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Paradoxes That are TRUE

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A paradox occurs when something seems as if it is impossible or contradictory, but proves itself time and time again to be true. The following paradoxes are things that we come across in everyday life, and therefore can help you to understand life a little bit better. With each paradox learned, a bit of wisdom is gained. Read on to find the truth in contradiction.

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1. The more failures you endure, the more likely you are to succeed

You’ve probably already heard several famous people quote this in one way or another. One of Thomas Edison’s teachers called him mentally “addled” and urged his mother to take him out of school. Luckily, Thomas Edison continued to make intellectual strides and brought us several important inventions (after multiple failures.) But it is true, without failure there is no room for improvement. The moment you stop trying is the moment you truly fail. If you never give up, you will always find at least some glimmer of success.

2. If you chase happiness, it will continue to elude you

The key to happiness lies in enjoying where you are now. If you are constantly telling yourself “once I have this I’ll be happy,” you will never be happy because there is always something out there to strive towards. Once you make a million dollars you’ll tell yourself now I need to find a mate and I’ll be happy, then once you find a mate, it becomes once I have children I will have fulfillment, etc… Find joy in your life right now.

3. What you dislike in others, is what you dislike in yourself

This can be a hard paradox to swallow but if you find yourself sneering at someone who embodies a trait that you dislike, think about what that trait may be manifesting as inside of you. If you judge others for their weight, whether you think they may be “too skinny” or “too fat,” perhaps you should take some time to examine your body image issues.

4. Those who have a hard time trusting often cannot be trusted themselves

People who have trust issues often hurt others to avoid getting hurt themselves. If this sounds like you, work on becoming more secure in yourself and your relationships.

5. The harder you try, the fewer people will be impressed

That’s not to say you shouldn’t strive to be the best student or the best worker, but when you are in company, it is better to be humble. Instead of trying to impress everyone with your resume, physical skills, or sense of humor, try adding a touch of modesty.

6. If you fear death, you won’t be able to enjoy life

Don’t spend your entire life avoiding risks. Taking risks is part of life, and if you shut yourself away from the world you may end up living a long time, but you won’t be having a good time.

7. Fears are meant to be faced

Fight or flight mode is ingrained into the center of our being, but if your fear can’t kill you, then you should try to face it. Instead of taking a shortcut down a dark alley alone, walk up to that cute girl you’ve been eyeing from afar and say hello. A great place to start is by being honest with your bosses, networking without fear, or taking an improv class. Stop letting fear hold you back from success.

8. The more knowledge you gain, the more you realize there is much left to learn

As we slowly become increasingly more aware of the world outside of our bubbles, the more we understand that we truly know very little. Would you be able to find your way around China without knowing the language? Could you argue an opinion on climate change? Do you know the proper procedure for recycling? The more we dive into knowledge, the broader our world becomes.

9. When a product is highly available, the less we appreciate it

Humans tend to believe that if something is in short supply, it is more valuable. Think of it like this, would you rather have toilet paper or a diamond? Just because something is more available does not mean it isn’t very important.

10. Having more choices brings less contentment

The more options available to you, the higher chance you have to be dissatisfied. This may be because there are pros and cons to each decision and you may feel that you’ve lost out because you’re constantly wondering if your choice was the best one.

Amazon H2Q Has Been Announced; What Does This Mean for the World?

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After much anticipation, Amazon finally named its two new locations for the HQ2 project.

Amazon will be taking their business to both Arlington, Virginia and the borough of Queens in New York City. It has been predicted that these two new locations will bring around 25,000 new jobs to the cities. However, Virginia and New York aren’t the only two locations benefitting from Amazon’s expansion. Nashville, Tennessee has been chosen as the new location for a “center of excellence.”

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The Income and Jobs Outlook

All three locations will begin hiring in 2019, and there are plenty of incentives for all the jobs in each location. While Nashville offered up 102 million for its 5,000 jobs, Virginia upped the ante with $573 million in incentives. However, New York offered up an immense $1.5 billion in incentives, and as part of these incentives from each city, Amazon has agreed that the salary for these jobs will be an average of $150,000/year.

Amazon is also reciprocating with the other cities and even plans to fund a green space in New York and donate a site for either a primary or secondary school. Many of New York City and Virginia’s public officials have come forward to applaud the move by Amazon because they believe that thousands of new high-paying jobs will be beneficial to both cities.

Amazon decided to build the new HQ2 so that it would be able to tap into new job pools and continue to expand and develop. Going outside of its original headquarters in Seattle means that it no longer has to compete with other Seattle tech markets like Microsoft and Boeing for job candidates.

