Keeping in constant contact with your customers is an important part of developing your business. Email marketing can be a wonderful tool for reaching out to your customers and providing them with information about your business like special deals, events, expansion, and more. You’ve probably spent a good amount of time crafting a great email only to check your stats later on and find that the emails you sent out have gone unopened. It is challenging to get people to open up and read your emails when they are constantly inundated with tons of emails. So what’s the secret to getting your emails opened and read? Check out these 12 tips for writing emails that get opened.
Make it Personal
People receive emails from corporations all the time, so the best way to stand out among them is to mention the person by name instead of calling them a “valued customer” or some other impersonal title. And if you really want to make it special, sign your name at the bottom, that way they know that there is human life at the other end of that message.
Space Out Your Emails
Unless you have something to let your customers know about your business, you won’t need to send out constant emails. Only when there is an actual event or information that a customer would like to know should you be sending out emails. If they receive an email from you every day, that can get really annoying very quickly and you’ll find your “unsubscribe” number reaching new heights.
Reward Your Customers
When a customer opens an email from you, they will be receiving information about your company, but every once in a while you should reward them for opening the emails. This can be done by offering a special discount code or a free gift with purchase. If your customers don’t benefit from opening your emails, they will stop opening them all together.
Write An Appealing Subject Line
Your emails are not going to get opened without catching someone’s eye first. Read on for more tips about writing a great subject line
Putting a number in your subject line stops skimmers from passing over your email because the human eye will stop to focus when digits are placed in the text.
Make A Promise
Making promises piques curiosity. For example, you can make your subject read something like, “Spin the wheel for an exclusive discount code inside. Get 10, 25, or 50 percent off!” Inside of this email should be a link that will take your customer to the website where you can spin a randomized digital wheel and receive a discount code for the amount you land on.
Keep It Simple
Don’t get overly clever with your subject lines. When something specific and simple is promised, a customer is more likely to open the email. Don’t try to confuse your customers; they want to know what they’re opening before they open it.
Use Your Humanity For Appeal
Your subject lines should get people interested through their emotions, whether that emotion is to save money, a fear of missing out, or a line that evokes curiosity.
Make Your Emails Interesting To Read
Write with enthusiasm: if you’re not excited about what is in the email, what makes you think anyone else will be? Writing quickly is an easy hack that allows your personality to show through your writing.
Cut Your Text In Half
It is 2018; people are short on time and long on information, so keep your text concise and to the point.
Switch Up Your Greetings
Using the same greeting in every email gets boring after a while. It makes the message you’re trying to convey seem boring and impersonal if the emails start to look alike.
Give Your Company a Personality
Email marketing is a great way to add a touch of humanity and flare to your company’s image. Always write your text to sound humanizing and be sure that your message sounds like the natural voice of your company. For example, a young woman’s fashion site should read as if your hearing about the latest styles from your sassy and fun best friend.
Care About The Customer
Before sending an email, ask yourself if what you’re writing is going to benefit the customer? Is it truthful? Is it interesting? If the answer to one or all three is no, then don’t send it. You want to build a relationship with your customer on trust. The best way to do that is to write personalized and beneficial text from the heart.