Every business owner wants their business to attract new customers on a regular basis. And one of the ways to ensure that your target audience is aware of what you have to offer is to list local businesses in online directories. Doing so brings more backlinks to your own website, generating more website views. Learn how to use online directories for marketing purposes and to increase brand awareness.
How Can Local Directories Help Your Business: What to Keep in Mind
Having your company’s description and information on business listings is an important step in getting the word out. This is a good way for potential customers to come across your brand when looking for similar products or services. And so, this is a good marketing strategy to consider implementing. To ensure your listed business does well, you should:
Build a Company Profile: Have a clear and detailed description of what your organization offers, the company’s mission, and its core values.
Maintain Consistency in NAP: When adding local businesses in different directories, make sure that the basic information — that is Name, Address, Phone Number (NAP) — is the same across the board. Don’t provide contradictory information.
Utilize Visual Media: Include photos and videos of your product, service, office, or employees to showcase your talent and expertise.
Create Relevant Backlinks: Backlinks are inbound links that link back to your website. This way, visitors can get to your website quickly. Additionally, if you put a tracking link at the end of your URL, you can track how many customers are reaching you through the directories.
Pick Directories With a Good Domain Authority (DA): A DA is a ranking score for search engines and tells you how a website will rank on a search engine result page. The higher the DA, the higher the website will rank, which is good for marketing purposes.
How To Increase Your Local Businesses Visibility: 61 Business Directories to Get Listed in
Here’s a list of local businesses alongside their domain authority so that you can select the right ones for your company:
Google My Business (100)
Apple Maps (100)
LinkedIn Company (98)
Better Business Bureau (93)
Yahoo! Local (91)
Yellow Pages (91)
Angie’s List (91)
Merchant Circle (86)
Super Pages (84)
Yellow Book (83)
Chamber of Commerce (79)
Bing Places (79)
Hot Frog (76)
La Cartes (68)
Cylex USA (66)
City Squares (66)
World Web Directories (65)
Call Up Contact (60)
My Huckleberry (59)
City Insider (58)
My Sheriff (57)
Should You List Your Business Online?
There are countless benefits to including your organization in online directories to generate local citations (online mention of your business’ NAP).
1) Increase visibility and discoverability: Since most customers are going to be looking for services/products like yours on the internet, having your business listed online can help them find you easily. This is also a good way to make target audiences aware that your brand exists.
2) Develop your reputation and credibility: When prospects see your organization is different and trustworthy in directories, they begin to feel more confident about it. They see your business as professional and established and not a new, shell company.
Online Directories Helping Local Businesses Grow Brand Awareness
As owners, it is important to keep your local businesses present everywhere so that customers find your service easily and quickly. Consider using online listings to boost your digital presence and attract new customers to your service. Don’t forget to use your business phone number for call metrics.