phone marketing campaign. The lines are open, your staff is waiting, and the only thing to do is wait for the calls to roll in.

The only problem is that it is not working. Why?

Phone Marketing for your Business

In this article, we’ll cover why your current phone marketing strategy isn’t working and how to fix it. We will cover the following points:

  • Employees do not have proper training and equipment
  • Your offers aren’t compelling enough
  • Customers can’t (and won’t) reach you
  • Embracing automation as the future of marketing

Employees Are Not Properly Trained and Equipped

Sometimes, your organization’s successes and failures come down to how experienced your staff is at phone marketing. Whether you’re making outbound cold calls or processing inbound ones, if things aren’t working, it may mean your employees aren’t up to snuff.

Most notably, there is no single reason for poorly-performing employees. Some people just aren’t suited for over-the-phone marketing. Perhaps they may have introverted qualities that make them more suited to “back of the house” operations. Additionally, others need commission-based incentives to make a real effort.

Along these lines, there’s also the failure fn the organization to take responsibility for how their staff performs. For instance, some organizations don’t take the time to bring their employees up to speed and ensure that they know how to use their devices. Luckily, United World Telecom’s virtual phone services work with any audio and Internet-equipped devices to communicate with leads. This means that your employees can use their own devices (if permitted), as this is what they’re most familiar with. This makes cell phone marketing a possibility for both staff on your premises and those working remotely. Employees are thus more comfortable and better able to communicate.

Why Your Current Phone Marketing Strategy Isn’t Working
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Your Offers Aren’t Compelling Enough

Cell phone marketing captures a waiting audience that is accessible around the clock. Considering most people have a smartphone within reach, you just need to create a compelling offer that motivates them to make a move. In other words, you must be compelling.

United World Telecom offers a variety of ways to get the attention you deserve. One way is by using vanity numbers as a way of garnering attention. Simply put, a vanity number is a phone number with a visually-appealing and memorable series of digits. Tying this into your phone marketing campaigns (such as billboard advertisements, radio ads, and more), customers will remember your brand AND how to contact your business (which is certainly a win-win).

Customers Can’t (and Won’t) Reach You

You may have the most carefully crafted marketing campaign, but it is useless if customers can’t reach you. Thanks to United World Telecom, your customers can reach you no matter where in the world they’re calling from. Virtual phone numbers can be purchased in various target markets, which means:

  • No long-distance fees
  • No service blockages by a foreign network provider
  • Ease of localization efforts

How You Can Make Improvements in Phone Marketing

The last point is crucial, as customers don’t want to reach out to a business in another country versus one that is perceived as doing business domestically. By subscribing to an Ireland Virtual Phone Number, for instance, you can penetrate Irish markets and open up lines of communication that would otherwise be ignored.

Bridging the Digital Divide

Let’s be honest: people can be lazy. In order to reach customers, you have to streamline how customers can take in your advertising and then take action. CallMe Click is one such add-on from United World Telecom that translates from a passive experience to an active, motivated one. By equipping your website and advertising material with CallMe Click, it only takes a tap of the screen or a click of the mouse to convert on your marketing campaigns.

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Closing

In conclusion, United World Telecom offers a wide variety of methods to enhance your marketing strategies. By using these methods and many more, your marketing dollars can convert directly into increased revenue.

Quality Assurance vs Quality Control: Improving Support Calls in Business

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Are you looking to improve the quality of support calls for your business? If so, we’ll cover a number of topics to do so in this article, including:

  • The difference between quality assurance and quality control
  • Using quality assurance to improve support calls in business
  • Using quality control to improve support calls in business

The Difference Between Quality Assurance vs Quality Control

First, there’s a big distinction when it comes to the definitions of Quality Assurance Vs Quality Control in support calls. Quality assurance is process-oriented, which focuses on preventing defects and errors in support calls. Quality control, on the other hand, is product-oriented and focuses on identifying defects.

Still confused? If so, the easier distinction between the two is that quality assurance is what happens before rolling out your customer support. This includes training programs and equipping your staff with functional hardware/software. Quality control is a way of refining your process. This includes debugging and streamlining how your staff delegates problems to different technicians. As a result, you can see that they’re both related to providing support to your customers.

Of course, this begs the question: How do you improve support calls specifically?

