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Home » Tips » Use Outbound Calling and Call Recording to Improve Customer Relations

Use Outbound Calling and Call Recording to Improve Customer Relations

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As a business owner, you know how important it is to build and maintain customer relations. Thankfully, there are telecom solutions that can boost interactions between a business and its customers. An outbound calling service and call recording software are two such solutions. Here, we will discuss how these services can benefit your business.

Customer Relations: A Necessity

Customer relations refers to the relationship between a business and its customers. Good customer relations leads to customer satisfaction which increases retention rates. If your business fails to keep customers satisfied, then you will find them leaving your business for a competitor. So, what can you do to help your employees create strong customer relations?

Outbound Calling: Connect with More Prospects

Outbound calling is one of United World Telecom’s premium services that allows businesses to call local and international clients at reasonable calling rates. Most companies think of outbound calling as a way of generating new leads where the sales team calls potential customers and tries to sell products to them. While outbound calling does accomplish this, it also can do more.

You can also follow up with existing clients to practice customer success and help them achieve their goals. Customer success is when you work closely with consumers and clients to chart a course of action that helps them complete a goal. In this case, interaction is more long term than a customer support interaction.

How can your business improve customer relations with outbound calling? You can:

  • Welcome new customers
  • Follow-up with recent purchases or older customers
  • Generate leads
  • Increase brand awareness
  • Study different markets and customer preferences
  • Research the market
  • Set appointments
  • Make reservations
  • Track customer success efforts
  • Send reminders
  • Collect feedback, and more

Call Recording: Improve Quality and Accountability

Call recording software, also offered by United World Telecom, lets you record up to 100% of incoming and outgoing calls. You can store these recordings as MP3 files for up to 6 years within your account’s control panel.

Recording business calls gives your business the opportunity to go back in time and review important interactions. As a result, you can determine areas of improvement and sales tactics that worked. Additionally, recordings can be studied to find better ways to communicate with clients and learn what it is that they prefer or appreciate. With call recording, you get a better understanding of your target audience and learn how to serve them better.

How can call recording help your business maintain customer relations? You can:

  • Study recordings to identify strengths and weaknesses
  • Use recordings to train new employees
  • Collect and track customer information
  • Conduct performance evaluations
  • Maintain compliance with regulations
  • Keep customer information safe
  • Gather feedback
  • Protect against liabilities, and more

Customer Success and Customer Relations

As a business owner, you must strive to provide your employees with the right tools that can support their jobs. An outbound calling service can help them connect with a wider range of potential customers. This will, in turn, bring a more diversified customer base for the company. On the other hand, call recording will help them learn from their mistakes and accomplishments. You can further incentivize appropriate behavior by rewarding employees who do well in the recordings.

When employees are given the right tools, they are able to focus more on customer interaction and customer relations. Services and software that are easy to use will ensure that less time is spent working the systems and more time is spent on winning customers over.

Win Customers Over and Grow Your Business

United World Telecom strives to give you top-notch features and tools that can support your business’ communication needs. We want to help you expand your reach and increase customer retention rates. Outbound calling and call recording are two popular services we offer for this reason. To learn more about how these services can benefit you, call us at 1 (877) 898 8646.