Amazon Aimed for the East Coast

The tech giant received 238 bids from the US, Canada, and Mexico, but had been longing after the east coast for quite a while. It came as no surprise that Amazon chose Arlington, Virginia as one of the new headquarters. When Amazon was originally narrowing down candidates, several were around the DC area. Interestingly, Jeff Bezos, the owner and CEO of Amazon purchased the largest home in Washington DC in 2016 for $23 million and spent an addition $12 million on renovations last year, so it comes as no surprise that this area was in major consideration.

Amazon had said initially that it would bring $5 billion to one primary site where it would then hire 50,000 people. Now, the two sites are being split up, and Amazon is spending 2.5 billion at each location. The size of this project has spurred some critics to call these two new sites simply regional offices instead of new headquarters like the original Seattle office which spans across 45 different buildings.

The Dark Side of Amazon’s Expansion

Despite its popularity with local politicians, who bombarded Amazon with incentives and other gifts, working-class citizens of both cities are expected to take a hit. Seattle was plagued by a surge in homelessness after the cost of living shot up due to tech giants monopolizing the town. Not only will the move bring new jobs, but it will also bring higher rent prices and more traffic. This may be the reason that Amazon decided to split its new headquarters between two cities, but the problems will remain. Industry critics have also called the announcing of an HQ2 a publicity stunt and a way to get incentives from several states. Because of the bids made by several cities and states, Amazon also gained a lot of valuable data and it will be able to use that data to gain an edge over their biggest competitors.

The two locations are drumming up questions, such as why two sites instead of one? HQ2 has initially been a plan for one site, but splitting up the areas might be easier on everyone involved. A 25,000 person site is easier to handle and create than one giant place that has to hold 50,000 people. Also, as previously mentioned, neither city will suffer the same amount of pitfalls with traffic and housing costs as Seattle did, although those two things aren’t entirely unavoidable. However it goes, things are definitely about to get interesting!

4 Simple Steps To Get Return Customers

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It takes effort to create a return customer, but with the number of sales they bring to your store in return, they’re worth the extra effort. If your business is using up all of its resources towards directing its advertising budget on attracting new clients, you may be missing out on a huge market… the customers that you already have.

The Power of Loyalty

Getting a new customer will usually cost your business money on marketing and advertising. Loyal customers don’t just buy your products; they tell other people about them. They might even post your products on their social media pages, giving your business free advertising to hundreds or even thousands of new potential customers.

New customers may appear once or twice and you’ll never hear from them again, but every new customer is an opportunity to create a return customer. And that is why it is important to take care of every single customer as well as you can. If you do it right, every customer can become a lifelong customer, which really pays over time. If you offer a great product or service, there is no reason why you won’t be able to create a strong following of return customers.

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Here are 4 simple steps to create a loyal following of return customers

Create The Right Environment

If your business isn’t presentable, you probably won’t get many people wanting to return. Take a walk around your store and make notes. Your store should be comfortable and welcoming. The inside and outside should be clean, the lighting should be inviting, and the layout should be easy to maneuver through. If a customer cannot find the product that they need, then your layout might need some changing up. Take some time out to think about your decor and finishing touches, too. Listen to the feedback you hear from staff and customers about the environment and see what could use some sprucing up, while leaving the things that are already working.

Have Your Staff Put Their Best Foot Forward

If you’re not always around or selling directly to your customer, then you need to be sure that you have a loyal and friendly staff, who preferably believe in the products they are selling. Your staff should not only be friendly, but they need to be knowledgeable as well. A kind and well-informed staff will leave the right kind of impression on your customers. If a customer has a positive experience, they are more likely to return even if they did not purchase anything the first time. Gather your staff together for training sessions to be sure that they are upholding your business to the highest degree. Having a properly trained staff will ensure positive interactions.

Learn Your Customers’ Names

Introductions are the best way to make a good impression on someone right away. If you are not great at remembering names, try to make a mental note about something that the person is wearing and repeat their name back to them. If your business is very busy and you don’t have time to introduce yourself to everyone, go out of your way to introduce yourself to people that you already recognize. Recognizing a frequent customer will help you to learn what the customer wants and expects.

Remember Your Customers and What They Like and Don’t Like

Now that you have brought in a customer for a second time and have introduced yourself to them and gotten their name, you can start taking notes about their shopping habits. Many businesses use this technique and it makes their repeat customers feel appreciated. For example, if you run a wine store and you already know that a customer likes a certain wine region, you can remind them when you know you are getting a new wine from that particular region. If you own a restaurant, remembering people’s allergies and sending out their favorite appetizer as a compliment will guarantee that your customers will return.

Return Customers = Greater Value

If you remember to do all four of these simple steps, your business will soon be on its way to maximizing its profits. As a business, you want as many customers as possible, however, loyalty goes very far in the long-run. Gaining a customer and keeping them for years to come means your initial marketing efforts were ultimately successful, enabling you to bank on them long-term. Considering the large expense marketing can be, why not extend your efforts for the highest yield?