Quality Assurance vs Quality Control: Improving Support Calls in Business
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Quality Assurance Vs Quality Control: Using Quality Assurance to Improve Support Calls in Business

As mentioned, training goes a long way in improving support calls. Those in charge of training employees and new hires must thoroughly understand company policies and protocols. If, for example, a customer calls needing support for their non-functioning device, is there a strategy for handling the call? During the call, your staff discovers the reason for the malfunction is that service was cut off due to non-payment. The phone support staff must know these calls require forwarding to the billing department, not the IT department. This can make your phone communication more optimized, as there’s less time spent transferring calls. This, in turn, is the epitome of quality assurance. All measures of support are in place before the calls come in, ensuring they are handled appropriately.

United World Telecom makes this easy by providing a number of functionalities to upgrade support calls. By setting up a PBX directory (short for Private Branch Exchange), inbound callers can self-select which department they need to contact. Or, inbound calls can automatically reroute to the appropriate department based on their phone number and/or customer identification numbers.

Quality Assurance Vs Quality Control: Using Quality Control to Improve Support Calls in Business

Similarly, when it comes to improving quality control for direct support calls, United World Telecom offers “call recording.” As the name implies, inbound calls are recorded and stored for later use. During the training process, your business can use examples of successful calls and error-laden ones to educate your trainees on what they should do when in the field.

Also, call recording can improve quality control by verifying the service of a particular employee. Suppose your managers review an employee’s support call, only to find out that they were giving redundant information, easily accessible online or through your directory system. By learning from these calls, you can improve the quality of inbound calls, redirecting callers immediately to information by using another popular add-on from United World Telecom called IVR.

Short for Interactive Voice Response, IVR enables callers to use voice commands to access staff, departments, and information. As an example, suppose that you automate a greeting: “Please state why you are calling today. For instance, for access to tech support, say ‘tech support’.” You can then automatically redirect callers to the appropriate department, reducing call times for efficiency and causing less frustration all around.

In Closing

As you can see, we are just scratching the surface when it comes to improving quality assurance and quality control in your business. Above all, these measures should be in place to ensure your phone staff offers the highest level of customer service. With the right tools, your business will have no problems ensuring optimal communication. Contact United World Telecom today to speak with a telecom expert to optimize your business’ support calls today.

Do Automated Phone Calls Work in Sales?

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Have you ever wondered whether automated phone calls work in sales? In this article, we will take a look at how an automated phone calls can increase your sales, including:

  • Efficiency
  • Never Miss an Inbound Caller
  • Keeping Your Employees Occupied
  • Blacklisting and Whitelisting

Efficiency

Sales is a numbers game. Therefore, the more efficient your business is set up with automation, the better your sales will be. United World Telecom offers many ways to increase the efficiency of your business. Here are just a few of the many possibilities for business:

Simultaneous ringing: All connected devices ring at the same time, ensuring that every inbound call is answered in the shortest time period possible.
Directory: By creating an automated directory for inbound callers using a PBX (Private Branch Exchange), interested callers can self-select through your company’s staff and departments to reach the exact personnel they want to transact with.

CallMe Click: Customers don’t have the time to write down a phone number of a salesperson or your company. By bridging the digital divide with a call now button, you create a more motivated buyer that can click on a web link and initialize a phone call with your sales personnel instantly.

Automated Phone Calls
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Never Miss an Inbound Caller

A large part of sales is ensuring that the timing is right. Often, the window of opportunity only remains open for a short period before they move on to your more easily-accessible competitors.

United World Telecom offers quite a few ways for your sales team to never miss an inbound call. First, a popular feature known as “simultaneous ringing” is just as the name implies: when a phone number is dialed, all connected devices ring at the same time. Whoever answers it first is the winner. This incentivizes your sales team to handle sales calls ambitiously, creating a positive competitive environment.

Similarly, failover forwarding is another crucial feature from United World Telecom. This allows inbound calls to ring through a list of numbers, automatically forwarding until it is received. There are also more advanced options available to automate customer support.

Keeping Employees Occupied

Sales personnel are notorious for forging their own paths and being the masters of their own destiny. However, this can have detrimental consequences for your business, particularly if your sales team is prone to wasting their time. You can automate Inbound calls for distribution among your sales personnel with United World Telecom’s call routing services.

