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customer case study

Crystal Cruises uses United World Telecom to Grow Their Luxury Cruise Line in the Middle East

 crystal cruises
  • Company Name: Crystal Cruises
  • Industry: Travel
  • Founded: 1988
  • Client Since: 2016
  • Website:
Home » Customer Stories » Crystal Cruises


Century Travel represents the world’s best-known cruise lines in different parts of the world. They represent Crystal Cruises, a 6-star American cruise line, in the Middle East.

Client service plays a huge role in the overall experience of 6-star cruise lines. 6-star cruises are client-centric and focused on providing customers with the highest-quality service and care. Their service extends throughout the whole process of finding and booking the right cruise trip, and not just when customers are on board the ship.


The Crystal Cruises office is based in Los Angeles in the United States, and they have customers all around the world. However, Crystal Cruises has been using the same phone number for their reservation office globally.

This became an issue when customers from other parts of the world contacted the company after business hours. For example, their UAE consumers would try to call an American phone number during the Gulf business hours. At that time of the day, nobody was available in the Los Angeles office to handle the calls and assist callers. In some cases, the time difference was as stark as 7-10 hours.

Crystal Cruises is a 6-star cruise line and their customers expect the highest level of service. However, the time difference created a delay in how Crystal Cruises was able to serve its clients and travel agents. Voicemails were missed. Emails were sent out from the reservation staff 48 hours later. As a result, Crystal Cruises was losing out on valuable sales.


To resolve this issue, Century Travel set up a local website called for clients in the Middle East. United World Telecom provides virtual phone numbers advertised on that website. Incoming calls to those numbers get automatically forwarded to a sales and support center in Cyprus.


Using reliable local phone numbers that route to a regional contact center, Crystal Cruises has continued to offer dedicated and localized customer support in Gulf Standard Time. Not only has this helped eliminate delays, but it has also boosted clients’ confidence in the company as they can interact with a local business that is easily reachable.

Crystal Cruises is set to reopen in 2021 and will do so while providing the highest levels of safety and client service.

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