SaaS sales, or software as a service sales, is a specific niche that offers specific applications to various industries. Software as a service meets specific needs and is a niche. So, it can be challenging to understand how to best sell these services to potential clients. In this article, we dive into three of the most profitable SaaS business sales strategies. This way, software as a service companies can get the most out of their sales procedures. And, turn as many sales into conversions as possible.
Establishing a Price for Your SaaS
Before you can go about establishing the best SaaS sales practice for business, you have to understand your SaaS pricepoint. Surely, it takes money to run, operate, and maintain any type of software system. So, before selling, you have to identify what this cost is. And, what the price should be. This way, you make a profit and can afford the overhead of maintaining these services. So, before even thinking of how you’re going to sell your SaaS, consider how much the service will cost future clients. This way, you know what to advertise and how to market to your clients. And, you do so before you even determine a Saas sales strategy.
Keeping Sales Personal With Actual People
SaaS companies are known for running and operating their services entirely on the internet. But, that doesn’t mean that businesses want to always deal with the internet. Especially, every time they have a question or concern about your software. Not only keeping the sales but also the customer service aspect of your SaaS business in the hands of actual humans can go a long way. This is because people are more likely to stay with a SaaS service if they can feel heard. Thus, giving them someone to actually hear them out is a huge plus. When considering a SaaS sales strategy for your support, sales, and marketing departments, make sure you invest in hiring actual representatives. This way, your SaaS interfaces with your clientele base on a personal level but offers the effectiveness of the internet at your client’s disposal.
Offering a Way for Customers to Self Serve
Obviously, it’s important to provide business clients a way to speak to actual human beings whenever they want. But, many people in today’s world would rather click through web-based support options to get what they want. So, if you want to be a leading SaaS business, you’ll offer both customer-facing and self-service solutions. When it comes to marketing and support, you can offer alternative ways in which current and prospective clients can interface with your company via your website. This way, your client/potential client can accomplish or access what they need with only a few clicks of their mouse. For example, you may choose to offer self-service complaint forms and support tools installed on the company website.
Converting More Meaningful Sales with Enterprise Selling
While you can always offer your SaaS cloud computing services to people over your website, enterprise selling involves selling to a niche. Typically, these sales involve high payouts as they require more customized solutions. However, they’re more likely to require the most time to sell. When it comes to an enterprise selling a SaaS application, make sure you’re ready with complete proposals, in-depth contracts, and a complete sales pitch. Plus, make sure the potential client understands that their account is your highest priority. So, make sure they understand their higher price point also includes invoicing, customer service, and a more in-tune business to business relationship.
Closing: Giving Your SaaS Customers More with Virtual Phone Numbers
Need to gain more SaaS sales and potential clients but no one is answering the phone? There’s a better way to call customer audiences that aren’t in your area. With virtual phone numbers from United World Telecom, you can pick local or international phone numbers for your business at an affordable rate. And, you can then pair them up with your current business phone solutions. To get your very own local or international business numbers fora SaaS sales strategy, contact us today.