Even better, United World Telecom’s intuitive dashboard logs data from phone calls that can apply directly to your staff. For instance, you can compare who closes the most deals versus how much time they spend on the phone. During quarterly reviews, you can use analytics to gather performance-related data on your sales team, readjust how they handle sales calls, or even terminate lagging employees.

Blacklisting and Whitelisting

Another crucial feature of call routing functionalities from United World Telecom is the ability to blacklist and whitelist calls. For blacklisting, you can automate calls to reach your salespeople while ensuring certain calls do not get through. Similarly, for whitelisting, you enable only certain calls to go through. As an example, you can whitelist only VIPs and clients that are closing deals in the near future for higher-tier sales employees, while assigning only cold calls to staff that excels in that skill.

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In Conclusion

To conclude, as you can see, United World Telecom’s services can help streamline automation in your organization to boost sales. By using some of the examples in this article as well as your own creativity, your sales team can operate more effectively. Above all, automated phone calls can be an excellent option for sales teams.

Sales Management: Building a Global Call Center Sales Team

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A sales team functions as the core of any sales-oriented business. In order to have a successful sales team, the business must have a focused and effective sales management system in place. Similarly, management systems include systems and metrics to track sales. The sales management plan should also include follow up and periodic reviews. Above all, these components are necessary for a sales team to grow and thrive in a consistent manner.

What is Sales Management?

Sales management involves developing a sales force, coordinating various sales operations, and putting sales techniques in place. Therefore, the ultimate goal of sales management is to allow an organization to consistently meet and surpass sales targets. So, for any business that brings in revenue, a sales management strategy is extremely important.

Sales Management Processes

Research shows a clear split between organizations that establish well-defined sales management processes and those that don’t. A few of the most critical sales management processes include systematic hiring, coaching the sales force, business planning, establishment of common goals, and performance management.

  • Systematic Hiring: It is extremely important to hire top-level sales staff. An effective hiring process includes methods to examine whether a candidate is fit for the position from many different angles. Using the same list of questions for interviews allows for a systematic and focused process.
  • Coaching: This is the number one activity that drives sales. Companies that have a well-understood coaching program in place consistently outperform those that do not.
    Business Planning: Business planning at the sales manager level means identifying key customers within the region and creating customer plans accordingly. Business planning allows for better targeting of sales efforts.
  • Common Goals: A sales manager makes sure the sales team aligns with the company goals.
  • Performance Management: Setting objectives and reviewing performance, both periodically and annually, is imperative. Figuring out how the organization will deal with non-performance is also key.
Sales Management: Building a Global Call Center Sales Team
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Running the Call Center

Many organizations find that allowing their call center specialists to work from home is a win-win for everyone involved. This allows the staff flexibility and allows the organization significant cost-savings.

Taking the Call Center Global

Particularly when forming a global call center, allowing for sales staff to work remotely is typically the best option. A business owner with a well-trained, knowledgeable staff that is familiar with the company policies and the product or service they sell can operate a call center from anywhere.

What is a Virtual Number?

A virtual phone number is a number that works through the use of the Internet versus the use of a hard-wired phone line. Virtual phone numbers offer many benefits. For instance, they give business owners flexibility and mobility unmatched by traditional phone lines. Calls made to virtual phone numbers automatically forward to any phone number, depending on the changing needs of a business. Virtual phone numbers also allow for a business to meet global needs, such as offering services in various time zones.

How Do I Get a Virtual Number For My Business?

Getting a virtual phone number for your business is simple. With a simple search, you will see that various providers offer virtual phone numbers. Therefore, it is important to go with a provider that has experience and a reputation for offering a great product along with excellent customer service. United World Telecom has been offering global communications solutions to businesses for over two decades. Along these lines, UWT also offers many features and virtual numbers in over 150 countries worldwide.

“Success is the sum of small efforts repeated day in and day out.”

When focusing on sales management and building a successful global call center sales team, careful planning must take place. Above all, with proper systems employed and everyone on the same page, an organization is well prepared to take the success of the business to great heights.

How to Manage an Effective Sales Team

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Growing a sales-based business is not an easy task. It may be the single most difficult challenge a business owner can face. The success of any business depends on implementing the right strategies concerning brand development, marketing, sales, and customer service. Success doesn’t come instantly, but if one builds a solid foundation for the brand and is then able to manage an effective sales team, the sky is the limit.

