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Amazon H2Q Has Been Announced; What Does This Mean for the World?

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After much anticipation, Amazon finally named its two new locations for the HQ2 project.

Amazon will be taking their business to both Arlington, Virginia and the borough of Queens in New York City. It has been predicted that these two new locations will bring around 25,000 new jobs to the cities. However, Virginia and New York aren’t the only two locations benefitting from Amazon’s expansion. Nashville, Tennessee has been chosen as the new location for a “center of excellence.”

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The Income and Jobs Outlook

All three locations will begin hiring in 2019, and there are plenty of incentives for all the jobs in each location. While Nashville offered up 102 million for its 5,000 jobs, Virginia upped the ante with $573 million in incentives. However, New York offered up an immense $1.5 billion in incentives, and as part of these incentives from each city, Amazon has agreed that the salary for these jobs will be an average of $150,000/year.

Amazon is also reciprocating with the other cities and even plans to fund a green space in New York and donate a site for either a primary or secondary school. Many of New York City and Virginia’s public officials have come forward to applaud the move by Amazon because they believe that thousands of new high-paying jobs will be beneficial to both cities.

Amazon decided to build the new HQ2 so that it would be able to tap into new job pools and continue to expand and develop. Going outside of its original headquarters in Seattle means that it no longer has to compete with other Seattle tech markets like Microsoft and Boeing for job candidates.

Amazon Aimed for the East Coast

The tech giant received 238 bids from the US, Canada, and Mexico, but had been longing after the east coast for quite a while. It came as no surprise that Amazon chose Arlington, Virginia as one of the new headquarters. When Amazon was originally narrowing down candidates, several were around the DC area. Interestingly, Jeff Bezos, the owner and CEO of Amazon purchased the largest home in Washington DC in 2016 for $23 million and spent an addition $12 million on renovations last year, so it comes as no surprise that this area was in major consideration.

Amazon had said initially that it would bring $5 billion to one primary site where it would then hire 50,000 people. Now, the two sites are being split up, and Amazon is spending 2.5 billion at each location. The size of this project has spurred some critics to call these two new sites simply regional offices instead of new headquarters like the original Seattle office which spans across 45 different buildings.

The Dark Side of Amazon’s Expansion

Despite its popularity with local politicians, who bombarded Amazon with incentives and other gifts, working-class citizens of both cities are expected to take a hit. Seattle was plagued by a surge in homelessness after the cost of living shot up due to tech giants monopolizing the town. Not only will the move bring new jobs, but it will also bring higher rent prices and more traffic. This may be the reason that Amazon decided to split its new headquarters between two cities, but the problems will remain. Industry critics have also called the announcing of an HQ2 a publicity stunt and a way to get incentives from several states. Because of the bids made by several cities and states, Amazon also gained a lot of valuable data and it will be able to use that data to gain an edge over their biggest competitors.

The two locations are drumming up questions, such as why two sites instead of one? HQ2 has initially been a plan for one site, but splitting up the areas might be easier on everyone involved. A 25,000 person site is easier to handle and create than one giant place that has to hold 50,000 people. Also, as previously mentioned, neither city will suffer the same amount of pitfalls with traffic and housing costs as Seattle did, although those two things aren’t entirely unavoidable. However it goes, things are definitely about to get interesting!

4 Simple Steps To Get Return Customers

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It takes effort to create a return customer, but with the number of sales they bring to your store in return, they’re worth the extra effort. If your business is using up all of its resources towards directing its advertising budget on attracting new clients, you may be missing out on a huge market… the customers that you already have.

The Power of Loyalty

Getting a new customer will usually cost your business money on marketing and advertising. Loyal customers don’t just buy your products; they tell other people about them. They might even post your products on their social media pages, giving your business free advertising to hundreds or even thousands of new potential customers.

New customers may appear once or twice and you’ll never hear from them again, but every new customer is an opportunity to create a return customer. And that is why it is important to take care of every single customer as well as you can. If you do it right, every customer can become a lifelong customer, which really pays over time. If you offer a great product or service, there is no reason why you won’t be able to create a strong following of return customers.

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Here are 4 simple steps to create a loyal following of return customers

Create The Right Environment

If your business isn’t presentable, you probably won’t get many people wanting to return. Take a walk around your store and make notes. Your store should be comfortable and welcoming. The inside and outside should be clean, the lighting should be inviting, and the layout should be easy to maneuver through. If a customer cannot find the product that they need, then your layout might need some changing up. Take some time out to think about your decor and finishing touches, too. Listen to the feedback you hear from staff and customers about the environment and see what could use some sprucing up, while leaving the things that are already working.

Have Your Staff Put Their Best Foot Forward

If you’re not always around or selling directly to your customer, then you need to be sure that you have a loyal and friendly staff, who preferably believe in the products they are selling. Your staff should not only be friendly, but they need to be knowledgeable as well. A kind and well-informed staff will leave the right kind of impression on your customers. If a customer has a positive experience, they are more likely to return even if they did not purchase anything the first time. Gather your staff together for training sessions to be sure that they are upholding your business to the highest degree. Having a properly trained staff will ensure positive interactions.

Learn Your Customers’ Names

Introductions are the best way to make a good impression on someone right away. If you are not great at remembering names, try to make a mental note about something that the person is wearing and repeat their name back to them. If your business is very busy and you don’t have time to introduce yourself to everyone, go out of your way to introduce yourself to people that you already recognize. Recognizing a frequent customer will help you to learn what the customer wants and expects.

Remember Your Customers and What They Like and Don’t Like

Now that you have brought in a customer for a second time and have introduced yourself to them and gotten their name, you can start taking notes about their shopping habits. Many businesses use this technique and it makes their repeat customers feel appreciated. For example, if you run a wine store and you already know that a customer likes a certain wine region, you can remind them when you know you are getting a new wine from that particular region. If you own a restaurant, remembering people’s allergies and sending out their favorite appetizer as a compliment will guarantee that your customers will return.

Return Customers = Greater Value

If you remember to do all four of these simple steps, your business will soon be on its way to maximizing its profits. As a business, you want as many customers as possible, however, loyalty goes very far in the long-run. Gaining a customer and keeping them for years to come means your initial marketing efforts were ultimately successful, enabling you to bank on them long-term. Considering the large expense marketing can be, why not extend your efforts for the highest yield?