A click-to-call feature can help increase productivity and efficiency in your office by speeding up calling processes with accuracy. Here is an in-depth post detailing the different types of click-to-call features and the benefits of using them.
Click-to-Call: Explained
A click-to-call service is a business communication tool that enables phone calls through a VoIP connection. Other names include click-to-dial, one-click calling, and click-calling. There are a few types of click-to-call features in the industry. Among these are:
- Dialer extensions or CTI enabling agents to call contacts by clicking on their computers instead of manually inputting phone numbers.
- CRM and help desk softphone integrations that let users click any phone number within platforms such as Salesforce, HubSpot, Zoho CRM, Zendesk, or other business applications, automatically launching calls through a connected softphone.
- Wrapping website phone numbers in hyperlinks with the tel: schema so website visitors can easily click to call.
- ‘Click to call me’ lets interested prospects input their contact information through a web form, which instantly triggers a callback from your business.
The first type of click-to-dial feature lets you place calls without having to dial or type a number in. You simply click on the lead or customer’s name or a call icon and instantly place the call. Originally a call center feature meant to support outbound calls without human error or misdialing, now businesses everywhere can use click-to-call to make outgoing calls swift, easy, and accurate. Today, this capability extends beyond traditional call centers. Many businesses enable click-to-call directly inside their CRM or help desk platform. Sales and support teams can click any phone number within their CRM, and the call is instantly launched through an integrated business softphone—eliminating manual dialing while automatically keeping customer records and conversations connected.
The second type of click-calling feature lets you insert a linkable phone number on your website. This way, when customers visit your website and need to call you, they simply click the link. They are then sent to their phone app and upon confirmation, the call is placed.
The third type is a call page. This is a widget or webpage that can be placed on your website and lets web visitors provide their name and phone number to receive an immediate callback. This way, you can connect with these interested prospects while they are still learning about your product.
Benefits of Click-to-Call
Call centers have used click-to-dial functionality to effectively measure and enhance workforce efficiency. The benefits are not just limited to the ability to quickly dial phone numbers. It enables call center agents to optimize their inside sales efforts, leading to improved outcomes. By incorporating a call center CRM with a click-to-dial feature the following key benefits can be achieved:
- Speed up workflow — Call leads and clients quickly, speed up callbacks, and reduce human error.
- Encourage web visitors to call your business — Allow website visitors to easily connect with your company.
- Implement call tracking — Learn more about where your calls are being sourced.
- Improve conversion rates — Finally, give your team the right tool to engage customers over the phone.
- Keep customer conversations inside your CRM — When click-to-call is integrated with your CRM or help desk, agents don’t need to switch between applications or manually dial numbers. They can place calls directly from customer records while keeping communications organized in one workspace. This is one of the most valuable features of a CRM VoIP integration, helping teams improve productivity while reducing administrative work.
How to Set up Click-to-Call
You can get click-to-call to make calls through your control panel when you sign up for an account with us. Within the panel, you can add and manage contacts and then use the click-to-dial feature to quickly and efficiently place calls without having to type the number in each time.
Businesses that already use a CRM or customer support platform can also enable click-to-call through CRM integrations. Instead of copying and pasting phone numbers into a dial pad, users simply click a phone number within their CRM or help desk, and the call is placed through their connected UWT Softphone. This creates a faster workflow for sales, customer service, and support teams while keeping communications centralized.
Additionally, you can also get a ‘call now’ button for your website easily by embedding a snippet of HTML code to the website. Once the code is in, the button will appear on your website and visitors can use it to receive a free callback from your business.
Get the Right Communication Tools for Your Business Today!
Click-to-call helps businesses reduce dialing time, minimize errors, and make customer conversations more efficient. Whether you’re enabling clickable phone numbers on your website, offering instant callbacks through CallMeClick, or allowing teams to place calls directly from their CRM using an integrated softphone, click-to-call removes friction from every stage of the customer journey. To learn more about our click-to-dial solution, call us today!