Business Management Basics

Having a true passion for the business you are managing is extremely important for your success in your position. It is also important for the success of the company. There is a need for strong skills in the areas of business planning, strategy, finance, and marketing. There is also a need for communication skills, leadership skills, and a strong understanding of motivating and rewarding employees. A clear strategic vision for the company is a necessity. So is the ability to make informed management decisions based on research and analysis of the market, competitors, and other external and internal forces. Understanding the impact these aspects have on your business is critical.

What Makes an Effective Sales Team?

  • A strong, centralized sales culture and environment, established by the manager and carried forward by those on the sales team
  • Natural energy/ synergy between members
  • Meaningful relationship building with clients/customers
  • Great time management skills
  • Ongoing learning
  • Accountability
  • Communication and collaboration
  • Structured goals
  • Celebration of successes

Tips for Managing an Effective Sales Team

  • Recruit the best people for the job
  • Know how to sell
  • Provide consistent coaching
  • Inspire your team to succeed
  • Set the pace for the sales team
  • Clearly define a process
  • Measure the team’s performance
  • Manage the forward pipeline
  • Communicate effectively with your sales team
  • Protect the time of those on your team
  • Celebrate team successes

Sales Team Tools

Advances in technology, artificial intelligence, data analytics, and process automation have changed the landscape for sales teams over the last few years. With that in mind, some sales tools can help to improve a team’s overall performance, automate normally time-consuming tasks, and support significant transformations in the sales process. The tools are generally focused on the following:

  • Communications and conferencing tools
  • Content sharing and content management
  • Analytics
  • Account-based sales and marketing
  • Customer relationship management (CRM) systems
  • Email management
  • Performance management
  • Sales engagement
  • Sales and market intel
  • Lead generation
  • Productivity
  • Contract management
sales team management
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Measuring Successes

The quality of any sales team strategy is only as good as its execution, and sales metrics are the guideposts. The best sales team managers know how to manage an effective sales team from beginning to close of the sale. They focus on a clear set of metrics and key performance indicators along the way. This information is then used to increase the effectiveness of decisions moving forward.

Growing a Sales-Based Business

It takes a lot to be successful in sales. You need to know your customer well and you need to be resilient when it comes to dealing with rejection. You need to know when to talk and when to listen. You also need to know when to lean on technology. This will help improve your processes, help you close a higher number of deals, and shift the time normally spent on those tasks to other things.

The potential benefit of the many tools on the market today is exciting. If you really want to tap into how to manage an effective sales team, make use of the best tools out there. Contact United World Telecom today to learn more. This can help you can spend less time researching and doing tedious things and more time selling and managing your sales team.

Sales Management: Business Phone Systems for Enterprises

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With blossoming technologies, business phone systems have been changing over the years. If you’ve recently started a sales business or you want to utilize better phone capabilities, researching various types of business phone lines is important. This way, you can select a phone system that’s great for your clientele, while also allowing your sales team to operate better. Thus, increasing efficiency and sales closings. In this article, we weigh the differences in the various phone systems you have to choose from for your sales business. And, offer the information you need to select the type of phone system that’s best for your sales management objectives.

Multiple Phone Line Systems for a Sales Business

If you tried to do sales on a typical phone line, you’d eventually end up with a situation in which more than one person needs to use the phone. Or, more than one customer dials in at once. If you don’t want to miss important sales leads or you want to have your employees dial sales leads at the same time, you’ll need multiple lines. A multiple phone line system is just that, a system that offers multiple lines routed to the same number.

These systems allow outside numbers to dial into one main phone that’s connected to multiple other lines. This allows for the capability to transfer calls to various phones. It also allows business employees to communicate with each other effectively.

VoIP Phone Systems for a Sales Business

Rather than traditional phone lines, the VoIP phone system uses internet connection to send telephone calls. This translates to many specific benefits like ease of setup, customized and cutting-edge features, and even better pricing. Furthermore, VoIP systems allow for the introduction of tollfree business numbers. This gives your sales business a way to create a branded, more memorable number associated with your industry. For example, if you manage a team that sells garage doors, you could choose a toll free number like, 1-800-GAR-AGES.

Further Functionality for Sales Teams

Additionally, VoIP systems allow you to choose extension numbers for each of your sales employees. This way, they can give out their individual business numbers so they can stay connected with sales leads to increase the likelihood of closing.

As a part of sales management, you’re likely to utilize CRM systems that allow you to document clientele. One of the advanced features of a VoIP system is that it can connect with software systems, including CRMs. So, if you think that this type of business phone system is the best for your company, make sure to choose one that integrates with your current business software like your CRM.

Due to its customizable features and adaptability, VoIP systems are a great option for sales-driven businesses. And, they can definitely help in your sales management efforts by keeping things organized and your calling customers satisfied.

PBX Phone Systems for Sales Businesses

PBX, or private branch exchange, is a type of business phone system that offers a way to have a private phone line for business. It allows for customizable features of other advanced phone systems like call forwarding, voicemail, routing, and conference calls. However, it does differ from your standard multiple line system. This is because it doesn’t route directly to your phone unit, but can do so through a cloud (internet storage) or another VoIP system. Most people choose PBX systems because they provide more functionality than a multiple phone system but aren’t as expensive as other options. Again, if you have a smaller business, this may be a good option for your sales team. But, if you need advanced features and can live with the functionality of a standard multiple phone line system, this may be a good choice for your business.

Get Your Business Phone Numbers Through United World Telecom

No matter what types of business phone line systems you consider for better sales management, you’ll need to have a business phone number to go with that system. Whether you need a local number, toll free number, or a vanity phone number, we’ve got you covered. Contact us today to learn more about setting up your new business phone number!

The Challenges of Running a Powerful Sales Team

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If you’re in charge of managing a high-performing sales team, you’re probably aware of the many challenges that you’ll encounter daily. With the hectic pace, the variety of personnel, and quotas to meet, sales management is one of the most difficult occupations.

Managing a Sales Team Effectively

Failure to appropriately tackle these challenges could stymie your company’s efforts from achieving maximum success. You may even experience a less-than-stable work environment. And worst-case scenario, mismanagement can cost you your job.

The following are some of the most common challenges you will encounter as a sales manager. We will then provide tips on how to overcome these challenges effectively.

Sales Team Challenge #1: Attracting and Retaining Talent

Effective sales management is highly dependent on the quality of its personnel. As a manager, you may be experiencing high turnover that hinders your efforts. Or, you may be constantly attracting less than stellar performers. In truth, the best way to attract and retain talent is by setting up incentives and creating a positive work culture.

First, you want to make sure that you’re setting commissions and bonuses at competitive rates. Do some research and try to find the median in your industry’s hiring process – and simply offer more than that. Remember, salespeople are motivated to find better-paying work and stick with companies that help them succeed.

sales meeting
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Sales Team Challenge #2: Time Management with Prioritizing

If there’s one resource you wish you could have more for your sales team, it’s time. Unfortunately, there is only so much manpower to accomplish the many tasks throughout the day. This can be a challenge for managers that always feel like they’re falling behind.

The solution? Try to look for more efficient ways of doing tasks that drain your time. If necessary, run down the list of the day’s events and see where there is room for improvement. Chances are, some activities may be mission-critical, but get left behind in favor of other work. For instance, you may have deadlines that could jeopardize a long-term client versus getting your sales team to follow up on new leads. Both tasks take significant amounts of time. But considering that attracting clients takes 5x the effort than holding on to new ones, the choice is clear.

That’s where prioritizing comes in handy. Prioritizing can often seem like choosing between “impossible” situation after “impossible” situation. However, there are usually tasks that must be done for the greater good and longevity of your sales team.

Sales Team Challenge #3: Inspiring a Competitive Team

It may seem like a contradiction, but having a competitive spirit among your sales team is necessary for a high-functioning company. To do this, you’ll need to coach your sales team through constant incentive and thoughtful comparisons between colleagues. After all, most sales reps go into sales in order to actualize their potential, so it’s your responsibility to foster a positive environment.

You’ll want to highlight top-performers and give them the spotlight, while also showing how up-and-comers are able to attain the same success. Bear in mind that what motivates some will not motivate others, so you’ll want to discover what each rep values. Some may be looking for more flexibility to have time off with their family; others may be looking to make as much money as possible. You’ll want to discover what makes your top reps more successful and see what’s holding back under-performers.

Sales Team Challenge #4: Aligning Your Team with Your Marketing Department

For most organizations, your sales team is separate from your marketing team. Because marketing is responsible for attracting new leads and retaining customers, there may be a disconnect between the two. After all, they’re on the front lines – whereas the marketing department serves as support staff.

As a manager, you should have regular meetings with your company’s marketing team just like you do with your sales team. You’ll want to make sure that your marketing team is united around common goals so that your sales team is better served. For instance, your marketing department may be focusing on social media ads, whereas your demanding better online catalogs for clients to place consistent orders. By ensuring that these goals are aligned, you help avoid miscommunication and wasted effort that doesn’t serve the company.

About United World Telecom

United World Telecom is a leading service provider for cloud phone and toll free number solutions. If you are interested in purchasing a toll free phone number for your business phone get in touch with our sales department so we can assist you or visit our service page.

What is Telemarketing? Everything You Need To Know

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If you’re looking for ways to better market your business, you may be wondering, “what is telemarketing?” While there are plenty of ways to reach a target audience, teleselling has been one of the best and most affordable ways to reach potential clientele. And, most businesses who choose to telemarket to potential clientele benefit from a low risk way to continue to develop successfully.

What is Telemarketing? The Ins and Outs

Basically, telemarketing is the use of phones to reach potential clientele. Because teleselling is a broad term that involves any method a business can use to reach other businesses or potential customers, it can be used in a number of ways. Some of the ways telemarketing is utilized includes:

  • Basic outreach to create lead interest
  • Providing information
  • Offering opportunities
  • Gaining feedback from past clientele
  • Procuring leads
  • Managing business appointments
  • Improving customer services

What is Inbound Telemarketing?

Inbound telemarketing is a type of telemarketing which involves reaching out to customers a company has already accrued. It works to engage with current customers to introduce new products and gain a lasting customer-business relationship. Some examples of inbound marketing include offering a 24/7 customer line in which customers can reach a customer service agent all hours of the day. Or, a hotline for customers to reach to ask questions about products and/or services.

What is Outbound Telemarketing?

Contrary to inbound telemarketing, outbound telemarketing involves calling people who are not already customers. Typically, the goal of outbound telemarketing is to convert a phone lead into a business sale. This is done in three stages:

Lead Generation: Before outbound tmarketing can take place, one needs to establish a lead source. Typically, businesses will use lead generation tools like business websites, email blasts, and surveys to establish client needs before making cold calls. This will help to identify leads which have a greater potential for conversion.

Sales: Once leads are generating, the next step is to cold call leads to inform the customer about the product or service. However, this can get tricky as many people won’t answer phone calls from numbers they don’t recognize. One way to get around this is by using a calling prefix that matches your lead’s current area code. Once the client gains information about your product or services, you can ask for and finalize the sale.

Follow Up: Finally, the last step of outbound marketing is to follow up with a client to address any questions or concerns. This helps to keep the business relationship on healthy terms and can keep you from having to outsource customer service.

All about telemarketing
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Some Benefits of Telemarketing

Choosing telemarketing as a way to reach target audiences, whether they are other businesses or personal phone lines, is a great way to grow business. Furthermore, teleselling offers a number of benefits including:

  • Cutting time and the cost of lead generation by creating product/service interest right over the phone.
  • Improving customer services by offering clientele direct access to telemarketer phone lines.
  • Increasing the effectiveness of appointment setting for business.
  • Offering better customer satisfaction by specifying client needs.
  • Revealing a client base ready to purchase a product or service.
  • Reaching out to current clients to improve customer relationships and upsell products or services.

Closing: Investing in Telemarketing for Your Business

 Now that you have the answer to the question, “what is telemarketing?,” you may now realize that marketing is what your business needs to convert more leads into customers. United World Telecom can help to make implementing a telemarketing infrastructure as easy as can be by offering virtual phone numbers and 1-800 toll free numbers that can reach phone lines in any part of the world. Plus, we provide access to a number of other marketing services like SMS forwarding, call recording, and more. To create your custom telemarketing phone number and begin your telemarketing journey to reach more potential clientele, contact us today.

 

Email Marketing Tip: How to Write Emails that Get Opened

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Keeping in constant contact with your customers is an important part of developing your business. Email marketing can be a wonderful tool for reaching out to your customers and providing them with information about your business like special deals, events, expansion, and more. You’ve probably spent a good amount of time crafting a great email only to check your stats later on and find that the emails you sent out have gone unopened. It is challenging to get people to open up and read your emails when they are constantly inundated with tons of emails. So what’s the secret to getting your emails opened and read? Check out these 12 tips for writing emails that get opened.

Make it Personal

People receive emails from corporations all the time, so the best way to stand out among them is to mention the person by name instead of calling them a “valued customer” or some other impersonal title. And if you really want to make it special, sign your name at the bottom, that way they know that there is human life at the other end of that message.

Space Out Your Emails

Unless you have something to let your customers know about your business, you won’t need to send out constant emails. Only when there is an actual event or information that a customer would like to know should you be sending out emails. If they receive an email from you every day, that can get really annoying very quickly and you’ll find your “unsubscribe” number reaching new heights.

Reward Your Customers

When a customer opens an email from you, they will be receiving information about your company, but every once in a while you should reward them for opening the emails. This can be done by offering a special discount code or a free gift with purchase. If your customers don’t benefit from opening your emails, they will stop opening them all together.

Write An Appealing Subject Line

Your emails are not going to get opened without catching someone’s eye first. Read on for more tips about writing a great subject line

Add Numbers

Putting a number in your subject line stops skimmers from passing over your email because the human eye will stop to focus when digits are placed in the text.

Make A Promise

Making promises piques curiosity. For example, you can make your subject read something like, “Spin the wheel for an exclusive discount code inside. Get 10, 25, or 50 percent off!” Inside of this email should be a link that will take your customer to the website where you can spin a randomized digital wheel and receive a discount code for the amount you land on.

Keep It Simple

Don’t get overly clever with your subject lines. When something specific and simple is promised, a customer is more likely to open the email. Don’t try to confuse your customers; they want to know what they’re opening before they open it.

Use Your Humanity For Appeal

Your subject lines should get people interested through their emotions, whether that emotion is to save money, a fear of missing out, or a line that evokes curiosity.

Make Your Emails Interesting To Read

Write with enthusiasm: if you’re not excited about what is in the email, what makes you think anyone else will be? Writing quickly is an easy hack that allows your personality to show through your writing.

Cut Your Text In Half

It is 2018; people are short on time and long on information, so keep your text concise and to the point.

Switch Up Your Greetings

Using the same greeting in every email gets boring after a while. It makes the message you’re trying to convey seem boring and impersonal if the emails start to look alike.

Give Your Company a Personality

Email marketing is a great way to add a touch of humanity and flare to your company’s image. Always write your text to sound humanizing and be sure that your message sounds like the natural voice of your company. For example, a young woman’s fashion site should read as if your hearing about the latest styles from your sassy and fun best friend.

Care About The Customer

Before sending an email, ask yourself if what you’re writing is going to benefit the customer? Is it truthful? Is it interesting? If the answer to one or all three is no, then don’t send it. You want to build a relationship with your customer on trust. The best way to do that is to write personalized and beneficial text from the heart.

4 Simple Steps To Get Return Customers

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It takes effort to create a return customer, but with the number of sales they bring to your store in return, they’re worth the extra effort. If your business is using up all of its resources towards directing its advertising budget on attracting new clients, you may be missing out on a huge market… the customers that you already have.

The Power of Loyalty

Getting a new customer will usually cost your business money on advertising. Loyal customers don’t just buy your products; they tell other people about them. They might even post your products on their social media pages, giving your business free advertising to hundreds or even thousands of new potential customers.

New customers may appear once or twice and you’ll never hear from them again, but every new customer is an opportunity to create a return customer. And that is why it is important to take care of every single customer as well as you can. If you do it right, every customer can become a lifelong customer, which really pays over time. If you offer a great product or service, there is no reason why you won’t be able to create a strong following of return customers.

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Here are 4 simple steps to create a loyal following of return customers

Create The Right Environment

If your business isn’t presentable, you probably won’t get many people wanting to return. Take a walk around your store and make notes. Your store should be comfortable and welcoming. The inside and outside should be clean, the lighting should be inviting, and the layout should be easy to maneuver through. If a customer cannot find the product that they need, then your layout might need some changing up. Take some time out to think about your decor and finishing touches, too. Listen to the feedback you hear from staff and customers about the environment and see what could use some sprucing up, while leaving the things that are already working.

Have Your Staff Put Their Best Foot Forward

If you’re not always around or selling directly to your customer, then you need to be sure that you have a loyal and friendly staff, who preferably believe in the products they are selling. Your staff should not only be friendly, but they need to be knowledgeable as well. A kind and well-informed staff will leave the right kind of impression on your customers. If a customer has a positive experience, they are more likely to return even if they did not purchase anything the first time. Gather your staff together for training sessions to be sure that they are upholding your business to the highest degree. Having a properly trained staff will ensure positive interactions.

Learn Your Customers’ Names

Introductions are the best way to make a good impression on someone right away. If you are not great at remembering names, try to make a mental note about something that the person is wearing and repeat their name back to them. If your business is very busy and you don’t have time to introduce yourself to everyone, go out of your way to introduce yourself to people that you already recognize. IVR technology can free up valuable time and scale the effectiveness of your workforce. Recognizing a frequent customer will help you to learn what the customer wants and expects.

Remember Your Customers and What They Like and Don’t Like

Now that you have brought in a customer for a second time and have introduced yourself to them and gotten their name, you can start taking notes about their shopping habits. Many businesses use this technique and it makes their repeat customers feel appreciated. For example, if you run a wine store and you already know that a customer likes a certain wine region, you can remind them when you know you are getting a new wine from that particular region. If you own a restaurant, remembering people’s allergies and sending out their favorite appetizer as a compliment will guarantee that your customers will return.

Return Customers = Greater Value

If you remember to do all four of these simple steps, your business will soon be on its way to maximizing its profits. As a business, you want as many customers as possible, however, loyalty goes very far in the long-run. Gaining a customer and keeping them for years to come means your initial marketing efforts were ultimately successful, enabling you to bank on them long-term. Considering the large expense marketing can be, why not extend your efforts for the highest yield?

How To Turn A Disgruntled Customer into a Loyal One

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A customer’s happiness is the most important component of a business’ success. Without customers, there is no business. Therefore, making customer service an integral part of your business model is extremely important. Since it all starts with customer service, make sure that your staff is fully trained in how to deal with an angry customer should a problem occur. One bad customer experience is the quickest way to turn your customers over to your competitors, so being able to diffuse bad situations is the key to success. Having a great relationship with your customers will bring up the value of your brand and increase your sales. If your customer is angry, there are ways to please them, and even turn them into a customer for life. Here are several tips to keep in mind:

disgruntled customers
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Actively Listen To Your Customer

Take into account what your customers are saying about your products. There are times when a customer is angry about something outside of the service. Perhaps they are just having a bad day, so remember it is only your business to be sure that you solve their anger surrounding the issue with your product. Listen to what their issue is with intent, let them completely explain everything. Be completely silent while they explain, you may nod or acknowledge that you are listening, but be sure that they are finished talking before you begin.

Apologize Immediately

No matter what the issue is, be sure to apologize right away for the mistake or miscommunication. It might be an immediate reaction to want to be defensive of your products, but you have to remember that this person is allowed to air their grievances since they purchased the product and supported your business.

Go Out Of Your Way To Make Them Happy

This is what could turn your angry customer into a loyal one. If you do it right, your customer will be excited to return to your store. Going out of your way also makes your customer feel special. Perhaps you work at a restaurant and a customer was unsatisfied with their meal; you could comp the food and include a gift card to get them to return. When they return, you can go out of your way to make the next experience much better. By going above and beyond, you’ve created a customer for life.

Create an Opportunity for Improvement

Every angry customer brings up a solid point about issues with your company or your product. Take every opportunity to learn about what you need to improve on in order to give yourself a leg up from the competition. Treat complaints as if they are a problem that you need to figure out with your brand. If one customer is unhappy and lets you know there is a problem, surely there have been customers with the same issue but never mentioned it; they respond by simply not buying your product again. With that in mind, customer complaints are invaluable resources for improvement. Your business will never stop growing as long as your customers’ needs are being met and your product continues to improve. If you feel that your business does have room to grow and you don’t want to sit around waiting for complaints to roll in, consider sending out a survey that your customers can opt-in or out of to gauge their satisfaction.

Build Up Your Reputation

By consistently meeting consumer needs and providing excellent customer service, you will quickly gain a reputation for being delightful to shop with. Brands like Nordstrom have built up their reputation with customers and they have thousands of reviews from customers gushing about their dependability. People are more likely to go with a dependable option than something that has a wishy-washy reputation. Just remember, every angry customer is a chance to win customers over and invite them back.

By using these four simple tips and responding to angry customers in a positive and approachable manner, your business will be flourishing in no time. Since your company is now focusing on customer relationships, you have the tools to thrive in any market.